Presentation on product life cycle

2. DAU KALYAN SINGH COLLEGE OF
AGRICULTURE AND RESEARCH STATION
BHATAPARA
COURSE TITLE:- AGRI BUSINESS MANAGEMENT
COURSE NO:-. ABM-5221
CREDIT. 3(2+1)
TOPIC-. “PRODUCT LIFE CYCLE “(PLC)
SUBMITTED TO. SUBMITTED BY
DR.PRAVEEN KUMAR VERMA SIR. RATNESH KUMAR AHIRE
ASST.PROFF. BSC.(AG.)2ND YEAR 2ND SEMESTER
AGRICULTURAL ECONOMICS

3. PRODUCT LIFE CYCLE
• A new product programme through a sequence of stage from
Introduction to Growth, Maturity and Decline.
• This sequence is known as “Product Life Cycle”.
• It is associated with the changes in the marketing situation,thus
impacting the marketing strategy.

4. STAGES OF PLC
• Introduction Stage
• Growth Stage
• Maturity Stage
• Decline Stages

5. INTRODUCTION STAGE
• The product is unknown in this stage.
• The price is generally high.
• The placement is selective
• The promotion is generally personalized and informative.

7. GROWTH STAGE
• The product capabilities are being recognized.
• The price will begin to decline with volume.
• This stage is a starting stage of profit.
• The promotion is focused on the products need satisfying
properties.

9. MATURITY STAGE
• The product is competing with alternatives.
• The price reaches it’s lower point.
• The placement is intense.
• The promotion is focused on the competition and repeat purchasing.

11. DECLINE STAGE
• The product faces reduced competition.
• The price rises as volume declines
• The placement tends back to being selective.
• The promotion is focused on reminding.