3. INTRODUCTION :
1.Buyer Decision Processes:
Buyer Decision Processes are the decision making
processes undertaken by consumers in regard to a
potential market transaction before, during, and after the
purchase of a product or service.
BEFORE
DURING
AFTER
5. 1.NEED RECOGNITION & PROBLEM AWARENESS
-This is in general the first stage in which the consumer
recognizes that what essentially is the problem or need
and hence accordingly a consumer can identify the product
or kind of product which would be required by the
consumer.
MR.BEAN
6. 2.INFORMATION SEARCH
-In information search, the consumer searches about
the product which would satisfy the need which has
been recognized by the consumer in the stage previous
to this one.
-Price
-Average
-Company
-Maintenance
-Color
Searching Information
8. 4.PURCHASE
After Purchase a car – Mr. Bean going to office
After the consumer has evaluated all the options
and buy any product.(full fill the requirement)
9. 5.POST PURCHASE BEHAVIOR
-After the purchase the consumer might just go through
post purchase dissonance in which the consumer feels
that buying the other product would be better. But a
company should really take care of it, taking care of
post purchase dissonance doesn't only spread good
words for the product but also increases the chance of
frequent repurchase.
-Satisfied or Not
-Demand full fill
10. IF DISSATISFIED :
Alternative actions :
-Do nothing
-Avoid seller/brand in the future
-Seek redress of problem from
seller
-Complain to outside agency
