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The Business Growth Formula Seminar - Gold HR & SwitchFoot Accounting Limited
1. The Business Growth Formula
When should I recruit and how
do I go about it?
18 October 2018
Sam Gold & Rebecca Trudgett
2. Today
• Introductions
• Background
• When should I recruit and how do I go about it?
• Planning?
• Who?
• Obligations?
• Employment contracts?
• Induction?
• Cost of recruitment?
• Cashflow considerations?
• Breathe HR - demo
• Q&A
• Networking
3. Rebecca Trudgett FCA
• Qualified Chartered Accountant;
• Making Tax Digital and Xero specialist;
• Training & support clients to digitalise;
• Cashflow and budget setting;
• Quarterly reviews and goal setting;
• Traditional Year end and tax compliance;
• Consult for a number of other practices;
• Charities and complex accounting;
5. Sam Gold
• Experienced HR professional
• Small business HR expert
• Helping business owners get the best out of the
people
• Employment law advice
• Resolving tricky people problems
• HR outsourcing
• Workplace mediation
6. Why people make bad hires?
• The wrong person
• Underestimating the cost
• Lack of robust employment contracts
7. Hiring smart from the start
• To free up or better utilise YOUR time
• To be able to serve more customers by hiring someone with the
SAME skills as you
• To bring in COMPLEMENTARY skills to expand your service or
product range
• To bring in a subject matter expert to achieve a specific outcome
8. Your absolute YES list and deal breakers
• You need to understand YOU first - it’s all about knowing yourself
• You + them = SUCCESS
• Draft an outline job description
• Job title
• Role purpose
• Key responsibilities
• Hours/working pattern
• Skills you’re looking for
• What does success look like
9. Difference between good and great?
• Create your absolute YES list
• Prioritise the most important things you need to succeed:
• Skills
• Behaviour
• Experience
• Start by writing list of everything you want – your wish list, then
highlight 5 things that are a MUST
10. Identify your deal breakers
• These are the things that would automatically lead to you reject
someone
• It’s about ensure you don’t hire someone who you CLASH with or
someone who won’t perform well within your business culture
11. How to figure out what to pay
• Look at online job boards
• Call local recruitment agencies
• Search for online salary benchmarking services or reports
• Ask people in your network
12. Are you ready?
• The quality of work is consistency suffering
• Your working yourself to the bone
• You’re surviving, not thriving and want more success faster
• You’re mentally ready to delegate
• You’re starting to hate your business
Any of these resonate?
13. Other alternatives
Employment status
• Employee
• Self employed contractor/freelance
• Worker
Employees
• Carries out work personally
• Has employment rights (minimum wage, sick pay etc.)
14. Other alternatives
• Self employed contractor
• May be employed by another company or self employed
• They decide where and when they work, who does the work
• Pay their own tax and National insurance
• Don’t have the same rights as employees
• Typically work for lots of companies
• Worker
• In between employee and contractor
• No set hours and are paid for hours worked
• Accrue holiday and are entitled to minimum wage
• Don’t have to give them work and they have the right to refuse the
work
16. It’s all in the detail
• Once they’ve accepted the job offer you need to send out the
paperwork, but what do you need?
• Offer letter
• Contract of employment
• Personal details forms
• Reference nominee form
• Employee privacy notice
• DBS check info (if relevant)
18. Most important HR policies to have
• Absence
• Capability
• Disciplinary
• Grievance
• IT Security
• Equality
• Flexible working
• Performance management
• Health and safety
• Data Protection
19. The boring (but important) bit
5 things you need to do
• Get insurance – employers liability insurance
• Get references from previous employers
• Check they have the right to work in the UK
• Set up payroll
• Create a safe place to store the employees data
Other important things to be aware of:
• National minimum wage
• Pension
• Holiday entitlement
• Protection under health and safety
• Statutory redundancy pay
• Maternity/paternity, adoption and parental leave
20. Getting set up for success
Three big risks in not planning for your new employee starting:
1. The become disengaged, quickly
2. They won’t know what they’re supposed to be doing
3. They decide to leave
21. Getting the best out of your new employee
Five steps for success:
1. Provide direction and clarity
2. Give them the information they need to do their job
3. Offer the right tools and equipment
4. Give them permission to be proactive
5. Get to know each of them
22. The Costs Start To Add up………………
Direct costs
Gross Salary Holiday & Sick
pay
Pension (AE)
Employers NI
Training and
development
Office/desk
costs/IT hardware
& software
Employee
Benefits
Social events
Recruitment
costs
23. The Costs Start To Add up………………
Indirect costs
Supervision
time
Systems and
processes
Loss of
freedom
Insurance
Marketing to
attract the
right staff
Health &
safety
HR & legal
cost
Payroll costs
28. Here’s the tech bit….
So you’ve made the decision to take on your first employee or grow
your existing team, but people take time right?
We have a way to reduce the amount of time you spend on all things
people….
Welcome Bethan from breatheHR - our HR software partner
31. Roughly 5.7 million SME’s in the UK
Responsible for a turnover of £1.9 trillion
85% bad hires made
4.1 hours ‘CV skimming’
£530 per hire
Are We Time Wasters?
