Nowlab introduction 2012

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Nowlab introduction 2012

  1. 1. IntroductionLike never beforenowlab Korea | December 2012
  2. 2. WHO  WE  ARE isobar  is  the  global  home  for  the  world’s    finest  digital  pioneers
  3. 3. Aegis mediaOur service } } } } } START FROM A BRINGING PEOPLE & REDEFINING DIGITALl PERFORMANCE PIONEERING DIFFERENT PLACE BRANDS TOGETHER MEDIA ON A GLOBAL SCALE OUT OF HOME Global Global Creative communication communication Performance Global & planning&media planning&media marketing outdoor specialist content buying buyingnowlab Korea | December 2012
  4. 4. Isobar koreaHistory Company name change -Agency of The Year 2010 North Asia Digital -Agency of the Year Korea Digital Media Web Awards -Awards 2010 Korea Sector Asia Pacific Awards Excellence Aegis Media Group 2000 2010 GOLD Awards 2001 2007 2009 2010 2011 2012 Korea established Company name change Korea Digital Media Agency of The Year 2011 – web connection. Awards 2009 North Asia Digital Agency Shareholder China. of the Yearnowlab Korea | December 2012
  5. 5. Isobar koreaOrganization SunYoung Lee Isobar Korea CEO Aegis Media Joen Cho Jaesang Han Global Consultant & Research Pool Management Planning Div. GM Business Director Integrated Business Manager Sean Lee JeeYun Kim Changhee Lee Sanghan Lee Account Director Account Director Account Director Account Director Strategy & Planning Div. iProspect Div. eBiz Team MKT Team Screen UI Team SH Park / manager Jinyoung Son / Sr. AM Jaeho Kim / Account Director Yoonmin Kim / Sr. AM Resource & Project Ma Resource & Project Management Resource & Project Management Resource & Project Management nagement Product Div. User eXperience Team IML (Interactive Media Lab) Team Information Technology Team Jonghoon Won / Sr. Manager Seokju Hwang / Sr. Manager Hyungzoon Kim / Sr. Manager Resource & Project Management Resource & Project Management Resource & Project Managementnowlab Korea | December 2012
  6. 6. Isobar koreaIntroduction 16  years Isobar Korea, founded in 1995, after 16 years of industry leading e-Business corporations. Since the establishment, we worldwide of approximately 2,000 companies and government agencies, and Web site design and development for non-profit organizations, and direct them maintain maintenance to be known all over the world, and marketing activities have been. 77  staff Isobar Korea, "strategic planning", "marketing", "UI expert group", "user experience", is specialized in the field of "IT" 77 people in South Korea, with global have a variety of experience and knowledge of approximately 2,500 consists of experts. 46  office Isobar 2,500 employees in 31 countries worldwide, and build a strong network, and through them, all the work (web development, experience design, online marketing, mobile, search, convergence, strategy, etc.) associated with the digital solution working. August 2, 2007, Aegis Group plc, headquartered in London, media communications and market research professional to the argument that the child soba Korea announcednowlab Korea | December 2012
  7. 7. Isobar koreaNowlab nowlab  is  .. …An ideation studio, knowledge hub for staff, alliance focal point CONSORTIUM FOR DIGITAL INNOVATIONnowlab Korea | December 2012
  8. 8. Isobar koreaNowlab APAC Shanghai Korea Regional CRM Regional UX Regional social Business director Regional Research Interactive led led led manager manager JaeSang  Han Nicole Wingate InHwan Choi Seokju Hwang Account lead SH(Shang Hai) nowlab Case Studies Project lead Global & Local /Translations 3rd party partners Digital Research News/Press Creative council USA – MIT Case Partnershipnowlab Korea | December 2012
  9. 9. Isobar koreaNowlabPrism  Solution NEW DIGITAL TECHNOLOGIES DIGITAL  OUT  OF  HOME New Digital Technologies NEAR  FILED  COMMUNICATION   N-­‐SCREEN VARIOUS DIGITAL SOCAIL  APPS,  BRAND  APPS FACEBOOK,  YOUTUBE,  SOCAIL  ADS BOLGPOST&COMMENTS,    FANPAGES SOCIAL WEBSITE,  MOBILE  SITES/  APPS     ONLINE,  ADVERTISING,  SEM,  SEO VIRAL,  USER  GENERATED,  CONTENTnowlab Korea | December 2012
  10. 10. Isobar koreaNowlabPrism  Solution There are connecting various digital media and social. We can help join the dots across convergence media!nowlab Korea | December 2012
  11. 11. Isobar koreaNowlabPrism  Solution PRISM converged media solution Media facade Projector Multi-vision Service Touch-vision content CRM Interactive wall E-commerce social Transparency Media Stand Switchable Glass Media touch table Product multi-platform Mobile tech carbon FP APP DOOH NFC cross-media 3D MESH Service + Product = Media facade, Interactive wall, Mobile tech, 3D MESH..and more! The  focus  of  nowlab  is  to  discover  ways  to  meaningfully  connect  Brands  and  people  through   hybrid   C onverged   M edia   S olutions   s imultaneously   a chieving   m ultiple   b usiness   g oals.nowlab Korea | December 2012
