Over the period of six weeks, a cohort of twenty carefully-selected students would go through the Appalachian region where they would use the concepts of entrepreneurship they have learned in the classroom to do hands-on work with community partners and business owners. My team and I had the pleasure of improving a bed and breakfast model in Eastern Kentucky. In addition, I learned a lot about different entrepreneurs and what entrepreneurship really is and is not. Increasing my knowledge about Appalachia through trips and visits to different places within the region was critical to the entire learning process. Empathy is very key and a concept often applied to several aspects of life. Gaining wonderful insights into the design company IDEO was massive for me personally which is why my presentation was titled EPG: Design | Guide | Create, a theme framed around the three key concepts of the design and consulting firm located in Palo Alto, CA. I walk you through a quick summation of these memorable six weeks. Enjoy!
2. WHO AM I?
Raymond Okyere-Forson a.k.a Rofy Ray
Junior, Berea College
Computer and Information Science: Information Systems
Business Administration Minor
African Students’ Association President
Ashaiman, Ghana
3. AGENDA
• Appalachian Identity
• Ten Significant Entrepreneurial Leadership
Concepts
• My Top Three Concepts
• Actualization of the Three Concepts
• Three Key Insights of the EPG Abilities
• New Specific Ways of Learning
• Personal Hunches
• Summer Goals
• Critical Assumptions to Community
Entrepreneurial Leadership
• Methods Used to Test and Verify Assumptions
• Terms and Lessons Learned through EPG
• Public Good VS Individual Good
• StrengthsFinder Action Plan
• Personal Growth Assumptions and Expectations
• “Mulligans”
• Key Personal Growth Insights
• Most Significant Event
• Insights Contributed to Team
• What Next?
• Creative Expression
• Reference List
• THANK YOU!
7/20/2018RAYMOND OKYERE-FORSON - EPG: DESIGN | GUIDE | CREATE 3
51. REFERENCE LIST
• APPALACHIA: A History of Mountains and People. Directed by Jamie Ross and Ross Spears, narrated
by Sissy Spacek, 2009.
• Berry, Chad. “Frontier Settlements.” Entrepreneurship for the Public Good, 13 June 2018, Loyal Jones
Appalachian Center, Berea College, KY. Guest Lecture.
• Google Images. https://images.google.com/. 20 July 2018.
• Raymond Okyere-Forson. Photo Album. Author’s Personal Collection.
• Vance, J. D. Hillbilly Elegy: A Memoir of a Family and Culture in Crisis. First edition. New York, NY:
Harper, an imprint of HarperCollins Publishers, 2016.
RAYMOND OKYERE-FORSON - EPG: DESIGN | GUIDE | CREATE 7/20/2018 51
Who Am I?
Name
Class Standing
Major
Minor
Organizational Role
Home City/ Home Country
Outline of Items to be discussed
Class Disloyalty: “There is nothing lower than the poor stealing from the poor. It’s hard enough as it is. We sure as hell don’t need to make it even harder on each other.”
Source: Vance, J. D. Hillbilly Elegy: A Memoir of a Family and Culture in Crisis. First edition. New York, NY: Harper, an imprint of HarperCollins Publishers, 2016.
Poor Quality of Life for Appalachian Residents: The region being poor despite the abundance of natural resources. (Economics – Limited Resources, Natural Richness of Region)
Source: Berry, Chad. “Frontier Settlements.” Entrepreneurship for the Public Good, 13 June 2018, Loyal Jones Appalachian Center, Berea College, KY. Guest Lecture.
Lack of Knowledge about the Appalachian Region: Realizing that I knew nothing about Appalachia, except for knowing the range of mountains (Appalachian Mountains) and the university, Appalachian State University in Boone, NC.
Source: APPALACHIA: A History of Mountains and People. Directed by Jamie Ross and Ross Spears, narrated by Sissy Spacek, 2009.
Class Disloyalty: “There is nothing lower than the poor stealing from the poor. It’s hard enough as it is. We sure as hell don’t need to make it even harder on each other.”
Source: Vance, J. D. Hillbilly Elegy: A Memoir of a Family and Culture in Crisis. First edition. New York, NY: Harper, an imprint of HarperCollins Publishers, 2016.
Poor Quality of Life for Appalachian Residents: The region being poor despite the abundance of natural resources. (Economics – Limited Resources, Natural Richness of Region)
Source: Berry, Chad. “Frontier Settlements.” Entrepreneurship for the Public Good, 13 June 2018, Loyal Jones Appalachian Center, Berea College, KY. Guest Lecture.
Lack of Knowledge about the Appalachian Region: Realizing that I knew nothing about Appalachia, except for knowing the range of mountains (Appalachian Mountains) and the university, Appalachian State University in Boone, NC.
Source: APPALACHIA: A History of Mountains and People. Directed by Jamie Ross and Ross Spears, narrated by Sissy Spacek, 2009.
Class Disloyalty: “There is nothing lower than the poor stealing from the poor. It’s hard enough as it is. We sure as hell don’t need to make it even harder on each other.”
