1. The product is the car. They are advertising a family off road car.
That it is for the whole family and it is capable to go off road. The
message is that it is for the whole family because there is a duck.
Adults. Yes. I think it is a bit humorous because of the duck but it is
mostly informative. I think it is a good advert and I do think it
would work because it is a lot different to all the other car adverts.