4. www.bluelabs.comBlueLabs | Data, Analytics, Technology.
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Opportunities to Apply Digital Nudges
to Build Intuitive and Engaging Patient
Journeys
5. PCP Appointment
Opportunities for Nudging in Patient Journey (all pre treatment)
BlueLabs | Data, Analytics, Technology. www.bluelabs.com @blue_labs
ImagingSpecialist Visit
Labs
Specialist Consult
Surgury Consult
PCP Followup
6. iPhone released in 2007
$399
$80/month after fees
2 year contract
Good credit required.
Mobile broadband is now accessible
Android phone from MetroPCS today.
$59
$30/month.
No contract.
BlueLabs | Data, Analytics, Technology. www.bluelabs.com @blue_labs
7. www.bluelabs.comBlueLabs | Data, Analytics, Technology.
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By 2020, 41 million
Americans will be mobile
only internet users.
8. Confidential and Proprietary
Lower Income Populations Increasingly Live in Suburban Areas
7.4
8.3
9.6
10.4
13.5
6.4
7.1
8.4
10
16.5
0
2
4
6
8
10
12
14
16
18
1970 1980 1990 2000 2012
MILLIONS
YEAR
POOR POPULATION IN CITIES AND SUBURBS, 95 LARGE
METRO AREAS, 1970 TO 2012
Cities Suburbs
BlueLabs | Data, Analytics, Technology. www.bluelabs.com @blue_labs
12. Confidential and Proprietary
Least Accessible Most Accessible
Mobile Web Desktop Web In-Person Locations
In-Person LocationsDesktop Web Mobile Web
2007
2020
Services Must Offer Digital Access
BlueLabs | Data, Analytics, Technology. www.bluelabs.com @blue_labs
13. Awareness: There’s a need to establish new patterns of behavior that inform people of digital
options.
Multiple Sessions: Processes are completed over multiple session.
Feedback Loops: Over time, platforms must adapt to the populations that use them.
Continuous Engagement: To make the best use of a platform, users may return more frequently
than they do for in-person services.
Fundamental Distinctions of Digital Nudges
BlueLabs | Data, Analytics, Technology. www.bluelabs.com @blue_labs
14. Create Your
Account
Messages should be relevant to a user’s particular point in a process, and
should have a clear next step.
Submit
Application
Choose Plan Pay Premium
Pathways
to Care
Drive Completion with Relevant Messages
BlueLabs | Data, Analytics, Technology. www.bluelabs.com @blue_labs
15. Vs.
Vs.
Vs.
Experiments create a Positive Feedback Loop
Winner
Winner
Winner
Final
Winner
Round 1
Round 2
Round 3
BlueLabs | Data, Analytics, Technology. www.bluelabs.com @blue_labs
17. Without scores
Random selection Receives Live
Phone Call
Most likely
to exit
Least likely
to exit
With scores
Top exit targets
Predictively Modeling for Additional Engagement
BlueLabs | Data, Analytics, Technology. www.bluelabs.com @blue_labs
18. Example Inputs for Modeling
BlueLabs | Data, Analytics, Technology. www.bluelabs.com @blue_labs
Past Behavior: ex. How many appointments has the consumer previously missed? Does the
person frequently visit multiple providers?
Clickstream: Did the user log in to a web portal, look at a few available appointment times,
and leave before scheduling an appointment? Time since last login,
Social Determinants: Does the consumer live in a low income transit inaccessible
neighborhood?
Situational: Does an appointment coincide with a federal holiday? Drive time to nearest in-
person location.
Clinical: DRGs, Co-Morbidities, Scheduled Procedures, etc.
19. Processes and staffing
for analytics success
BlueLabs | Data, Analytics, Technology. www.bluelabs.com @blue_labs
24. • Analyst Access to Rich SQL Environment
• Large scale and less structured data processing
• Adhoc Statstistical Analysis and Modeling
• Near Realtime Model Scoring
• Data Syncing from many sources
• Streaming incoming data processing
High Level Technical Needs
BlueLabs | Data, Analytics, Technology. www.bluelabs.com @blue_labs