  12. 12. Media Facade 3D ProjectorThe 3D projector provide high quality digital media contentson large size wall. Customizing availablePossible Location Showroom, Cinema, Shopping mallContents Option 3D mapping content Multi-touch based interactive content User participation content Motion controlled content SNS, Mobile integrated content AD nowlab Korea | December 2012
  13. 13. Media Facade 3D ProjectorH/W ContentSolution Option 5~12m camera Projector 3m User Multi Motion Participant Touch Controlled Contents Display area AD SNS 3D Mapping * The width size depends on of projector 5~12m
  14. 14. Media Facade Multi VisionThe HD Multi vision provide high quality digital mediacontents on large size wall. Customizing availablePossible Location Showroom, Cinema, Shopping mallContents Option User participation content Motion controlled content SNS, Mobile integrated content AD nowlab Korea | December 2012
  15. 15. Media Facade Multi VisionH/W ContentSolution Option * camera User AD * Participant Contents SNS Motion Display area Controlled * The wall size depends on # of display & size of display * Transparency display available
  16. 16. Interactive Display Touch VisionThe Touch vision provide high quality digital mediacontents on large size wall. Customizing availablePossible Location Showroom, Cinema, Shopping mallContents Option Multi-touch based interactive content User participation content Motion controlled content SNS, Mobile integrated content AD nowlab Korea | December 2012
  17. 17. Interactive Display Touch VisionH/W ContentSolution Option 4m Camera Display area 0.68m User Multi Motion Participant Touch Controlled Contents AD SNS * The wall size depends on # of display & size of display * Transparency display available
  18. 18. Interactive Display Transparency Media BoxThe Transparency media box high quality digital mediacontents on large size wall. Customizing availableInterior design & showcase, Showroom product displayPossible Location Showroom, Cinema, Shopping mall, GalleryContents Option 3D mapping content Multi-touch based interactive content User participation content Motion controlled content SNS, Mobile integrated content AD nowlab Korea | December 2012
  19. 19. Interactive Display Transparency Media BoxH/W ContentSolution Option Camera Transparency media box Transparency display Display Size 7”, 10”, 26”, 46”, 47”, 55”, 65”, 70” User Multi Motion Participant Touch Controlled AD SNS 3D * The Transparency Media box size depends on the size of transparency display. Mapping
  20. 20. Interactive Display Mirror GlassThe Mirror Glass provides new level of consumerengagement.Possible Location Retail store, showroom, outside wallContents Option Multi-touch based interactive content User participation content Motion controlled content SNS, Mobile integrated content AD nowlab Korea | December 2012
  21. 21. Interactive Display Mirror GlassH/W ContentSolution Option -Front View- Camera User Multi Motion Participant Touch Controlled AD SNS Mirror glass *Size vary
  22. 22. Interactive Display Touch TableThe Media Touch Table provides new level of presentingthe product to the customers.Possible Location Retail store, ShowroomContents Option Multi-touch based interactive content User participation content SNS, Mobile integrated content AD N-screen content nowlab Korea | December 2012
  23. 23. Interactive Display Touch TableH/W 46”~55” ContentSolution Option Projector User Multi Participant Touch Media wall Full HD camera AD SNS N-Screen Media touch table
  24. 24. Mobile TechMobile Tech provides contactless transitions, dataexchange, and simplified setup of more complexcommunication.Possible Location Retail store, showroom, outside wallContents Option Multi-touch based interactive content User participation content Contactless payment SNS, Mobile integrated content AD nowlab Korea | December 2012
  25. 25. Mobile TechH/W ContentSolution Option NFC NFC User Contactless Multi Participant Payment Touch Near Filed Communication e-Wallet Augmented Reality AD SNS Shopping Leisure Eat out Education Transport Hyper Market Retail Shop Mobile Shop nowlab Korea | December 2012
  26. 26. 3D Mesh3D Mesh screens provide the look of 3-D projectionswhile using traditional projection technology.Possible Location Showroom,Retail, Outside wallContents Option Multi-touch based interactive content User participation content Motion controlled content SNS, Mobile integrated content AD nowlab Korea | December 2012
  27. 27. 3D MeshH/W ContentSolution Option * Projector User Multi Motion * Participant Touch Controlled Store show window AD SNS 3D Mesh screen Content * Size vary
  28. 28. Isobar koreaNowlabPrism  Solution  Overview SNS Sharing Report Direct Media Display Controller Promotion Unit Contents Box Management System Sample. Demo Video Play Contents Uploading Coupon. Interactive Demo Contents Distribution Event Event Tracking Event Report Future Contents Expression Creationnowlab Korea | December 2012
  29. 29. Thank you!Any Question?nowlab Korea | December 2012

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