1. BUSINESS STRATEGY
Anand (Captain)
Praneeth
Krishna Kumar
Rajan SP

2. What key factors determine the success of
bottled water producers?

3. Factors…
 Essential for life
 Low quality of Municipal water
 Increase in sales
 Product variations with flavoring, vitamins,
carbohydrates.

4. To be continued…
Growing popularity of Bottled Water
People are more health conscious
Awareness of hygiene
Beauty conscious

5. To be continued…
Meeting standards of FDA and EPA
Increase in consumption
Change in Life styles

6. To be continued…
Increase in Fast food culture
Innovation in Product Variation
More Profit margin business

7. What recommendations would you make to
Coca-Cola to improve its competitiveness in
the global bottled water industry? to PepsiCo?
to Nestlé?

8. Problems..
Less Brand Loyalty
Availability
Price Competitive market
Third party distributors

9. Availability
Competitive Pricing
Allowing third party distributors
Increase the promotion

10. Attract Brand loyal customers
Standardization
Attractive packaging
Renovate to create edge

11.  Increase Brand image
 Increase in publicity
 Availability
 Price to gain market first
 Differentiate product to create Market Presence