The Publishing Sweet Spot: Balancing Scheduled and Real-Time Content Posting
Product Overview
1. Spredfast Social Media
Management System
Managing social media for enterprise companies is complex and
requires an extensive list of capabilities on the part of businesses.
Building brand awareness, generating sales and leads, providing customer care and
activating community are attainable through social programs. But achieving these across
large teams in different locations with varying business goals requires the ability to:
• Manage multiple social accounts and • Assign, track and route issues
channels simultaneously
• Understand and report social metrics
• Coordinate the activity of multiple and conversions
team members
• Archive monitoring activity,
• Synchronize the activity and content interactions and company responses
of a social editorial calendar
• Integrate with other enterprise
• Manage different roles and systems like Google Analytics and
publishing privileges of team Omniture
members
Companies that effectively incorporate these various activities and both monitor and
engage on social channels are able to realize the ability to become a social business.
Using a social media management platform helps companies more efficiently monitor,
better coordinate across large and growing teams and track all social metrics all in one
place.
2. Organization
Organize multiple brands, internal team
structure, varying business objectives and
internal processes for collaboration between
regional, national and global teams.
Real-Time Engagement
Maximize efficiency of social programs by
ensuring all content is coordinated, real time
engagement is organized and all activity across
all accounts is managed from one, central
location.
Enterprise Repository
Centralize content and activity records for
social media by utilizing a content library for
approved media and messaging, detailed audit
trails of team activity over time and addressing
compliance with encryption, SSL support, IP
restrictions and Single Sign-On.
Multi-Channel Management
Publish, monitor, respond and analyze
conversations across all the major social media
channels that matter to enterprise companies
though a single platform to allow for process,
collaboration and consistency.
Analytics & Reporting
Understand how your social efforts are
performing with detailed analytics across all
platforms, insight into referring traffic and goal
conversions on corporate websites, content
performance and analytics for customer care
responses.
Spredfast Supports Social Channels That Matter to Enterprise Companies
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@spredfast • info@spredfast.com