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STRATEGIC ENROLLMENT PLANNING

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RASeltzer

This document outlines the major steps for developing a strategic enrollment plan, including engaging stakeholders, gathering data through an environmental scan, and developing goals and plans. Key steps involve determining stakeholders, discovering the future vision, conducting an environmental scan of trends, doing a SWOT analysis, developing SMART goals, making prioritized plans, tracking key performance indicators, and implementing plans. The overall process aims to help an institution achieve enrollment objectives through strategic planning.

Business
1 of 18
Developing a Strategic Enrollment Plan Rob Seltzer, Ph.D.
“The aim of leadership is to help others to achieve their personal best.” Robert Heller
Core Concepts Engage stakeholders Communicate Measure everything Gather data Make plans
Major Steps Determine stakeholders Discover future vision Environmental scan Develop goals Make plans Track key metrics
Stakeholders Who? Brainstorm list Meet Meet with key stakeholders Talk Secure executive sponsor Agree Communicate
Student Lifecycle
Stakeholders (examples)
Discover Future Vision
Environmental Scan
Trends
Midwest High School Graduates
SWOT Analysis Strengths Weaknesses Threats UW Opportunities
Campus Metrics
Develop SMART Goals
Make Plans Brainstorm Fund Key Metrics Cost/benefit analysis Authority/ responsibility Celebrate success! Prioritize Support plan
Implement Plans
Key Performance Indicators
The future belongs to those who prepare for it

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STRATEGIC ENROLLMENT PLANNING

Editor's Notes

  1. Develop long- and short-term enrollment goalsDevelop strategies for meeting goalsDevelop and track key performance indicators
  2. Brainstorm list of internal/external stakeholdersMeet with key stakeholdersGet input on this planning processGet input on vision, goals, etc.Communicate with key stakeholdersDiscuss results of environmental scanDiscuss strategies and implementationProvide access to key performance dashboardsSecure executive sponsor (develop a champion)
  3. LegislatureRegentsPresident & ProvostFaculty
  4. Who said there weren’t mountains in the midwest?
  5. Review current documents and web sitesReview with key stakeholdersSet goals (SMART)SpecificMeasurableAchievableRelevantTime-based