Factors Influencing the Usage of Goldstar Shoes

1. Factors Influencing the Usage of
Goldstar Shoes
PresentedBy:
RakeshThapamagar(1824063)
Tilak Rasaili (1824052)
Sanjay Raj Neupane (1824047)
Bibash Gurung (1824043)
Sulav Shrestha (1824057)
Bishal Gurung (1824044)

2. Background of thestudy
• Around 23 years of establishment
• Popular brand since its inception to tilldate
• First a brand that wasrelated with usefulness
hasnow come to encapsulated Nepali Fashion too
• known for its style
• Biggest factory in Kathmandu, and employs over 3,000
employees
• The light, tough shoddy and moderate and asplatitude as
this sounds seemed to be "for the Nepaliindividuals"

3. Objectives
Toidentify the factors influencing the Usageof
Goldstarshoes.
Toanalyze the Usageof Goldstarshoes.

4. Researchquestions
 How the price does affect the Usageof Goldstar
shoes?
 What are the factors influencing the quality of
Product?

5. TheoreticalFramework
Age
Gender
Family Income
Price
Quality
Word of mouthpublicity
Customersatisfaction
Brand loyalty
Usageof Goldstarshoes
Demographic Variables
Other variables
5

6. Researchmethodology
6
• Descriptive Research Design
• Cross-sectional
• 55 student are selected from student of BBAfourth
semester,MNC college in 2018
• Convenience sampling
• Cronbach’s alpha of 0.780

7. Gender BasedDistribution of Respondents(in%)
60%
40%
Male
Female
7

8. Ageof the Respondents(in%)
90.90%
9.10%
18-22
23-27
8

9. Usage of Goldstar shoes on the basis of Family
Income
1
8
15
31
0
5
10
15
30
25
20
35
Below10000 Above30000
NoofStudents
10000-20000 20000-30000
Income level
9
(Source: Questionnaire survey,2018)

10. Respondents’ Satisfaction on the Usageof
Goldstarshoes
13
16
6
3
2
0
6
4
12
10
8
16
14
18
Strongly agree agree neutral disagree
Noofrespondents
Satisfaction level
Levelof satisfaction ofrespondents
(Source: Questionnaire survey,2018)
10

11. Respondents Opinion towards the buyingdecision
of GoldstarshoesStrongly
agree
agree neutral disagree Strongly
disagree
Mean
price 45.5% 18.2% 3.6% 1.8% 0% 2.85
quality 21.8% 32.7% 10.9% 1.8% 1.8% 3.22
Customer
satisfaction
23.6% 52.7% 63.6% 5.5% 0% 3.22
competition 14.5% 43.6% 58.2% 10.9% 0% 3.45
advertiseme
nt
18.2% 47.3% 67.3% 1.8% 0% 3.29
Brand loyalty 18.2% 49.1% 63.6% 5.5% 0% 3.31
(Source: Questionnaire survey,2018)
3.22
11
Average mean = mean of (price+ quality+ customer satisfaction +competition
+advertisement +brand loyalty)/6 = 3.22

12. 12
Correlation analysisbetween price and
customer satisfaction of Goldstarshoes
PearsonCorrelation .962**
Sig.(2-tailed) .001
N 55
** Correlation is significant at the 0.01 level (2-tailed).
(Source: Survey Questionnaire, 2018)

13. Major findings:
• It is found that most of the respondent wasfound using
Goldstar shoes
due to the affordable price with variety ofshoesproduct.
• Maximum number of respondent were satisfied and someof
were neutral towards the usageof Goldstarshoes.

14. Conclusion:
• Themajority of the people are using the Goldstar shoes
due tothe reasonable price, durability and word of
mouthpublicity.

15. 15

16. Anyqueries??
16