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Metro Vancouver & Fraser Valley
March 2012
REW.ca Consumer Confidence Survey




                                    1
Introduction


     278 telephone interviews with Metro Vancouver & Fraser Valley adults, 18
      years and over;

     Margin of error: 5.9% at 95% confidence level in the most conservative
      case;

     Industry-standard, multi-stage random selection techniques employed;

     Municipal quotas ensure the population is represented according to its
      actual distribution;

     At tabulation stage, weighting adjustments bring basic characteristics of
      age, gender and region into their correct known proportions based on
      Statistics Canada population figures

     Interviewing conducted March 5th to 19th, 2012

                                                                                  2
Good Time to Buy a House/Condo in Next 3 Months



                            No
                           42%

                                                              Yes
                                                              46%




                                    Don't
                                    know
                                    13%

   Base: Total (n=278)
   Q.2a) Do you think it is a good time to buy a house or a condo in the next 3 months?
                                                                                          3
Good Time to Buy in Next 3 Months: Reasons

                                                                Good time to buy

                                                             Yes (129)   No (114)
                                                                %           %
      Prices are too high                                       5            49
      Interest rates are low                                    28           2
      Prices will go down/market correction/housing bubble      6            17
      It’s a buyer’s market/too many properties for sale        17           4
      Prices will continue to rise                              13           7
      Concerned about the economy                               1            15
      Housing prices have stabilized                            8            2
      Good time of year to sell                                 6            1
      Interest rates will go up                                 2            5
      Prices are low/reasonable                                 6             -
      Economy is improving                                      3             -
      HST/taxes concerns                                        1            1
      It’s a seller’s market                                     -           1
      Miscellaneous                                              -           1
      Nothing/no comment/none                                   21           12     4
Good Time to Sell a House/Condo in Next 3 Months




                            No
                           33%
                                                               Yes
                                                               56%




                               Don't
                               know
                               10%

   Base: Total (n=278)
   Q.1a) Do you think it is a good time to sell a house or a condo in the next 3 months?

                                                                                           5
Good Time to Sell in Next 3 Months: Reasons

                                                               Good time to sell
                                                             Yes (159)   No (88)
                                                                %          %
      Prices will go down/market correction/housing bubble      17          29
      Prices are high                                           18          13
      Good time of year to sell                                 14           3
      Interest rates are low                                    13           -
      It’s a seller’s market                                    12           1
      Concerned about the economy                               1           19
      Prices will continue to rise                              8            7
      Housing prices have stabilized                            7            5
      It’s a buyer’s market/too many properties for sale        1           13
      HST/taxes concerns                                         -           6
      Economy is improving                                      3            -
      Interest rates will go up                                 2            1
      Miscellaneous                                             5            4
      Nothing/no comment/none                                   20          12
                                                                                   6
Distribution of Interviews

                                                                    Total (278)
                                                                         %
       Home Tenure
         Rent                                                           22
         Own                                                            76
         Refused                                                        1
       Gender
         Male                                                           49
         Female                                                         51
       Age
         18 to 34                                                       29
         35 to 54                                                       40
         55 to 64                                                       14
         65 +                                                           17
         Refused                                                        <1
       Region
         Vancouver                                                      27
         North Shore                                                    8
         Burnaby/New Westminster                                        12
         Tri-cities/Maple Ridge/Pitt Meadows                            11
         Richmond/Tsawwassen/Ladner/South Delta                         10
         Surrey/White Rock/North Delta/Langley/East to Aldergrove       24
         Abbotsford/Chilliwack                                          10        7
Confidence Limits

      A reported finding of 50% would fall between 45.5% and 54.5%
       most of the time. Accuracy increases for findings above and below
       50%. The table below illustrates tolerance limits for various
       incidence levels at several subgroup sizes. This table applies to
       observed differences within one study.


