Research Panel Asia Company Outlook 2010 Jun

Company Outlook
2010.Jun
All Right reserved Research Panel Asia Inc. 2010

Company Profile

Research Panel Asia Inc.

We started our history back in 2003 when our parent
company, EC Navi Company, started its online panel Seoul Tokyo
business in Japan. We conduct 4,000 projects and deliver
more than 15,000 surveys a year in Japan. Our goal is to Shanghai
be a one-stop high quality panel supplier for the entire
Asian region.
Manilla
Research Panel Asia Inc.

Established: October 1st, 2009
President: Shogo Nakazato
Capital: JPY200,000,000
Shareholders: 100% owned by EC Navi Company

Offices:

Tokyo Headquarter
8F First Place Bldg., Shinsen-cho 8-16, Shibuya, Tokyo, Japan 150-0045
TEL: +81-3-5459-1230 / FAX: +81-3-5459-1296

Seoul Office - Research Panel Korea Inc.
2021, Le Meilleur Jongno Town, Jongno 1-ga, Jongno-gu, Seoul, Korea

Shanghai Office - EC Navi China Inc.
19floor, No.895 Yan'an xi Road, Shanghai, China

Phillipines Global Operation Center (open soon)
Manila, Philippines


Group Profile

EC Navi Group

Research Panel Asia, is a 100% subsidiary of EC Navi, a top online service provider in Japan.

Since its establishment in Y1999, Group has been aggressively
expanding its business field and now offers online point reward
program, search syndication service, mobile service and online
research service with offices in Tokyo and Shanghai.

Y2002
Dec - 3rd place at the WEB OF THE YEAR 2002, Prize & Beneficial Services Div
Y2003
Dec - 2nd place at the WEB OF THE YEAR 2003, Prize & Beneficial Services Div
Y2004
Sep - Grand Prix from the Japan Point Program Awards
Y2005
Aug - Red Herring Asia 100 Finalist
Y2007
May - Shinsuke Usami, CEO, awarded a Economic Rising Stars in East Asia


Organization

Organization structure

Our team is growing across Asian countries. All young, but highly talented and positive staffs to
support your business demands and provide real Asian insights.

Shogo Nakazato / CEO

Directors;
Shinsuke Usami
Toshiki Sano

Global Global Product Panel
China team Korea team
Sales Operations Development Development
(EC Navi China) (Research Panel Korea)
Team Team Team Team

Philippines
Operation
Center * Teams highlighted are located in outside Japan.


Our Vision

Vision – “Empower People, Empower Asia”

We started our online panel business back in 2003 when our parent company launched a
project internally. Now, we conduct more than 4,000 Japan projects in a year in our group.

In 2009, we began evaluating the oversea's research market, and sent a mission to many Asian
countries to find what's going on there.

What we saw there was the Asia not merely as a manufacturing place with a cheap labor cost,
but as a proud member of the global society and the global market overcoming a long history of
conflicts and confusions this area had to go through on its own effort after a many years of
disastrous cultural and economical destruction continued until the World War II. This is being
realized by the political stability, continued effort to build the social infrastructure and education
systems, on the basis of a mixture of modern life style and its original cultures & traditions.

Nowadays, we can see a lot of young people who challenges to build a bright future of their
countries with a big hope same as we Japanese have been so with the helps from the global
society and the asian people in the past years. Our company thinks it is now our time to provide
our knowledge back to this area, and embrace the growth together.

As a regional online panel company, we first challenge to supply online Asian panels of the
highest quality in the world by taking advantage of our past know-hows experienced through
building & maintaining our huge 1.5 million Japan panel.

Second, as a company engaged in the web industry, we will try to launch various online
interactive services so that we can offer a deep look of the area to our clients on the basis of our
We are passionate and hard working
own experiences from communicating with the web generations who will lead this area soon. because of this vision.
We believe this approach will strengthen our research services in a unique way.
We are all trying to provide the best panel
We are looking forward to working with you. Our hope is to provide a little support the success
of your business, along with the growth of Asia.
service to support client’s better
understanding and for a better decision to
"Empower People, Empower Asia" this one the most exciting and energetic
Shogo Nakazato, October 1st, 2009 region in the world.


Services

Data Collection

You can rely on our high-quality online panels available through 11 countries across APAC region with Japan, China and South
Korea from our proprietary panels and others from our trusted partners. Our services covers not only data collection, but also
translation, programming, fieldwork and tabulation, depending on your request. As a data collection company dedicated for
Asian region, it is also possible to propose or suggest the best applicable measure to make a survey according to the its
requirements based on our knowledge and insights of each target country, demographics.

COMPANY provides products/services on Confirmit,
the world's leading software for Market Research (MR)
and Enterprise Feedback Management (EFM).

