1. D. M. Ravi Dissanayake
Department of Marketing Management, University of Kelaniya, Sri Lanka.
Tel: +94716833615 (Sri Lanka) / +601126215614 (Malaysia)
Email: dmravidissa@gmail.com / ravi@kln.ac.lk
Date of Birth: 26thAugust 1979
EDUCATION
Academic Qualifications
Reading for a PhD in Business (Taylor’s University, Malaysia)
Master of Business Administration - Post Graduate Institute of Management, University
of Sri Jayewardenepura, Sri Lanka - 2009
Thesis - Ethnocentric Branding and Performance of Local Brands
Studied Research Methodology as a subject.
Bachelor of Business Management (Marketing) Special Degree - University of
Kelaniya, Sri Lanka - 2004
Professional Qualifications
Diploma in Marketing (Sri Lanka Institute of Marketing) - 2004
EMPLOYMENT
University of Kelaniya, Sri Lanka (Department of Marketing Management, Faculty of
Commerce and Management Studies)
Senior Lecturer (July 2006 - present)
Courses Taught:
Master of Business Administration
(Subjects: Marketing Management, Strategic Management & Projects in Business)
Master of Commerce
(Subjects: Marketing & Logistic Management, Strategic Management)
Master of Human Resource Management
(Subject: Introduction to Business)
2. 2
Postgraduate Diploma in Marketing
(Subjects: Managerial Aspects of Marketing, Brand Management and Strategic
Marketing Management)
Diploma in Marketing
(Subjects: Management Fundamentals, Marketing Management & Marketing
Communication)
Dissertation & Thesis Supervision:
Dissertation and thesis supervision and viva board presence for nearly 20
postgraduate level students reading for MBA and M.Com programmes.
(Disciplines: Brand Equity, Service Branding, Marketing Promotions & Brand
Performance, Service Quality)
Examiner for 16 dissertations including viva board participation for the programmes
of Master of Business Management, Master of Human Resource Management &
Master of Commerce.
Administrative and Other Responsibilities
Coordinator of Postgraduate Diploma in Marketing Programme (since November
2012).
Coordinator of Marketing Diploma Programme (January 2011 – July 2012).
Senior treasurer of Future Marketers Association (FMA).
Student counselor since 2008.
Member of the editorial board of the newsletter of University of Kelaniya (since 2010).
Activity coordinator of ‘Strengthening Soft Skills of Students’; a World Bank funded
project for the University of Kelaniya (since October 2011).
Committee member of the 2nd International Conference on Business & Information;
FCMS (2011).
Member of the panel of reviewers - 2nd International Conference on Business &
Information (2011).
Member of the editorial board of the Sri Lanka Journal of Marketing (SLJM).
RESEARCH AND PUBLICATIONS
Conference Papers
Geethanga, P.L.P. & Dissanayake, D.M.R. (2014 November). Effectiveness of
Relationship Marketing Tools on Building Brand Perception: with reference to Surgery
Transplant Products in the Sri Lankan Pharmaceutical Industry. International
Conference on Business and Information (ICBI), University of Kelaniya, Sri Lanka.
3. 3
Perera, W.L.M.V. & Dissanayake, D.M.R. (2013 December). Impact of Brand
Awareness, Brand Association and Brand Perceived Quality on Female Consumers'
Purchase Decision of Foreign Make - up Products - A study on the Youth Segment.
International Conference on Business and Information (ICBI), University of Kelaniya, Sri
Lanka.
Dissanayake, D.M.R. & Wanninayake, W.M.C.B. (2010). An Analysis of Switching
Behavior of Pre-paid Mobile Users in Sri Lanka. International Research Conference
on Business & Information, University of Kelaniya, Sri Lanka.
Dissanayake, D.M.R. & Wanninayake, W.M.C.B. (2009). Impact of Developing
Ethnocentric Brand Templates to Sustain the Local Brands - An Empirical Study.
International Conference of Business Management (ICBM), University of Sri
Jayewardenepura, Sri Lanka.
Dissanayake, D.M.R. (2008 February). Brand Personalities of Telecommunication
Service Providers in Sri Lanka: An Empirical Study. Parahyangan International
Accounting and Business Conference, Parahyangan Catholic University, Indonesia.
