5. So I needed to create a
SIMPLE FRAMEWORK
to help me find stories from
spreadsheets of data
6. Extract newsworthy data-backed stories a set of statistics
Get more stories out of every campaign
Present data in more compelling and digestible ways
11. I used the multiplier technique
to tell a more interesting story
12. I looked at what percentage of
public sector debt could be repaid
selling off Buckingham Palace
Also how much of the Royal Family
Finances could be repaid through
the sale of this iconic building
13.
14. We didn’t just look at Buckingham
Palace. We also valued the homes
of 20 more world leaders
15. To get more stories
from this campaign I
used a multiplier to
work out which
world leader could
afford to buy their
home outright.
16. All I did here was divide our estate agent’s
property valuation by the World Leader
Net Worth to give me a whole new story!
17. Multipliers are a great way to create
stories from just a few lines of data
18. But you need to know what
HEADLINE
you’re looking for in the first place
26. ● Dogs owned by women get 41% of the treats in a
household
● Dogs owned by men get 44% of the treats in the
household
● Men are more generous with treats than women
27. We can see here that women
are three times more likely to
buy treats for their dog than
treats for their partners.
28. It’s the same data,
But spinning the story I
was able to make it
much more compelling
29.
30. Why did this work?
Taps into the age-old
trope - battle of the
sexes
31. There are lots of different ways to
present data
…but not all of them are digestible