Pre-Recruiting

We have many experiences of doing pre-recruiting to an offline qualitative research or CLT/HUT based on the result of our
online survey. By doing this, you can recruit the target precisely based on the actual responses from panels. Since our online
panel is one of the largest and the most active in the region, accessing to rare online samples is relatively easy.
* Permission shall be requested and collected by client’s responsibility. We do not provide a service to inform our panels of details including
date, time, location or other details about customer’s project after pre-recruiting.

Incidence Rate Check

It is always difficult to estimate an right IR for Asian countries and this may cause of an opportunity loss by selling the project at
a wrong price, or, in the worst case, a fatal result when doing survey. In case it is needed, Research Panel Asia can deliver a
quick IR check service on demand.

* There are some restrictions using this service. Please contact our sales staff for details.


Our Strategy

One-Stop Regional Online Data Collection

Our strategy is simple and basic.

Build proprietary online panels in every Asian country.
Keep it the most active in the region with local teams who knows local web services.
Provide the best operational efficiency through system and systematic approach.
Focus on Asia, and always challenge new technologies.

Why data collection?
Our origin is a web service provider.
Because of this origin, we think our core value as our experience of
interacting with online users in Asia and web system development.
The best online data collection service
When it comes to the research, the world is changing and the online is the
area we can ask, listen and interact with the market directly and in real-
time. There is no reason for Asia to walk another way. The best multi-country operation system
Therefore, we think collecting data through online would be one of the top
issue of the market and our end clients as a long trend, and it is the field
The best online panel
where we can take advantage of our past experience.

There are only a few reliable multi-national panel suppliers in the region
The best online experience
especially to the global market. We believe our 7-year experiences in
Japan can satisfy global demands.


Product at a glance

Our Proprietary Online Panels

Each panels are operated by local teams who know the local users and local web markets.

JAPAN 1,390,000 panels 452,000 respondents 600,000 by E/2010

CHINA 255,000 panels 169,000 respondents 300,000 by E/2010

KOREA 55,000 panels 51,000 respondents 100,000 by E/2010

* Respondents – those who participated in surveys in the last 6 months

Top ranking active panel in Asia -
Our concern is always, “How many active respondents we can expect?” when it comes to the panel operation.
Almost 40% of our panels have joined to our surveys as a result, which is remarkable.


Key factors

Panels and Operations

The world largest Japan panel.
Research Panel Asia owns one of the largest 1.4mil Japanese panel with 450,000 respondents in the last 6 months. This
enables us to conduct various types of online surveys without using 3rd party panels even in the case many samples are
required.

Specialty Panels with more than 200 categories
More than 200 types of specialty panels we have in each country to meet the difficult target requirements in a timely manner at
a low cost. Detail profile designs of those specialty panels are checked & localized to precisely target the requested sample.

24/7 Operation Center
Time gap between US/EU and Asia is always a big concern for research companies. Now, with our Philippines Global Operation
Center to be launched soon in the summer of Y2010, you can expect a timely response to bids and/or operational requirements
and relieve the customer’s stress arise in the past. Center will run for 24hours and 7days a week.

Providing the local insight as an Asian panel provider
Asia is a mixture of independent cultures, lifestyle and languages. Our policy is to build panels with our local offices or partners
who know the online users and market well, instead of just copying or translating a standard panel to each country from Tokyo.
This means we can provide a local insight based on our partner’s actual experience through interaction with their online users.


Specialty Panels
Examples

Decision Makers Cars Alcohol, cigarette
・maker ・amount of drinking at home
・employment status
・types of car ・amount of drinking out of home
・company size
・type of body ・number of smoking cigarettes
・job function
・owner of the car ・Brand Usage
・level of concern to IT
・driver of the car ・beverage cosumption
・public/private held of company
・selector when purchasing ・beverage brand
・listed market of the company
・year, month of purchasing ・alcohol type
・new car/ used car ・beer brand consumed
・hardware on board ・place of alcohol purchase
・maker of tires ・monthly spending for alcohol
・buying motivation for a car

Healthcare Beauty Assets
- symptoms experiencing - Skin type of face, body, hand ・ type of assets owned
- current ailment - type of real estate owned
- past ailment - usage of sunscreen - type of insurance contracted
- taking prescription medicine - SPF amount of the sunscreen used - type of loan made
- taking OTC drugs - total amount of financial assets
- usage of tanning related products - total amount of real estate
- perfume brand usage - investment management
- bank
- beauty salon experience and type - credit card
- information source of financial
products/services

*These are a part of our specialty panels. Please see our Panel Book for details.


Panel Quality Control 1 ～ 2
About Qualified Panel
1.Recruitment 2.Registration 3.Fieldwork 4.Retention

Data quality and reliability is always an issue, and we manage our panels mainly through 4 panel management processes from our
experience of operating online services and panel services for almost 10 years.
These standards are strictly applied and panelists does not meet our requirements will be terminated from our panel database.
Also, the standards and rules are always reviewed and improved considering local incidents, and shared among our offices
throughout the region.