Dissanayake, D.M.R. (2008). Impact of Customer Demographic Characteristics
(Income, Occupation and Gender) on Brand Loyalty. 9th Annual Research
Symposium, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka.
Dissanayake, D.M.R. & Weerasiri, R.A.S. (2007). Effect of Perceived Risk and Context
on Consumer Inference about Missing Information - with special reference to
Consumer Durable Sector in Sri Lanka. International Research Conference on
Knowledge for Growth and Development (IRCKGD), Faculty of Management &
Finance, University of Colombo, Sri Lanka.
Dissanayake, D.M.R. (2007). Involvement of Personnel Endorsements for Building
Brand Preference: A Study in FMCG Sector. 8th Annual Research Symposium, Faculty
of Graduate Studies, University of Kelaniya, Sri Lanka.
Wanninayake, W.M.C.B. & Dissanayake, D.M.R. (2007). A Comparative Study of
Service Quality and Customer Service in Public Sector and Private Sector
Commercial Banks. International Conference of Business Management (ICBM),
University of Sri Jayewardenepura, Sri Lanka.
4. 4
Wanninayake, W.M.C.B. & Dissanayake, D.M.R. (2007). Consumer Evaluation of
Brand Extension: with special reference to the FMCG Sector. International Research
Conference on Knowledge for Growth and Development (IRCKGD), Faculty of
Management and Finance, University of Colombo, Sri Lanka.
Dissanayake, D.M.R. & Jayawickramarathne, S.G.W.K. (2007). The Impact of
Corporate Social Responsibility on Brand Loyalty: A Case Study on the Insurance
Sector of Sri Lanka. 8th Annual Research Symposium, Faculty of Graduate Studies,
University of Kelaniya, Sri Lanka.
Wanninayake, W.M.C.B. & Dissanayake, D.M.R. (2006). The Impact of In-Store
Environment on Consumer Store Choice Decisions in Sri Lankan Supermarkets. The
Tenth Anniversary International Symposium, Sabaragamuwa University, Sri Lanka.
Dissanayake, D.M.R. (2006). The Marketing Trends of Sri Lankan Tea Exportation. Tenth
Anniversary International Symposium, Sabaragamuwa University, Sri Lanka.
Dissanayake, D.M.R. (2006). Future Prospects of the Value Added Tea Sector of Sri
Lanka; a Comparative Study. 7th Annual Research Symposium, University of Kelaniya,
Sri Lanka.
Dissanayake, D.M.R. & Weerasiri, R.A.S. (2006). Effect of Perceived Risk and Context
on Consumer Inferencing about Missing Information. 7th Annual Research
Symposium, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka.
Journal Articles
Dissanayake, D.M.R. & Weerasiri, R.A.S. (2011). Impact of Attitudes and Awareness on
Environmental Management Practices; A Study Based on the Small and Medium
Sized Enterprises (SMEs) in Sri Lanka. IFRSA Business Review (IBR), Volume I.
Dissanayake, D.M.R. (2011). Information Communication Technology (ICT) Policy of
Sri Lanka and its Impact on Socioeconomic Development; a review of a Sri Lankan
Experience. Journal of Education and Vocational Research (International), Volume
01.
Dissanayake, D.M.R. (2010). Effect of Promoting Country of Origin as an Ethnocentric
Appeal in Developing Local Brands: with special reference to the
Telecommunication Industry in Sri Lanka. International Cross-Industry Research
Journal, Volume 4 (Issue1).
Dissanayake, D.M.R. & Weerasiri, R.A.S. (2010). Implementation of Environmental
Management Systems (EMSs) in Small and Medium Scale Enterprises (SMEs): with
special reference to Sri Lanka. Management Next: Paradigms and Innovations.
5. 5
Dissanayake, D.M.R. (2010). Application of Cultural Icons in Local Brand
Development Strategies: with special reference to the Sri Lankan Context.
International Bi-annual Refereed Journal of Management & Technology, Volume 4.