41. Thank you for
attending
Contact details
Sam Gold
Sam@goldhr.co.uk
07955 588922
www.goldhr.co.uk
Rebecca Trudgett
Rebecca@switchfootaccounting.co.uk
07799 547046
www.switchfootaccounting.co.uk
Editor's Notes
Welcome to the Business Growth Formula
RT
RT
Welcome
Health and safety
Plan for today
Timings 10:30 – 11:30
Interactivity seminar – please ask questions as we go and please share experiences
Me
I started SFA about a year ago after leaving my nice comfortable life at a mid tier practice. I had no clients and I started my adventure growing and developing my own practice.
I made the leap for a number of reasons but the many one was a desire to spend more time face to face with my clients through out the year not just around year end.
I am a qualified chartered accountant and my background in auditing and accounting of both small consultancy businesses all the way through to 100m groups. I have a lot of experience in most sectors include charities and education. The London Marathon was a audit client for a number of years. And I can’t watch the race without a bit of sadness.
I am Xero expert which happened a little by chance and I enjoyed training and support both clients and staff on the software. Therefore I converted the practice to Xero platinum partners and developed a specialist outsourcing team in Guildford from scratch.
The reason I am drawn to Sam and HR – is it’s the people side of accountancy and business that interests my. I have a very technical background but without the people I would get bored.
In a training practices I spent a lot of time working with out in house HR team and I learnt a lot about recruiting, motivating managing and developing staff. I know how hard recruiting can be and I know the pain when you get it wrong!
Will leave it To BreatheHr to explain how amazing they are later on
This seminar came from a conversation between Sam and I about the drives of growth in a business.
You need great people to grow your business as you will get to a point where you cant grow your business any further on your own.
You will need great technology to reduce the business admin, to market your business and auto the simple tasks.
You will need to be able to manage the increasing pressure on your cashflow.
Without all three of these elements you are unlikely to continue to grow a successful business.
Growth means different things to different people and it doesn’t have to mean you aspire to be the next facebook. It could be you want to grow your business so you can afford an office in a lovely building like this one.
Our plan to hold a number of seminars which cover the 3 elements over the next year and we are very open to topic ideas.
Sam to amend wording above and add some interesting about her
Hiring the wrong person
Underestimating how much it will cost
Not putting a robust employment contract in place
To free up or better utilize YOUR time;
To be able to serve more customers by hiring someone with the SAME skills as you;
To bring in COMPLEMENTARY skills to expand your service or product range;
To bring in a subject matter expert to achieve a specific outcome
What do you hope to achieve by employing someone and how will the appointment help you achieve your goals faster?
Knowing your why helps you identify what needs to be done and the skills required
Ultimately for any business wanting to grow, its because you want to make more money. There are 4 main way you can achieve this when it comes to hiring someone:
You need to understand YOU first - it’s all about knowing yourself
You + them = success
Draft an outline job description
Job title
Role purpose
Hours/working pattern
Skills you’re looking for
What does success look like
Create your absolute YES list
Prioritise the most important things you need to succeed:
Skills
Behaviour
Experience
Start by writing list of everything you want – your wish list, then highlight 5 things that are a MUST
These are the things that would automatically lead to you reject someone
It’s about ensure you don’t hire someone who you CLASH with or someone who won’t perform well within your business culture
Use your list throughout the selection process
Look at online job boards
Call local recruitment agencies
Search for online salary benchmarking services or report
Ask people in your network
The quality of work is consistency suffering
Your working yourself to the bone
You’re surviving, not thriving and want more success faster
You’re mentally ready to delegate
You’re starting to hate your business
Any of these resonate?
Employment status
Employee
Self employed contractor/freelance
Worker
Employees
Carries out work personally
Has employment rights (minimum wage, sick pay etc.)
Employee – can be full or part time and for a fixed term period, such as to cover maternity leave or for a specific project. There is stability and more control with this option. You can also have a trial period before fully committing
Self employed contractor
May be employed by another company or self employed
They decide where and when they work, who does the work
Pay their own tax and National insurance
Don’t have the same rights as employees
Typically work for lots of companies
Worker
In between employee and contractor
No set hours and are paid for hours worked
Accrue holiday and are entitled to minimum wage
Don’t have to give them work and they have the right to refuse the work
Self employed contractors – Great if you want an injection of experience in a flexible way, without commitment
Workers – Great for seasonal businesses, where demand fluctuates and you need a flexible workforce. Zero hours contracts fall under the worker category.
These are the things that would automatically lead to you reject someone
It’s about ensure you don’t hire someone who you CLASH with or someone who won’t perform well within your business culture
There is a typo in the bottom line of the box
Once they’ve accepted the job offer you need to send out the paperwork, but what do you need?
Offer letter
Contract of employment
Personal details forms
Reference nominee form
Employee privacy notice
DBS check info (if relevant)
Absence
Capability
Disciplinary
Grievance
It Security
Equality
Flexible working
Performance management
Health and safety
Data Protection
5 things you need to do
Get insurance – employers liability insurance
Get references from previous employers
Check they have the right to work in the UK
Set up payroll
Create a safe place to store the employees data
Other important things to be aware of:
National minimum wage
Pension
Holiday entitlement
Protection under health and safety
Statutory redundancy pay
Maternity/paternity, adoption and parental leave
Everything’s in place for you’re just waiting for your new employee to join your business.
