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Every software-as-a-service (SaaS) business hopes its freemium or basic package will create an upward migration path for users. Unfortunately, hoping for recurring revenue isn’t an effective strategy for actually creating that revenue. But luckily, most SaaS and cloud businesses have all the data they need to build a pricing strategy that works – they just need to learn how to apply that data.
In the final installment of our three-part webinar series about big data, we’ll teach you how to leverage available SaaS technologies to capture and analyze user-based transactional data. You’ll also learn how to present your users with dynamic offers to drive more revenue.