Distraction of message

1. INDIRA GANDHI KRISHI VISHWAVIDYALAYA
RAIPUR (C.G)
COLLEGE OF AGRICULTURE, RAIPUR
SESSION: 2019-20
ASSIGNMENT
ON
DISTRACTION OF MESSAGE
Course Name- Development communication and information management
Course No. - EXT-502
Credit - 3(2+1)
SUBMITTED TO:-
Mr. P.K. Pandey
(Department of Agricultural Extension)
SUBMITTED BY:-
RAVISHANKAR SAHU
M.Sc. Previous Year
(Department of Agricultural Extension)

2. DISTRACTION OF MESSAGE
 Distraction is the process of diverting the attention of an individual or group from a desired
area of focus and thereby blocking or diminishing the reception of desired information.
External distractions include factors such as visual triggers, social interactions, music, text
messages, and phone calls.
 Distraction is the diverting of the attention of an individual or group from the chosen object
of attention onto the source of distraction. Divided attention is also defined as distraction in
situations requiring full attention on a single object (sports, academic tests, performance,
etc.)
An internal distraction results from your own internal drives - your
thoughts, your conflicts, your obsessive thoughts, for example.
External distractions result from something outside of yourself - loud
noises, other people speaking, music, smells, heat, cold, etc
When your fleet drivers are behind the wheel, you expect them to pay
attention to the road and do their best to avoid distractions that might lead to an accident.
Unfortunately, there are many things that can distract a driver, even when it isn’t intentional.
For safe driving, fleet drivers must have their eyes on the road, hands on the wheel, and full
attention and focus on the task at hand. These three types of distracted driving – visual, manual
and cognitive – are what can be the most risky.
There are three main types of distraction:
 Visual: taking your eyes off the road.
 Manual: taking your hands off the wheel.
 Cognitive: taking your mind off of driving.
(1) Visual distraction :-
The first type of distraction, and one of the most common with drivers, is
visual distraction. These are things that take the driver’s focus and eyes off the road, even for a
split second. This could be adjusting devices in the vehicle, like a radio or GPS, looking to the seat
next to them to view a new text message on their phone or see who is calling, or looking outside
when there is a distraction on the side of the road. All of these factors keep the driver from looking
straight ahead where they need to be looking for safe driving.

3. (2) Manual distraction :-
The next type of distraction is manual distraction. These may or may not
be combined with visual distractions. The driver is taking one or both of their hands of the steering
wheel for a variety of reasons. It may be to answer a call or send a text message, grab their cup of
coffee, or eat a meal while driving.
According to the National Highway Safety Traffic Administration (NHTSA), texting while driving
has the biggest potential for distraction while driving. It is mainly due to the manual distraction,
but also includes a visual distraction and cognitive distraction.
(3) Cognitive distraction :-
The last area of distractions while driving is the cognitive
distractions. These are distractions that keep your mind from being focused during driving. If
something else captures your attention or you are having trouble concentrating on the road, it could
lead to potential accidents. You won’t be in the right state of mind to think fast or drive as safely as
you should. This may be from emotional stress, family or money problems, talking to someone else
in the fleet vehicle, or using the phone.
How to Prevent DistractedDriving
When you begin teaching your fleet vehicle drivers about avoiding distracted driving, it is
important that they avoid all types of distracted driving. Many things combine all three, such as
using a phone or texting, adjusting the radio or GPS, or eating or drinking.
Here are some of the top things drivers can do to avoid distracteddriving:
 Turn their cell phone off while driving so it is not tempting.
 Eat and drink before getting on the road only.
 Program the GPS before leaving and pull over if it needs to be adjusted.
The most common causes of distracted driving
 GPS
 Adjusting music or controls
 Applying makeup
 Talking to passengers
 Not looking at the road
 Handling children or pets
 Zoning out

