Edge.BI is a browser-based SEM analytics application that helps SEM managers optimize spending and scale acquisitions through fast data analysis and insights. It integrates search traffic data with back-office data to analyze true SEM profitability at any level of granularity. Edge.BI offers SEM managers spending over $10,000 per month on paid search a way to rediscover opportunities through its powerful yet easy-to-use analytics.

1. A new breed of SEM analytics
SEM Managers within today's competitive markets are challenged. It's not that they're spending
too much on paid search, it's that they're not spending enough!
To scale acquisitions and SEM ROI, optimizers must have intelligent analytics and a new, better
way to decide where to invest their next dollar.
What is it?
Browser-based SEM analytics application built by hands-on
experts in SEM and business intelligence (BI).
Key Benefits
Dashboard
• Fast OLAP analysis tailored
Analysis to scale SEM performance
! • Get the real, granular view
of SEM profitability by inte-
Edg Alerts grating search traffic data with
e
Ana .BI Back-office/CRM data
ly
Ser sis • Gain insights and contro
control
ver
over your online marketing
Web Traffic Channels Advertiser Back-office / CRM
Any other channel Any other Back-office/CRM
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2. Bringing business intelligence to SEM
Edge.BI is a browser-based SEM analytics application that helps SEM managers to rediscover
search marketing by unveiling numerous opportunities within complex, data-intensive SEM
activities.
Using Edge.BI, search engine marketers can:
• Make informed optimization decisions based on a multitude of parameters that affect
performance and ROI
• Leap over Excel and existing tools by using ultra-fast OLAP analysis to slice and dice
numerous segments of the highly fragmented search advertising activity within geographies,
languages, content networks, days of the week, etc.
• Integrate search traffic data with advertiser’s CRM data to finally analyze the real SEM
profitability at any granularity level
• Gain new insights into your online marketing by analyzing landing pages, advertising
messages, and ad creative themes, revealing the real ROI they're driving
•
• Discover a new level of control as target-versus-execution thresholds are defined and
monitored at a granular level. Action-driven alerts are tailored and provided to the PPC
Optimizer and/or VP Marketing
Tap into a new power in SEM analytics
Built by hands-on experts in BI and SEM, Edge.BI offers professional search marketers spending
$10,000 or more per month on paid search, to rediscover SEM performance.
Edge.BI is a proven platform, analyzing thousands of campaigns across 50+ countries and 37
languages.
Trial Offer
A Software-as-a-Service
(SaaS) trial offer is available Contact YourEdge@Edge.BI
on an invitation-basis only. for further information.
www.Edge.BI
6 Galgaley Haplada St. Herzelia, Israel Phone: +972-9-9509286 YourEdge@Edge.BI
@ 2010 Edge.BI Ltd. All rights reserved.