![#EATYOURGOALS
EAT YOUR GOALS
Problem Statement:
“Can’t Cook”
“Can’t eat everyday outside food”
“Need [Ghar ka] Khana – Home Food”
“Restaurant – Expensive, Oily, Spicy,
Unhealthy, Nah! Not everyday”
“Need office Lunch Pack”
“Need Delivery On Demand – DoD”
“Know what is Cooking & How is
cooking – Transparent Kitchen”
Housewife – WTF!!!
Fact: Indian Food Needs Proper Cooking –
Time???](https://image.slidesharecdn.com/yolobusinessppt-190413152217/85/Yolo-business-ppt-1-320.jpg)
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- 1. #EATYOURGOALS EAT YOUR GOALS Problem Statement: “Can’t Cook” “Can’t eat everyday outside food” “Need [Ghar ka] Khana – Home Food” “Restaurant – Expensive, Oily, Spicy, Unhealthy, Nah! Not everyday” “Need office Lunch Pack” “Need Delivery On Demand – DoD” “Know what is Cooking & How is cooking – Transparent Kitchen” Housewife – WTF!!! Fact: Indian Food Needs Proper Cooking – Time???
- 2. YOLO – Your Home Kitchen Home Food @ Home YOLO – Aapka Apna Kitchen “Ghar Baithe Ghar ka Khana” #EATYOURGOALS EAT YOUR GOALS CLOUD KITCHEN SOLUTION:
- 3. #EATYOURGOALS EAT YOUR GOALS Existing Food Delivery Apps Same, Isn’t It!?
- 4. #EATYOURGOALS EAT YOUR GOALS Need Emergence... Fulfilled!
- 5. VISION MISSION GOAL ○Revolutionise Home Kitchen by providing healthy & affordable home food to every working Middle & Upper Middle household ○Empowering Women => Less Time in Kitchen ○Provide Entrepreneurship & ownership opportunity to set-up Cloud Kitchen under YOLO Standards ○“Home Cooking Skills” Training ○Home Cooking – Transition from unpaid skills to paid profession
- 6. “ ○A noble initiative towards Indian women’s liberation from Kitchen ○A HomeMaker to the Nation ○We contribute in building an equal society, YOLO empowering women ○“YOLO – It’s not just kitchen, It’s a revolution”
- 8. Big concept•Target – City Apartments & Tier-2 Indian cities •Set Up Kitchen by Invite or Link unorganised Home Kitchens to the App •Anyone can start a low asset, low investment Home kitchen with a small capital •Delivery On Demand by mobile Fleet on Street on delivery commission •YOLO will also deliver non-listed kitchen food items & daily essentials on demand at door step 8
- 10. Project Cost: ○ Average Per person household spend on staple food : Rs. 150 Daily – Rs 4500 Monthly – Rs. 18000 [Family of 4 members] ○Each Kitchen Catering at least 20 Families Daily or 80 orders/day ○ASP: Rs. 150 x 80 = Rs. 12000/day: Rs. 3.6 Lacs/Month ○Kitchen Establishment Cost: Rs. 1.5 Lacs ○ROI: Less than a month ○First Phase: 20 Kitchens [10 Owned; 10 Outsourced] ○Cities: P1-Hyd, P2-Bangalore, P3-Mumbai, P4-Gurgaon:Scale-up 100 Cld Ktchns ○Monthly Revenue from Sales: 70 to 80 Lacs per month @ 30% MOS [20Kitchens] ○Manpower Cost: Rs. 30k per kitchen per month; Rs. 6 Lacs/Month ○Android App Cost: Rs. 4-5 Lacs ○10 Kitchen: Rs. 15 Lacs ○Admin, Staff & Handling: Rs. 5 Lacs/Month ○Promotions: Rs. 4 Lacs ○TOTAL INITIAL INVESTMENT: Rs. 35 lacs [P1]