Recruitment Recruit from multiple sources
Point 1
Search engines Portals
In Japan, China and Korea, we do online recruiting from multiple sources including
portals, blogs, communities, and search engines to avoid bias of a specific site. Blogs Local SNS

Japan and Korea panels are very close to the census of each country, while Chinese panel is more like an online census.

Registration System and regulatory analog check to prevent account duplication
Point 2
System block Analog check
Based on our 7-year experience in Japan, we implement systematic checking
process to the registration process which includes both standard and localized Mail Address User profile
methods to block account duplicators. Also, we do analog check to new panelists
through our local operation teams. IP Address Password

From our experience, instead of heavily depend on the system approach, we put higher priority on the analog check.


Panel Quality Control 3 ～ 4

1.Recruitment 2.Registration 3.Fieldwork 4.Retention

Fieldwork Regulatory quality test and other methodologies
Point 3

We do regulatory quality test survey on each panel at least once in 3 months. There are two purposes to conduct this test - 1) to
exclude fraud users like straightliners, speeders from surveys. 2) to grasp the trend or bias of our panels.
This is a complicated process and we have global product development team doing this under a certain budget.

Example of our fraud check standard during trap survey > a. Straight liner, Z-pattern b. speeder c. free answer check

Retention Good retention effort for high-response rate and good panel loyalty
Point 4

Panel size is not a matter. Active panelist willing to participate in survey is the matter.
From our experience, carefully designed loyalty program for panelists will enhance the panel productivity and reliability, without
sacrificing the research quality and representative.

Our panel operation teams in each country are always trying to retain and entertain panelists through some light surveys, user
campaigns or donations to national disasters. These activities generate the user’s loyalty and willingness to take a survey with
a good level of seriousness.

Response rate of our panel is 25-40% in average which is remarkably high among other panels in the region.


Basic Information/Panel Characteristics – China

Age
Point 1
Optimistic generations
after the Great Cultural
Revolution
Conservative seniors
before the Revolution

Area
Point 2

Our panel covers panels of
every regions with high
incidents in Tier-1 cities
including Beijing, Shanghai
and Guangzhou where
online population is pretty
Urban/Rural high. Generally, we need
Online to take care if the survey’s
Census
Census target is seniors and/or
Urban 42.9% 71.7% residents outside big Tier-1
Tips for Online Survey cities.
Rural 57.1% 28.4%
Point 3

1. We highly recommend the LOI to be within 20min.
2. Chinese panelists sometimes try to pretend they have/know everything if being asked whether or not they know or they have. It is
desirable to use LA or put a filtering flow like MA > SA/LA instead of simply using MA according to the purpose of a question.
3. It is ideal to put some supplemental remarks or put detailed descriptions if you desire a better answer to the qualitative questions
about ideas or concepts.


Basic Information/Panel Characteristics – Japan

Age
Point 2

Lost Generation

Baby Boomer

Area
Point 2
We cover all the regions
with good balance. Online
penetration rate in Japan
is quite high regardless of
the region or city, it is
relatively easy to collect
samples in the suburb
area along with its
representative. In the
meantime, young
generation outside cities
are decreasing so careful
targeting is necessary.
Tips for online study
Point 3

1. We highly recommend the LOI to be within 20min as Japanese panelists are reluctant to join a long survey.
2. Matrix survey gives panelists heavy stress and might cause a biased result. We recommend SA and/or MA, instead.
3. It is said Japanese tend to respond with many for free answers.


Basic Information/Panel Characteristics – Japan

Age
Point 2

Pretty much the same as
online population with
good coverage from
teen to 30s

Area
Point 2
About 50% of Koreans
are residents of
Metropolitan Seoul
including Gyeonggi-Do
and all the trends are
coming from this big
capital.

Household Income
Point 3

Our panel has a good
balance from low-middle
income to high income
people.
Tips for online study
Point 4

1. Like Chinese, Korean panelists sometimes pretend to show themselves big. It is better to use LA rather than MA if possible.
2. Usually, they provide as many as possible to free answer.


Our Plan

Expand our reach to the south

While trying to increase our existing panels in Japan, China and
South Korea, we are seeing a lot of opportunities in the South
Eastern Asian countries where online population is rapidly
Vietnam Philippines
increasing under a political stability and consequential economical Thailand
growth. Malaysia
Indonesia

Trend data tool

There are still very limited information available in the market
regarding the Asian countries and thus limit the business
opportunities from the world to Asia. We are going to provide a
trend data service soon as a breakthrough to this situation.

Community product

As a part of panel development and retention effort, we are
planning to launch community type of services where user can
gather and interact with others. This will be started simply as a
user service at the beginning, but we see this can be a bridge to
the Asian social research.


■ Research Panel Asia Inc. ■
President Shogo Nakazato
Location First Place Bldg 8F,
8-16 Shinsen-cho Shibuyaku.
Tokyo Japan
Phone +81 3 5459 1230
HP http://www.researchpanelasia.com


Research Panel Asia Company Outlook 2010 Jun

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