Need to stop Open Defecation

1. Why ODF
• Since 1984 we are constructing toilet and till
date OD still have existence.
• Toilets are not in priority of community.
• Still a ? appears on toilet Usage.
• Drop Outs from school still exist due to
Menstrual Hygiene.

2. The Seven Essential Elements of WASH
1. Water
2. Sanitation
3. Daily Group Handwashing
with soap
4. Operation & Maintenance
5. Menstrual Hygiene
6. Behavior Changes Activities
7. Capacity Building

3. • Open defecation is a socially accepted traditional
behavior.
• A significant gap exists between knowledge and
practice
• Child feces are considered to be harmless.
• Access to a toilet does not always mean it is used or
maintained
• Building and owning a toilet is not perceived as
aspiration
3
Why Communication for Sanitation is a Challenge

4. Transparency
Accountability
Sustainability
Participatory

5. Activities: Community and group based intervention
• Promoting positive deviance at scale
• Taking advantage of transitional moments
• Story telling competitions
• Credible messengers from the community – Champions, Bal
Chetaks & Community advocates & motivators
• All in a day Infotainment events (e.g. Swacchata Utsav)
• Nukkad Natak, Participative Games, Quizes, Folk Media, Prabhat
pheri, Dug dugi, Slogan writing competition,
• Community Events (VHNSD), Screening of films
• Community Newsletters,
• Community Radio & IVRs, Local Cable Channels
• Awards & Certificates (e.g. Swachaata Samman) for champions
• Working & liasining with existing community networks & groups

6. Thank You
for your valuable Time