1. Composition I: ENG 160 / Business FIG
Essay #3
Formal Business Proposal
(Linked to Essay #4 Project--Commercial)*
Length: Word count will vary, but your formal proposal should contain all the parts listed on pp.
37-45 in our textbook and be very similar in length. These parts of a formal proposal include:
 Cover/Title Page
 Letter/Memo of Transmittal
 Table of Contents
 List of Illustrations (optional; but you should include some illustrations)
 Executive Summary
 Introduction
 Discussion Sections
 Conclusion
 Appendices (optional)
 In-text citations and a works cited page indicating where you have found outside sources
such as statistics, graphs, etc.
Place your formal proposal in a binder. Save all pages in ONE FILE and upload to
Blackboard where indicated.
Chose one of the following scenarios:
1. Option One/ Scenario One: Starting a Small Business in a Town/Neighborhood that Lacks a Particular
Service or Product
Apply for a NY State small business loan or grant (or to another group that offers small business grants) to
start a new business in __________ (choose a location carefully). Make the case that your service or
product is needed in the region.
 The Town of New Paltz
 Your neighborhood or small town (narrow down beyond categories such as “New York City” or
“Long Island”
* Essay #4 Project will be a commercial to advertise your product, service, or proposed change.
Note: Be sure to address your proposal to a specific (real) person or group. Do
some research about to whom you would address the proposal and include
name(s) and an actual address.