Improving Social Media For A Medical Spa

1. Improving Social Media Marketing
Medical Spa

2. Overview
• how social media can
improve marketing overall
• the benefits and risks of
social media
• how social media is growing
in the aesthetic industry and
why it is important to utilize
it

3. The opportunity:
FREE MARKETING

4. • Only using Facebook
& Instagram every
other day
• Facebook & Instagram is
our key audience, but we
need to post content
everyday
• Posting content of
mainly the product we
carry and not enough
of services
• Posting short videos of
services and photos of
services
• Spending a lot of
money on marketing
companies
• Utilizing more of staff
and their social media
skills
• When videos are used
they are too long
• Taking shorter video
clips and having a
longer written
description of them
• Not knowing
competition
• Keeping updated on
surrounding
competition and watch
what other people are
doing
Current Situation
&
How We Can Improve
Current Sitution VS How To Improve It

5. Key Success Factors

6. Strategic Option

7. Benefits & Risks

8. Benefits

9. Risks

10. Final Recomendation

11. References
Lovering, C. (2018). Negative Effects of Social Media on Business. [online]
Smallbusiness.chron.com. Available at:
http://smallbusiness.chron.com/negative-effects-social-media-business-
25682.html [Accessed 22 Apr. 2018].
Mihalik, A. (2018). Social Media Doesn’t Matter in the Rental Industry | Point of
Rental Software | Rental & Inventory Management Software. [online] Point of
Rental Software | Rental & Inventory Management Software. Available at:
https://www.point-of-rental.com/blog/social-media-doesnt-matter-in-the-
rental-industry/ [Accessed 22 Apr. 2018].
Redsicker, P. (2018). [online] Available at:
http://dermatologytimes.modernmedicine.com/dermatology-
times/content/tags/aesthetic-medicine/6-social-media-marketing-success-
tips-aesthetic-pr [Accessed 22 Apr. 2018].
Rudavski, S. (2018). Why millennials are flocking to Botox. [online] Indianapolis
Star. Available at: https://www.indystar.com/story/life/2017/03/31/why-
millennials-flocking-botox/99133560/ [Accessed 22 Apr. 2018].
Wheeler, K. (2018). 7 Social Media Statistics You Need to Know. [online]
Mainstreethost. Available at: https://www.mainstreethost.com/blog/7-
random-yet-indispensable-social-media-statistics/ [Accessed 22 Apr. 2018].