1. ASSIGNMENT – 1
Mission,Vision, Place of Operations and Structure of Google

3. About Google……..
 Google Inc. is an American multinational
technology company specializing in Internet-
related services and products
 Google was founded by Larry
Page and Sergey Brin while they were
Ph.D students at Stanford University
 They incorporated Google as a privately held
company on September 4, 1998

4. Google Inc. is a multinational corporation
that provides Internet-related products
and services, including internet search,
cloud computing, software and
advertising technologies. Advertising
revenues from AdWords generate
almost all of the company's profits.

6. MISSION

7. Google mission
statement 2013
“Google’s mission is to organize the world’s
information and make it universally
accessible and useful.”

8. Google Inc. Mission and
Beliefs:

The official mission statement of Google Inc. is
just the kind of corporate mission statement that
you would expect from an Internet services
company like Google...
"Google's mission is to organize the world's
information and make it universally accessible
and useful."

9. The (official) unofficial mission statement of
Google is...
”Don’t Be Evil."

10. Ten Things We Know to
Be True
These Google Beliefs are:
 Focus on the user and all else will follow.
 Fast is better than slow
 Democracy on the web works
 You don’t need to be at your desk to need an
answer
 You can make money without doing evil.

11. Contd……
 There’s always more information out there
 It’s best to do one thing really, really well
 The need for information crosses all borders
 You can be serious without a suit.
 Great just isn’t good enough.

12. Google’s Mission Statement
 Google’s mission statement is “to organize the
world’s information and make it universally
accessible and useful.” Ever since its beginnings,
the company has focused on developing its
proprietary algorithms to maximize
effectiveness. Google continues to focus on
ensuring that people access the information
they need.

13. Google’s mission statement is parallel to the
company’s vision statement.
 The mission statement has four variables,
namely, world’s
information, organization, universal accessibility,
and usefulness.
 The firm fulfills the world’s
information component by crawling webpages.
 Google also fulfills the universal
accessibility component of its mission statement
by offering its services worldwide.Therefore,
Google effectively follows its mission statement.

14. VISSION

15. Google’sVision Statement
 Google’s vision statement is “to provide
access to the world’s information in one
click.”The company’s nature of business is a
direct manifestation of this vision statement.
For instance, Google’s most popular product
is its search engine service.
 This product enables people to easily access
information from around the world.

16.  Google’s vision statement has three variables,
namely, world’s information, accessibility,
and one click.
 The firm fulfills the world’s
information component of the vision statement
by crawling webpages.
 The company maintains databases containing
indexes of these websites. Google fulfills
the accessibility component by offering its
search engine services to everyone around the
world.

17. Contd….
 The one click component of the vision
statement refers to easy access to
information.
 The firm fulfills this component by offering
innovative products, such as the easy-to-use
Google Search.Thus, the company effectively
follows its vision statement.

18. Structure

19.  All professionals when combined together in a
systematic manner formulate a hierarchy that is
categorized on the basis of power, authority and
decision making efficiency a professional in-holds in
the Google company.
 This categorization is broadly done in 3 levels – the
first one in-hold all the administrative level
professionals while middle one in-hold executive
level officials and at the end are operational
professionals.
 The three levels in Google company hierarchy are
explained as below in brief in a manner of
chronological order means the highest one in the
hierarchy is placed at the top while the lowest one is
placed at the end.

21. Administrative Google Company
Level
 GoogleChairman
 President of the Google
 Vice Chairman of Google
 CEO of Google
 InformationTechnology Director
 ChiefTechnical Officer
 MIS Director
 Chief Information Officer
 GoogleVice President
 Senior Manager
 Administration Head

22. Executive Google Company Level
 InformationTechnology Manager
 Network Architect
 Hardware Systems Manager
 Head of Programming Department
 Chief Marketing Officer
 SeniorTechnology Engineer
 Chief Sales Officer
 Head ofWebTechnologies
 Business Analyst

23. Contd…..
 Auditor
 Chief Finance Officer
 Project Manager
 head of CreativeVentures
 Head of Engineering Department
 Senior Database Administrator
 Telecommunications Manager
 Project Leader
 Networking Administrator

24. Operational Google Company
Level
 Database Commissioner
 Application Engineer
 Network Engineer
 Network Administrator
 Help DeskTechnician
 SystemAdministrator
 Security Specialist
 Software Programmer

25. Contd…..
 Telecommunications Engineer
 Head of Customer RepresentativeTeam
 Head of Content WritingTeam
 Hardware Engineer
 SoftwareTesting Engineer
 Head ofTechnicianTeam
 Technology Analyst
 Technology Associate
 Trainee

26. Office Locations
and Headquarters

27. HEADQUARTER
 Google's headquarters in MountainView,
California, is referred to as "the Googleplex",
a play on words on the
number googolplex and the headquarters
itself being a complex of buildings
 The lobby is decorated with a piano, lava
lamps, old server clusters, and a projection of
search queries on the wall

28. Contd….
 Many employees have access to the corporate
recreation center.
 Recreational amenities are scattered
throughout the campus and include a workout
room with weights and rowing machines, locker
rooms, washers and dryers, a massage room,
assorted video games, table football, a baby
grand piano, a billiard table, and ping pong.

29. New York City
 In 2006, Google moved into 311,000 square feet
(28,900 m2) of office space in NewYork City, at 111
Eighth Avenue in Manhattan.[
 The NewYork headquarters is similar in design and
functionality to its MountainView headquarters,
and includes a game room, micro kitchens, and a
video game area. As of February 2012, a significant
engineering team is based in NewYork City.
 As of September 2013, Google's East Coast office is
located at 76 Ninth Ave, NewYork City, NewYork

30. OTHERS…
 Other office locations in the U.S.
include Atlanta, Georgia; Austin,
Texas; Boulder, Colorado;Cambridge,
Massachusetts; San
Francisco, California; Seattle,
Washington; Reston,Virginia,
and Washington, D.C.
 Google has several international offices in
more than 40 countries

31. SUBMITTED BY:
Name: Rajni Bala
Class : MBA 1st Sem
BUPIN : 15PBA061