                                    TOLERANCE LIMITS
                                ( range in percentage points)

                        n=500    n=400     n=300    n=250       n=200   n=100   n=50

            50%          4.4       4.9      5.7       6.2        6.9     9.8    13.9

            40 or 60%    4.3       4.8      5.5       6.1        6.8     9.6    13.6

            30 or 70%    4.0       4.5      5.2       5.7        6.4     9.0    12.7

            20 or 80%    3.5       3.9      4.5       5.0        5.5     7.8    11.1

            10 or 90%    2.6       2.9      3.4       3.7        4.2     5.9    8.3

            5 or 95%     1.9       2.1      2.5       2.7        3.0     4.3    6.0



       Exercise caution when interpreting data based on samples of less
        than 50. Such results must be treated as directional only.
                                                                                       8

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Good Time to Sell or Buy: REW.ca Survey March 2012

  • 1. Metro Vancouver & Fraser Valley March 2012 REW.ca Consumer Confidence Survey 1
  • 2. Introduction  278 telephone interviews with Metro Vancouver & Fraser Valley adults, 18 years and over;  Margin of error: 5.9% at 95% confidence level in the most conservative case;  Industry-standard, multi-stage random selection techniques employed;  Municipal quotas ensure the population is represented according to its actual distribution;  At tabulation stage, weighting adjustments bring basic characteristics of age, gender and region into their correct known proportions based on Statistics Canada population figures  Interviewing conducted March 5th to 19th, 2012 2
  • 3. Good Time to Buy a House/Condo in Next 3 Months No 42% Yes 46% Don't know 13% Base: Total (n=278) Q.2a) Do you think it is a good time to buy a house or a condo in the next 3 months? 3
  • 4. Good Time to Buy in Next 3 Months: Reasons Good time to buy Yes (129) No (114) % % Prices are too high 5 49 Interest rates are low 28 2 Prices will go down/market correction/housing bubble 6 17 It’s a buyer’s market/too many properties for sale 17 4 Prices will continue to rise 13 7 Concerned about the economy 1 15 Housing prices have stabilized 8 2 Good time of year to sell 6 1 Interest rates will go up 2 5 Prices are low/reasonable 6 - Economy is improving 3 - HST/taxes concerns 1 1 It’s a seller’s market - 1 Miscellaneous - 1 Nothing/no comment/none 21 12 4
  • 5. Good Time to Sell a House/Condo in Next 3 Months No 33% Yes 56% Don't know 10% Base: Total (n=278) Q.1a) Do you think it is a good time to sell a house or a condo in the next 3 months? 5
  • 6. Good Time to Sell in Next 3 Months: Reasons Good time to sell Yes (159) No (88) % % Prices will go down/market correction/housing bubble 17 29 Prices are high 18 13 Good time of year to sell 14 3 Interest rates are low 13 - It’s a seller’s market 12 1 Concerned about the economy 1 19 Prices will continue to rise 8 7 Housing prices have stabilized 7 5 It’s a buyer’s market/too many properties for sale 1 13 HST/taxes concerns - 6 Economy is improving 3 - Interest rates will go up 2 1 Miscellaneous 5 4 Nothing/no comment/none 20 12 6
  • 7. Distribution of Interviews Total (278) % Home Tenure Rent 22 Own 76 Refused 1 Gender Male 49 Female 51 Age 18 to 34 29 35 to 54 40 55 to 64 14 65 + 17 Refused <1 Region Vancouver 27 North Shore 8 Burnaby/New Westminster 12 Tri-cities/Maple Ridge/Pitt Meadows 11 Richmond/Tsawwassen/Ladner/South Delta 10 Surrey/White Rock/North Delta/Langley/East to Aldergrove 24 Abbotsford/Chilliwack 10 7
  • 8. Confidence Limits  A reported finding of 50% would fall between 45.5% and 54.5% most of the time. Accuracy increases for findings above and below 50%. The table below illustrates tolerance limits for various incidence levels at several subgroup sizes. This table applies to observed differences within one study. TOLERANCE LIMITS ( range in percentage points) n=500 n=400 n=300 n=250 n=200 n=100 n=50 50% 4.4 4.9 5.7 6.2 6.9 9.8 13.9 40 or 60% 4.3 4.8 5.5 6.1 6.8 9.6 13.6 30 or 70% 4.0 4.5 5.2 5.7 6.4 9.0 12.7 20 or 80% 3.5 3.9 4.5 5.0 5.5 7.8 11.1 10 or 90% 2.6 2.9 3.4 3.7 4.2 5.9 8.3 5 or 95% 1.9 2.1 2.5 2.7 3.0 4.3 6.0  Exercise caution when interpreting data based on samples of less than 50. Such results must be treated as directional only. 8