4. (1) GPS:-
GPS we have become dependent on GPS to get us from point A to point B while
driving. For many, using it doesn’t even seem like a choice anymore – it’s just what you do.
But setting up a GPS route while driving is just as dangerous as texting. And even simply
taking your attention from the road to glance down at the directions can lead to disaster. If
you are going to use GPS, make sure it is mounted where you can easily see it… then turn up
the volume anyway so that you can listen to the directions instead of having to constantly look
at the screen.
(2) Adjusting music or controls:-
Adjusting music or controls Maybe you’re dying and you
need to adjust the temperature. Or your child is yelling at you from the back seat to put on his
music. Or the radio is just too darn loud. It may seem like a small thing to push a button or
two, but it divides your attention – especially if you have to look away to do it. Small or not,
it can be the difference between getting in an accident and having a smooth trip.
(3) Applying makeup:-
Applying makeup Or grooming in general. Sometimes you just
don’t have time to look your best before you have to jump in the car. Unfortunately, many
people seem to have decided that driving provides an opportunity to put on those finishing
touches such as adding lipstick, combing their hair, or even using deodorant. Not surprisingly,
these activities – which take your hands off the wheel and your eyes off the road – can easily
lead to accidents.
(4) Talking to passengers:-
If you have someone riding with you in the car, it’s only natural
to talk to them. In fact, you probably feel kind of rude if you don’t. But you always have to
remember that the paying attention to the road comes first. Turning to look at a passenger may
feel like the right thing to do in the conversation, but it’s one of the worst things you can do
while driving.
(5) Not looking at the road:-
Not looking at the road Lots of other causes tend to involve
this particular action, but it’s worth looking at it by itself as well, because there are a number
of different reasons why someone might take their eyes off the road. Perhaps you’re lost and
looking for a landmark or address. Or there’s an accident on the side of the road and you want
to know what’s going on. Maybe a gorgeous rainbow appears after a thundershower and you

5. gawk at it. None of these seem like obvious dangerous acts, but all of them make an accident
more likely.
(6) Handling children or pets:-
It’s not safe – for you or them – to drive with your pet
loose in the vehicle, but that doesn’t stop quite a few people from doing it. Sadly, when pets
move around your car or sit in your lap, they become distractions. And as all parents know,
having children in a car can be at least as bad. They yell to get your attention. They complain
that they need things. They fight. It’s all too easy to have your attention pulled from the road.
(7) Zoning out:-
Zoning out Have you ever daydreamed on a long commute or while driving
a familiar route? It’s pretty common. You might have even been slightly surprised to find
yourself pulling into your destination, not really remembering the specific actions you took to
get there. Was the route busy? Did you hit red lights? You weren’t really paying attention.
Driving on “autopilot” happens too much, and it can be dangerous.
Barriers to effective communication:-
Communication is a complex struggle. It requires
people to really understand each other and all organization rely on effective communication for
efficiency. Hence we must be aware of all barriers that prove to be obstacles in our struggle for
effective communication
(1) Physical Barriers:-
In the last few years, various research and scientific observations have
proven physical barriers to be the biggest hindrance to effective communication in the workplace.
This is the reason why hundreds of organizations have completely re-structured the way they
operate. Large multinational firms, like Unilever and Procter & Gamble, no longer have managers
and executives behind closed doors or in giant secluded offices. They have a more of an open floor
way of operating where all the managers, employees and directors of the company operate in an
open space with tables sticking side by side and people working face to face in a large wall-less
room.
(2) Cultural Diversity:-
Now that the world has openly embraced globalization, you find yourself
working in different countries, with different races of people and sometimes very different cultural

6. and moral backgrounds. In some countries, religion is considered the ultimate guiding force in the
workplace while in others it’s personal goals. Hence, diversified culture makes it very hard to
maintain a proper working environment. This is why companies tend to promote “organization
culture”, a unique company environment, morals and rules that all members of the organization
must follow and happily accept. Any employee who doesn’t fit into the culture eventually is out of
the company either by choice or force.
(3) Language Barriers:-
Just like diversified culture, you end up working with people speaking
different languages. An Arab (speaking Arabic) might visit India (language: Hindi) for his
company’s Raw Materials supply. Here, there will be a lot of distortion and misinterpretation even
in direct contact between the two people.
(4) Emotional Distractions:-
Emotions play a big role in effective communication. People can be
shy, confident or just plain blunt and may not allow full or honest feedback to the receiver.
Sometimes people are good listeners but because of the emotion in the tone the manager or a
higher authority exerted, the employee feels he does not have the authority or confidence to reply
back.

7. Reference:-
(1) https://en.wikipedia.org/wiki/Distraction
(2) https://www.lginjuryfirm.com/common-causes-distracted-driving/
(3) https://www.perdueandkidd.com/blog/distracted-driving/
(4) https://en.m.wikipedia.org/wiki/Distraction