1. Entrust Datacard
Internship 2014
SuppliesSectionRedesign:PreandPostLaunch
Rachel Nelson
Manager: Andrew DePompolo

2. Pre-launch:
Textheavy,unintuitivenavigation,technicallanguage,and
outdatedimages

14. Datacard.com Analytics
Total Page Views
15,943
Bounce Rate
73.63%
Exit Rate
57.05%
• Bounce Rate: percentage of single-page visits; user left site from page
without interacting with it
• Exit Rate: indicates how often user exit from that page after viewing it

15. Post-launch:
Intuitivenavigation,lesstext/moreimages,interactivetools,
andutilizationofSEO

28. Datacard.com Analytics
Prior to Launch Post Launch
Average Time on Page
0:46 minutes
Bounce Rate
78.72%
Exit Rate
68.42%
Average Time on Page
1:57 minutes
Bounce Rate
66.10%
Exit Rate
39.83%