In this module you will learn
1. Step by step process in adding a list and contact to BombBomb
2. How to create you drip campaign
3. Understanding analytics - open and view rate
4. Tips for video content - how to keep viewers engaged
We are compiling nifty tips for BombBomb users; plugins and other cool tricks coming soon!
Visit: http://www.realestateleadsprospector.com/
Need help is setting up your bombbomb account? Contact us today!
Email: Les@RealEstateLeadsProspector.com
Direct line: 407 401 9225
3 efficient steps in video email marketing bomb bomb basic how to
1. 3 EFFICIENT STEPS IN VIDEO
EMAIL MARKETING
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BASIC BOMBBOMB HOW TO
2. Adding a Contact to your list
Creating Automations/Drip Campaigns
Reading Analytics - know how your emails are doing if your leads are
viewing your video
Analytics - tracking video view rate
BOMBBOMB - LIGHTWEIGHT EMAIL
MARKETING APPLICATION
In this module you will learn:
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3. Name the list > Click on create list > click the list name > on the List page click the
“Add” button to add your contacts
1: ADDING CONTACTS TO YOUR LIST
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4. ADDING CONTACTS TO YOUR LIST
3 choices
Add 1 person - prefered if you want to add 1 person to an existing list
Add Many People - for multiple email addresses/recipients
Upload a CSV - for an entire list saved in a .csv format.
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5. Do create a group of contact list by type, location, status
and even have one in general and also those contacts you
are no longer in relation with.
TIPS ON CREATING A CONTACT LIST
New Leads
Old Leads
Buyer Leads in + location
Seller Leads in + location
Nurture Leads - clients for follow up
All my contact list
Drop contact list
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6. Go to Automations > New Automation > click “New Automation”
2: EMAIL DRIP CAMPAIGN HOW TO
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7. It will open another page where you can add an email to the
campaign
Click “Add Email” button then choose the email you wish to add
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8. When email is added you can see the schedule to edit click on the
“edit”.
Once done with the schedule click on “Add Email”
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9. Click the drop down arrow next to the
“start” button to see your options.
CHANGE THE NAME OF YOUR CAMPAIGN
Other option definitions:
Manage list - lets you add an existing
list (given you have already saved
the list beforehand)
Completed Contacts - shows
statistics of your contact list if they
have received the email
Duplicate - to duplicate the campaign
Embed is to get the code to add to a
landing page
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10. ADD TO
AUTOMATION
1. If you want to send individual
emails to certain recipients choose
Individual Email Addresses and
manually input the emails
2. If you have an existing list
ready. Choose “An entire list” >
select your list > select when to
begin > and check the disclaimer
button > click button “Send list
through” to add your contact list to
the campaign
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Once done click on Start to begin
the campaign
11. You have named your automation/campaign properly
You have added the correct emails/videos to the
campaign
Your schedule is correct
You Contact List is saved in the correct campaign
CHECKLIST BEFORE YOU START
A CAMPAIGN:
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12. SUGGESTED TOPICS FOR DRIP
CAMPAIGNS:
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Welcome video email - for new clients
Welcome video email for New home owner
Catching up video email - follow through on welcome email.
Update on Homes available in the area
Neighborhood/Community video email
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3: ANALYTICS - TRACKING YOUR VIDEO
EMAILS
Track Button - easy to see analytics per email.
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Go to “Emails” tab > Choose the email you want to check > click
the drop down arrow next to edit > click on track
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Sent - emails delivered to your list
Opens - opened email over sent
Plays - statistics when the video is played over opened email
Clicks - when someone clicks on an external link which you have added to
your template.
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UNDERSTANDING THE ICONS
Clicking the
“Sent” icon
will show
overall
statistics
Clicking the
“Envelope/
Open” icon
will show
Open rate
from date the
email was
delivered
Clicking the
“Play/s” icon
will show
View rate
from date the
email was
delivered
Clicking the
“Click” icon
will show
Click rate of
the link
attached
from date the
email was
delivered
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4. ANALYTICS - TRACKING VIDEO VIEW RATE
Go to “Videos” Tab > click on the drop down arrow next to “Edit”
of video you want to track > Click “Track”
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UNDERSTANDING VIDEO ENGAGEMENT AND
DEVICE VIEW
You do want to track "Video engagement" as this will show viewers who dropped or stay
tuned to your video per second
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TIPS TO KEEP VIEWERS ENGAGED
Put the highlights in the beginning - take note that you only
have less than 3 seconds to convince viewers to watch to the
video
Target specific audience - organize your contact list
Keep it personal - instead of talking about the product and
service you offer ; highlight an awesome feature about the
neighborhood for Real Estate or product/software review for
business owners. A topic that the viewers can relate to.
Be enthusiastic - smile and be lively during the video.
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MORE BOMBBOMB ARTICLES HEADING
YOUR WAY...
We are compiling nifty tips for BombBomb users; plugins and
other cool tricks coming soon!
Visit: http://www.realestateleadsprospector.com/
Need help is setting up your bombbomb account? Contact us today!
Email: Les@RealEstateLeadsProspector.com
Direct line: 407 401 9225