1. retv-project
@ReTVproject
@ReTV_EU
retv-project.eu
Come Abroad theVoyage
of Audiovisual Content
Reuse in the Digital Age
Rasa Bocyte
Netherlands Institute for Sound
andVision
1

2. retv-project
@ReTVproject
@ReTV_EU
retv-project.eu
Reuse of Audiovisual Collections Online
- Reusing content with impact - bringing content to where your
audiences are
- Generate more value out of large-scale AV collections through reuse
online
- Increase the visibility and relevance of media archives & broadcasters
- Bring contextualised, trustworthy,relevant and fun content
2

3. retv-project
@ReTVproject
@ReTV_EU
retv-project.eu 3
Relevant
Archival
Content
Audience interests
at a specific
moment
Long tail of
large-scale
collections

4. retv-project
@ReTVproject
@ReTV_EU
retv-project.eu 4
Curating the right content
Choosing an engaging topic
Publication across Multiple Channels
Different Content for Different Platforms
Adapting AV content for digital channels
Workflow for the
reuse of large-scale
archival collections

5. retv-project
@ReTVproject
@ReTV_EU
retv-project.eu
Predictive Capabilities -
Understanding the Digital
Media Landscape &
Audience Interests
5
Video Adaptation -
Workflow for AV
Publication on Social
Media
Personalised Entry into
the Archive - AV
Content Distribution via
Novel Channels &
Devices

6. retv-project
@ReTVproject
@ReTV_EU
retv-project.eu 6
Monitoring trends & topics across digital
media to identify opportune moments to
promote content from the archive

7. retv-project
@ReTVproject
@ReTV_EU
retv-project.eu 7
From Big Data to
Meaningful Data

8. retv-project
@ReTVproject
@ReTV_EU
retv-project.eu 8
Wikidata entries as a tool in the editorial calendar

9. retv-project
@ReTVproject
@ReTV_EU
retv-project.eu
Predictive Capabilities
- Don’t need no magic tricks 🎩🐇 -
transparency, context, reliability &
simplicity
- Configuration for specific cases - from big
data to meaningful data
9

10. retv-project
@ReTVproject
@ReTV_EU
retv-project.eu 10
👉 Online Demo: http://multimedia2.iti.gr/videosummarization/service/start.html 👈

11. retv-project
@ReTVproject
@ReTV_EU
retv-project.eu
- Not everything can or should be automated - algorithms should always
play a supporting role in creative processes
- Allowing users to interact with the algorithm & its parameters
- Next level for video analysis: understanding cinematic language &
storytelling
11
Video Adaptation

12. retv-project
@ReTVproject
@ReTV_EU
retv-project.eu
Personalised Entry into the Archive | 4u2 Messenger
12
- Personalised video feed built for
Facebook Messenger
- Bringing archival content into your
information stream
- Leverage the long-tail of
collections - matching niche
content with individual interests
-

13. retv-project
@ReTVproject
@ReTV_EU
retv-project.eu 13
users often not aware of personalisation
mechanisms - need more transparency

14. retv-project
@ReTVproject
@ReTV_EU
retv-project.eu 14
Personalised Entry into the Archive | 4u2 Smart Speaker
- Users engaged in the creation of
personalised episodes via voice
commands
- Algorithm recognises characters &
structure of episodes
- Skill for the Amazon Smart
Speaker

15. retv-project
@ReTVproject
@ReTV_EU
retv-project.eu
- Benefits of bringing content to where the audiences are vs reliance on
affordance that suit commercial interests
- Adapting to consumption habits but also influencing by bringing
contextualised & trustworthy content online
- AI cannot should not aim to replace creative processes but play a
supporting role
15
Take Away Lessons

16. retv-project
@ReTVproject
@ReTV_EU
retv-project.eu
Rasa Bocyte
rbocyte@beeldengeluid.nl
@rasa_bocyte
16
This work was supported by the EUs Horizon 2020
research and innovation programme under grant
agreement H2020-780656 ReTV