Intro To Program Design


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Presentation by David Cherry - The Guidance Center

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Intro To Program Design

  1. 1. Introduction to Program Design By David Cherry
  2. 2. Summary <ul><li>Preparing to design your program </li></ul><ul><li>Designing your activity continuum </li></ul><ul><li>Writing your funding request </li></ul>
  3. 3. About Me <ul><li>Grant Writer for more than 5 years </li></ul><ul><li>Wrote/submitted more than 100 requests </li></ul><ul><li>Secured more than $6 million </li></ul><ul><li>Authored strategic plans </li></ul><ul><li>Focused on organizational development </li></ul>
  4. 4. Prepare to Design
  5. 5. Ex Post Facto Design <ul><li>Plan and design before writing </li></ul><ul><li>Creative writers can frame unruly programs </li></ul>
  6. 6. Getting Started <ul><li>Discuss need, resources, environment, values, and priorities </li></ul><ul><li>Tool: SWOT Analysis </li></ul><ul><li>Define your vision </li></ul>
  7. 7. Visioning <ul><li>A vision is a present tense statement of your dream world </li></ul><ul><li>It guides program development </li></ul><ul><li>It is NOT your mission statement </li></ul><ul><li>Ask, “How do we want the world to be different in three to five years?” </li></ul>
  8. 8. Vision Statements <ul><li>“ All people are valued community assets” </li></ul><ul><li>“ Homeless people have safe and stable housing” </li></ul><ul><li>“ Children are properly nourished” </li></ul><ul><li>“ Whales live safe and happy lives in the ocean.” </li></ul>
  9. 9. Activity Continuums
  10. 10. Activity Continuums <ul><li>Missions, goals, objectives, strategies and activities are all actions, along a continuum, related by varying degrees of specificity </li></ul><ul><li>Understanding your agency’s continuum and highlighting parts relevant to the grant is essential to meeting funders needs </li></ul>
  11. 11. Mission <ul><li>Your mission statement tells people what you do to achieve your vision </li></ul><ul><li>Its only one part of achieving the vision - others are needed, too </li></ul><ul><li>It should be simple, general, and concise </li></ul><ul><li>Staff should be able to recite it from memory </li></ul>
  12. 12. Mission Statements <ul><li>“ Help people thrive in home, school, work, and community life” </li></ul><ul><li>“ Provide relief to victims of disaster and help people prevent, prepare for, and respond to emergencies” </li></ul><ul><li>“ Do as much as we can for as many as we can” (Bad mission statement) </li></ul>
  13. 13. Goals <ul><li>General things you do to fulfill your mission </li></ul><ul><li>Inverse of outcomes </li></ul><ul><ul><li>Save the whales - The whales are saved </li></ul></ul><ul><li>You shouldn’t have many of these, maybe 1-7, tops </li></ul>
  14. 14. Goal Statements <ul><li>“ Improve school readiness of children ages 0 to 5” </li></ul><ul><li>“ Help the homeless find permanent supportive housing” </li></ul><ul><li>“ Advocate for whales in Congress” </li></ul>
  15. 15. Objectives <ul><li>Things you will do to achieve your goals </li></ul><ul><li>Less specific than strategies, activities </li></ul><ul><li>Include dates, amounts of impact </li></ul>
  16. 16. Objective Statements <ul><li>“ Increase the amount of time parents read to their kids by 10 percent by October 1st. “ </li></ul><ul><li>“ Decrease substance abuse among chronically homeless by 5 percent” </li></ul><ul><li>“ Increase the number of hearings about whales in the Senate” </li></ul>
  17. 17. Strategies <ul><li>How you will achieve your objectives </li></ul><ul><li>More specific than actions, less specific than objectives </li></ul><ul><li>General types of actions you will take </li></ul>
  18. 18. Strategy Statements <ul><li>“ Engage parents in summer reading program” </li></ul><ul><li>“ Deliver substance abuse treatment at area homeless shelters” </li></ul><ul><li>“ Lobby Senate leaders on behalf of whales” </li></ul>