Source: Vance, J. D. Hillbilly Elegy: A Memoir of a Family and Culture in Crisis. First edition. New York, NY: Harper, an imprint of HarperCollins Publishers, 2016.
Poor Quality of Life for Appalachian Residents: The region being poor despite the abundance of natural resources. (Economics – Limited Resources, Natural Richness of Region)
Source: Berry, Chad. “Frontier Settlements.” Entrepreneurship for the Public Good, 13 June 2018, Loyal Jones Appalachian Center, Berea College, KY. Guest Lecture.
Lack of Knowledge about the Appalachian Region: Realizing that I knew nothing about Appalachia, except for knowing the range of mountains (Appalachian Mountains) and the university, Appalachian State University in Boone, NC.
Source: APPALACHIA: A History of Mountains and People. Directed by Jamie Ross and Ross Spears, narrated by Sissy Spacek, 2009.
Speed and Experimentation
Research
Communication
Empathy (Intimacy with People)
Deliberate Practice
Self-Efficacy
Mindset
Networking
Emotional Intelligence
Risk Taking
Empathy
Deliberate Practice
Mindset
Empathy
Deliberate Practice
Mindset
Empathy
Deliberate Practice
Mindset
Empathy
Riding the Virginia Creeper Trail (Seeing it and Becoming Aware)
Wildcat Adventures Off-Road Park (Using the concept)
Wildcat Harley-Davidson (Talking to Motorcyclists)
Deliberate Practice
Hal Rogers Presentation
Sheltered Farms Bed and Breakfast Case Study
Mindset
Torrent Falls Climbing Adventure
Empathy
Riding the Virginia Creeper Trail (Seeing it and Becoming Aware)
Wildcat Adventures Off-Road Park (Using the concept)
Wildcat Harley-Davidson (Talking to Motorcyclists)
Deliberate Practice
Hal Rogers Presentation
Sheltered Farms Bed and Breakfast Case Study
Mindset
Torrent Falls Climbing Adventure
Empathy
Riding the Virginia Creeper Trail (Seeing it and Becoming Aware)
Wildcat Adventures Off-Road Park (Using the concept)
Wildcat Harley-Davidson (Talking to Motorcyclists)
Deliberate Practice
Hal Rogers Presentation
Sheltered Farms Bed and Breakfast Case Study
Mindset
Torrent Falls Climbing Adventure
Feedback from Team/Cohort Members
Self-assessment on Project Task Assignment
Criticism from Dr. Hackbert
Feedback from Team/Cohort Members
Self-assessment on Project Task Assignment
Criticism from Dr. Hackbert
Feedback from Team/Cohort Members
Self-assessment on Project Task Assignment
Criticism from Dr. Hackbert
Engaging Complexity and Uncertainty (1)
Exploring Values and Ethical Structure (2)
Facilitating Group Decisions (3)
Recognizing Opportunity (4)
Mobilizing Resources (5)
Advocating Change (6)
Seeing each team member as a capital to be used (5)
Translating the ideas of others into opportunities (3)
Networking to create a team that can drive change (6)
Engaging Complexity and Uncertainty (1)
Exploring Values and Ethical Structure (2)
Facilitating Group Decisions (3)
Recognizing Opportunity (4)
Mobilizing Resources (5)
Advocating Change (6)
Seeing each team member as a capital to be used (5)
Translating the ideas of others into opportunities (3)
Networking to create a team that can drive change (6)
Engaging Complexity and Uncertainty (1)
Exploring Values and Ethical Structure (2)
Facilitating Group Decisions (3)
Recognizing Opportunity (4)
Mobilizing Resources (5)
Advocating Change (6)
Seeing each team member as a capital to be used (5)
Translating the ideas of others into opportunities (3)
Networking to create a team that can drive change (6)
Sticky Notes Sampling
Patience secures the Sauce from Dr. Google
Mapping out business ideas with the Business Model Canvas and Value Proposition Canvas
Sticky Notes Sampling
Patience secures the Sauce from Dr. Google
Mapping out business ideas with the Business Model Canvas and Value Proposition Canvas
Sticky Notes Sampling
Patience secures the Sauce from Dr. Google
Mapping out business ideas with the Business Model Canvas and Value Proposition Canvas
Willingness to Stretch
Creative Confidence
Widely Respected (Ability to Influence)
Willingness to Stretch
Creative Confidence
Widely Respected (Ability to Influence)
Willingness to Stretch
Creative Confidence
Widely Respected (Ability to Influence)
Solve a bed and breakfast case study by creating a viable and scalable bed and breakfast business model
Expose outsiders to the beauty and richness of the Appalachian region
Matters because the region makes for a great place to host adventure tourists who can help bring revenue into the region to help boost the Appalachian economy
Customers that make up the large tourism market come to experience the significant nature and distinct culture of the Appalachian region and people
The region has a high distress rate, evident by a large number of distress counties
Customers that make up the large tourism market come to experience the significant nature and distinct culture of the Appalachian region and people
The region has a high distress rate, evident by a large number of distress counties
Talking to different business owners as well as interviews with a variety of adventure tourists
Researching government statistics websites and talking to people from different organizations and agencies to help confirm numbers gathered
Talking to different business owners as well as interviews with a variety of adventure tourists