Dissanayake, D.M.R. & Wanninayake, W.M.C.B. (2010). The Effect of Social Factors on
the Performance Level of Project Management: A Special Study of the Sri Lankan
Construction Industry. Journal of Management and Technology, Volume 4.
Dissanayake, D.M.R. (2010). Service Failure and Customer Switching Behavior of
Mobile Communication Services: A Study of the Mobile Communication Service
Sector of Sri Lanka. The Journal of Innovation.
Dissanayake, D.M.R. & De Alwis, C. (2010). Middle Managers Attitudes on Business
Performance Generated through Enterprise Recourse Planning. Journal of
Economics and Management (Ekonomika A Management), Volume 3.
Dissanayake, D.M.R. & Weerasiri, R.A.S. (2009). Impact of Tacit & Explicit Knowledge
Factors on Women’s Entrepreneurship Development – A Comparative Study on the
Small Scale Tourism Sector in Sri Lanka. Small and Medium Enterprises in Transitional
Economies (Challenges and Opportunities).
Dissanayake, D.M.R. & Weerasiri, R.A.S. (2009). Impact of Customer Demographic
Characteristics (Income, Occupation and Gender) on Brand Loyalty. Golden
Jubilee Commemoration Volume of the University of Kelaniya.
Dissanayake, D.M.R. & Wanninayake, W.M.C.B. (2009). Positioning Sri Lankan Tea in
a Value Added Domain – Challenges and Possible Strategies. Golden Jubilee
Commemoration Volume of the University of Kelaniya.
LECTURING EXPERIENCE
Visiting Teaching Faculty Membership (Local BMS Affiliated Institutes)
Master of Business Administration - University of Leicester (UK)
(Subjects: Strategy, Marketing Management and other electives related to Marketing
and Branding)
Master of Business Administration - University of Derby (UK)
(Subjects related to Marketing, Consumer Behavior and Strategy)
Master of Business Administration - University of Edinburgh Napier (UK)
(Subject areas of Marketing and Business Management)
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Top-up Degree Programme - Nothumbria University (UK)
(Subjects: Marketing Management and Strategy)
Visiting Teaching Faculty Membership (Other Academic institutions)
Sri Lanka Institute of Information Technology (SLITT)
Master of Science in Project Management - Keel University (UK)
(Subjects: Marketing & Operational Management)
Sri Lanka Institute of Tourism & Hospitality Management (SLITHM) - Ceylon Tourist Board
Diploma/ Advanced Diploma & Management Diploma in Hospitality Management
(Subjects: Marketing and Sales Management)
Postgraduate Academies of Sri Lanka Army and Sri Lanka Air Force
Postgraduate Diploma in Deference Management
(Subjects: Management, Marketing, Public Relations & Leadership)
National School of Business Management (NSBM)
Bachelor’s Degree in International Business - Plymouth University (UK)
(Subject: Global Enterprise)
CONSULTANCY CONTRIBUTION TO THE INDUSTRY
I have contributed to consultancy projects through training programmes, in the areas of
customer care, executive development (EDP), market research and brand building for the
following companies and organizations in Sri Lanka.
Unilever Sri Lanka Ltd.
People’s Bank PLC
Aset Line Leasing PLC
Kelani Cables PLC
Richard Pieris PLC for Arpico Brands
Sri Lanka Telecom PLC (SLT Rainbow
Pages & SLT Vision Com)
East - West Foods Ltd.
Akhtari Group Ltd.
People’s Leasing PLC
National Savings Bank PLC
Bank of Ceylon Card Centre
Infinity Growth Pvt. Ltd.
CIC (Akzo Nobel) Paints Category
Certis Lanka Pvt. Ltd.
Delmege Group PLC
Antler Group Pvt. Ltd.
Airtel Lanka Ltd.
7. 7
REFEREES
Dr. R.A.S. Weerasiri
Senior Lecturer
Department of Marketing Management,
University of Kelaniya, Sri Lanka.
Mobile +094718228556
weerasiri@hotmail.com
Dr. W.M.C.B. Wanninayake
Senior Lecturer
Department of Marketing Management,
University of Kelaniya, Sri Lanka.
Mobile +094717898319
bwanninayake@gmail.com
