For most Baby Boomers, retirement is no longer a “sit back while drinking lemonade and watching gameshows and taking naps” period of life. Rather, retirement is a Second Act (or a Third, Fourth or Umpteenth Act as it were).

1. THE FUTURE
OF ENTREPRENEURSHIP?
A R E B A B Y B O O M E R S
Here's a Look at Why a New Generation of Retirees Isn't
Actually Retiring
By R. Kirk Huntsman

2. BABY
BOOMERS
ARE TWICE
AS LIKELY AS
MILLENNIALS
TO START
THEIR OWN
BUSINESSES
...For most Baby Boomers, retirement is
no longer a “sit back while drinking
lemonade and watching gameshows and
taking naps” period of life. Rather,
retirement is a Second Act (or a Third,
Fourth or Umpteenth Act as it were).

3. SO,
WHY THE
UPWARD
TREND OF
BOOMER
BUSINESS?

4. LONGER
LIFESPANS
Average lifespans in developed countries
have increased from approximately 50
years to more than 75 years, writes
Shelly. While older age can seem like a
factor that works against you in the
traditional job market, it’s a plus in the
entrepreneurial world.
Customers and clients are always
looking to pay for expertise, experience,
and wisdom—all of which Baby Boomers
have in spades.
Not only do Boomer entrepreneurs have
the experience that comes with time on
their side, they also have the extensive
networks that come with have long
careers. The average client, at about 57
years old, has over 2,000 people in their
LinkedIn network. Those numbers can
translate into customers and/or
customer leads.

5. Boomers want to earn extra income
later in life. Which is understandable,
since the Pew Charitable Trusts study
revealed that the baby boomer
generation lost at least a 1/4 of their
median net worth during the recession.
FINANCIAL
NEED

6. THE
DESIRE TO
WORK ON
THEIR
OWN
TERMS
Boomers want to keep working into their 60s,
doing work they enjoy on a flexible schedule and
while they supplement their retirement
earnings.

7. THE PURSUIT
OF PASSION &
PURPOSE
What better time than your 50s, 60s and beyond to finally
answer this meaning-of-life questions like, “What drives me?”
and “What big idea have I always wanted to roll up my sleeves
and execute?” Age doesn’t disqualify you from the game of life
and making good on your longtime goals or your new dreams.
What better time to build an entrepreneurial enterprise around
your knowledge and lingering ambitions.
Who says you have to call it quits?

8. O N W A R D
R K I R K H U N T S M A N . N E T