The final challenge is to get your new employee to be productive as quickly as possible and build loyalty, so you don’t lose them.
This isn’t always easy and something so often over looked.
1 – Image how you’d feel if you were excited to start your new job and your boss wasn’t expecting you. If you don’t create a warm and welcoming environment, all that initial enthusiasm the employee feels gets lost and it’s hard to turn this around.
2 – If you don’t get clear from the outset with your new employee on the purpose of their role, where they ft into your business and what your expectations are for success, you risk assumptions being made around work priorities and areas of focus
3 – Worst case is your new starter resigns within a few months because they are unhappy, they’re not clear on what their focus is, and they don’t feel like they fit in. This is a bad outcome for all involved and means you have to start the recruitment process all over again.
- Take time to help your new starter settle in
Have weekly and monthly reviews
Get feedback and listen!!
Everything’s in place for you’re just waiting for your new employee to join your business.
The final challenge is to get your new employee to be productive as quickly as possible and build loyalty, so you don’t lose them.
This isn’t always easy and something so often over looked.
1 – Image how you’d feel if you were excited to start your new job and your boss wasn’t expecting you. If you don’t create a warm and welcoming environment, all that initial enthusiasm the employee feels gets lost and it’s hard to turn this around.
2 – If you don’t get clear from the outset with your new employee on the purpose of their role, where they ft into your business and what your expectations are for success, you risk assumptions being made around work priorities and areas of focus
3 – Worst case is your new starter resigns within a few months because they are unhappy, they’re not clear on what their focus is, and they don’t feel like they fit in. This is a bad outcome for all involved and means you have to start the recruitment process all over again.
- Take time to help your new starter settle in
Have weekly and monthly reviews
Get feedback and listen!!
RT
Hopefully this demonstrates that you need to build a budget
RT
Hopefully this demonstrates that you need to build a budget
RT
No surprises here – I would do your initial budgeting in Xero;
The advantage being it should add up! And you can then monitor budget against Actuals!
Disadvantage is Xero budgeting is a blunt tool and something like Futrli would be better!
RT
When building a budget is really useful to look at what has happened in the past.
Get quotes and fixed fees where you can before you start recruiting
The one big area that scares business owners about taking on new staff is
Can I make payroll at the month end!
I suggest working with your accountant and building a series of scenarios
These scenarios can be built from your Xero data and using tools like Futrli you can build simple scenarios:
this next slide will show you a simple comparison and scenario planned I have built based on demo data;
You will see a profit and loss cash flow forecast a simple analysis and the different lines represent now with a subcontractor and with an employee
you will see the Cashflow differences between having a subcontractor and an employee
1 Oct you take on a new employee -
The one big area that scares business owners about taking on new staff is
Can I make payroll at the month end!
I suggest working with your accountant and building a series of scenarios
These scenarios can be built from your Xero data and using tools like Futrli you can build simple scenarios:
this next slide will show you a simple comparison and scenario planned I have built based on demo data;
You will see a profit and loss cash flow forecast a simple analysis and the different lines represent now with a subcontractor and with an employee
you will see the Cashflow differences between having a subcontractor and an employee
1 Oct you take on a new employee -
Short video to show who breathe are
First two stats are from our culture economy report
On average we spend roughly £ 530 per person and waste over 27 hours ( a total of 3 candidates per hire) On top of that 85% people ( admittedly) had hired
It isn’t as scary as it seems..
The biggest factor is time Managers do not have the time or resources, but having a system to enable them to effectively manage the recruitment process.
Step 1) Someone has left and you need to fill their role- how long is it going to take?
Step 2) Create your vacancy. You can include all the information you need eg/ salary, perks and benefits
What happens next?
By having a generated link, this gives you the flexibility to post the job advert wherever you want! This could be embedded on your website, promoted internally in the business, posted on job boards or given to your HR consultant.
We let you know when someone has applied for the position!
If you have 30- 40 people apply, you haven’t go to create different folders on your computer or store it in the filing cabinet – it’s all in one place.
Invite to an interview after reviewing their application.
Need a reminder – rather than reviewing your trusty filing cabinet. Log in and you’ve got everything you need regarding that individual
Judgement day!
Accepting and creating a profile
Onboarding process begins.
3) Send their welcome email and welcome to the business
Demonstrate compliancy with a system
Look for ISO accreditation – business and servers!
Centralised place for your new recruit to access all their important documents. Eg/ employee handbook. In the light of GDPR we need to demonstrate compliance- you can check to see if the new starter has read all those important documents
Once you have hired, you want to retain and track their progress.
Performance reviews
Probation reminders
Kudos!
New Starter training
Any questions?
Thank you for attending,
Please feel free to ask us any questions after;
Please connect with us both on Linkedin;
Feedback of suggestions for further topics please email us.
Please feel free to co work with us in the business lounge for the rest of the day;