Researching government statistics websites and talking to people from different organizations and agencies to help confirm numbers gathered
Developing Kickstarter campaigns (Prototyping)
Talking to cyclists and hikers riding and hiking the Virginia Creeper Trail (Customer Discovery - Abingdon)
Having dinner with Trans Am cyclist (Empathy)
Dining at Kelsey’s on Main (Hillbilly Elegy)
Discussion on the grass outside of Motel (American Dream)
Developing Kickstarter campaigns (Prototyping)
Talking to cyclists and hikers riding and hiking the Virginia Creeper Trail (Customer Discovery - Abingdon)
Having dinner with Trans Am cyclist (Empathy)
Dining at Kelsey’s on Main (Hillbilly Elegy)
Discussion on the grass outside of Motel (American Dream)
Developing Kickstarter campaigns (Prototyping)
Talking to cyclists and hikers riding and hiking the Virginia Creeper Trail (Customer Discovery - Abingdon)
Having dinner with Trans Am cyclist (Empathy)
Dining at Kelsey’s on Main (Hillbilly Elegy)
Discussion on the grass outside of Motel (American Dream)
Developing Kickstarter campaigns (Prototyping)
Talking to cyclists and hikers riding and hiking the Virginia Creeper Trail (Customer Discovery - Abingdon)
Having dinner with Trans Am cyclist (Empathy)
Dining at Kelsey’s on Main (Hillbilly Elegy)
Discussion on the grass outside of Motel (American Dream)
Developing Kickstarter campaigns (Prototyping)
Talking to cyclists and hikers riding and hiking the Virginia Creeper Trail (Customer Discovery - Abingdon)
Having dinner with Trans Am Cyclist (Empathy)
Dining at Kelsey’s on Main (Hillbilly Elegy)
Discussion on the grass outside of Motel (American Dream) - James Truslow Adams in 1931, "life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement" regardless of social class or circumstances of birth.
Reviewing businesses on Yelp and TripAdvisor
Developing profitable models to boost local businesses in the Appalachian region
Individual good will be to use skills to exploit select industries so as to channel profit into one’s pocket
Tradeoff will be where highly skilled entrepreneurs add social mission to their venture goals so as to make sure they give back to their society in some shape or form
The common good makes one credible as people are willing to spend on a business that channels portions of its profits back into their lives either directly or indirectly
Reviewing businesses on Yelp and TripAdvisor
Add businesses on Yelp
Developing profitable models to boost local businesses in the Appalachian region
Individual good will be to use skills to exploit select industries so as to channel profit into one’s pocket
Tradeoff will be where highly skilled entrepreneurs add social mission to their venture goals so as to make sure they give back to their society in some shape or form
The common good makes one credible as people are willing to spend on a business that channels portions of its profits back into their lives either directly or indirectly
Future Short-term Plans at Berea College
Storyboard Business Ideas Map
Self-Schema Tool
Future Short-term Plans at Berea College
Storyboard Business Ideas Map
Self-Schema Tool
Future Short-term Plans at Berea College
Storyboard Business Ideas Map
Self-Schema Tool
Overcome real-life phobia like swimming in natural water bodies
Gain new tips on how to efficiently put together a business model that works
Being on my team was a fulfilling experience
Because we thrived despite confusing moments down the road, and actually came up with a compelling solution for our case study
David Kelley – IDEO: Design Thinking used when creating service suggestions for our bed and breakfast business model
Overcome real-life phobia like swimming in natural water bodies
Gain new tips on how to efficiently put together a business model that works
Being on my team was a fulfilling experience
Because we thrived despite confusing moments down the road, and actually came up with a compelling solution for our case study
David Kelley – IDEO: Design Thinking used when creating service suggestions for our bed and breakfast business model
Visit Case Study Client
Finish the Virginia Creeper Trail
Visit Case Study Client
Finish the Virginia Creeper Trail
What is our Noble Vision? For our customers…who have these needs…our offering…is a…that provides…Unlike our competitors…we are better in these ways…
Identify Thought Leaders
Enlightening trial and error succeeds over planned genius
Fail often in order to succeed sooner
What is our Noble Vision? For our customers…who have these needs…our offering…is a…that provides…Unlike our competitors…we are better in these ways…
Identify Thought Leaders -one whose views on a subject are taken to be authoritative and influential
Enlightening trial and error succeeds over planned genius
Fail often in order to succeed sooner
Via Ferrata
Creating a brand video for client in case study
Creating a logo for the case study client business
Get an Internship for next summer with a Database firm
Join a potential team to enter entrepreneurial competition, if possible
Attempt and build a potential viable and scalable business model
D - Do
A - And
N - Never
C - Complain
E – Early Enough