  19. 19. Actions <ul><li>Most specific description of activities you will carry out </li></ul><ul><li>Used when most detail is necessary </li></ul><ul><li>Often helpful regarding start up phase </li></ul><ul><li>Often hard to differentiate w/strategies </li></ul>
  20. 20. Action Statements <ul><li>“ Hire and train project staff” </li></ul><ul><li>“ Develop website” </li></ul><ul><li>“ Conduct audit of agency programs” </li></ul>
  21. 21. Sample Activity Continuum <ul><li>Mission: Help children grow into successful adults </li></ul><ul><li>Goal: Prepare young children for school success </li></ul><ul><li>Objective: Increase early literacy of 4 year olds by 10 percent by August 2009 </li></ul><ul><li>Strategy: Provide parents of at-risk young children with literacy flashcards and encourage their use </li></ul><ul><li>Action: Create literacy flashcards </li></ul>
  22. 22. From General to Specific Mission Goals Objectives Strategies Activities General Action Specific Action
  23. 23. Continuum to Logic Model Inputs Activities Outputs Immediate Outcomes Mid-Range Outcomes Long Term Outcomes Clients Staff Funding Partners Facilities Curricula Supplies Children grow into success-ful adults Children prepared for school success Adults maintain stable families Early literacy increased among 4 year olds Home health hazards removed from homes Provide parents with flash cards Read to children regularly 15 families receive flash cards Children read to for 15 minutes 5 times per week
  24. 24. Collaboration and Sustainability
  25. 25. Collaboration <ul><li>Funders like collaboration </li></ul><ul><li>Partners are like collateral </li></ul><ul><li>You need partners to achieve your vision </li></ul><ul><li>Collaboration is hard work and requires capacity </li></ul>
  26. 26. Collaboration Continuum <ul><li>Cooperate </li></ul><ul><li>Coordinate </li></ul><ul><li>Collaborate </li></ul><ul><li>Joint Program or Administration </li></ul><ul><li>Merger </li></ul>
  27. 27. Cooking with Collaboration <ul><li>Bring a dish to pass </li></ul><ul><li>Bring a Mexican dish </li></ul><ul><li>Bring a Mexican desert </li></ul><ul><li>Come over and cook with me </li></ul><ul><li>Marry me and cook with me </li></ul>
  28. 28. Sustainability <ul><li>Grants run out; tell funders how you will keep good work going </li></ul><ul><li>Products that last are sustainable </li></ul><ul><li>Information discovered is sustainable </li></ul><ul><li>Capacity and experience lend to your credibility </li></ul>
  29. 29. $ustainability Plans <ul><li>Individual Giving </li></ul><ul><li>Organizational Giving </li></ul><ul><ul><li>Corporate, foundation, government </li></ul></ul><ul><li>Event-based </li></ul><ul><li>Earned Income </li></ul><ul><li>Other </li></ul>
  30. 30. Common Grant Format
  31. 31. Format Summary <ul><li>Executive Summary </li></ul><ul><li>Need Statement </li></ul><ul><li>Purpose or Description </li></ul><ul><li>Evaluation Plan </li></ul><ul><li>Budget and Narrative </li></ul><ul><li>Organizational Information </li></ul><ul><li>Attachments </li></ul>
  32. 32. Strunk and White <ul><li>Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell. </li></ul>
  33. 33. Executive Summary <ul><li>One to two pages </li></ul><ul><li>Touch hearts and minds </li></ul><ul><li>Summarize need </li></ul><ul><li>Summarize project </li></ul><ul><li>Include goals and expected impact </li></ul><ul><li>List partners </li></ul><ul><li>Identify request amount </li></ul>
  34. 34. Needs Statement <ul><li>Describe the problem or situation you will address </li></ul><ul><li>Start general and get more specific </li></ul><ul><li>Describe target population, geography </li></ul><ul><li>Include data and anecdotes </li></ul><ul><li>Be urgent but possible </li></ul><ul><li>Grab heartstrings </li></ul>
  35. 35. Purpose/Description <ul><li>Tell them how you will address need </li></ul><ul><li>Include goals, measurable objectives, and activities </li></ul><ul><li>Include implementation timeline </li></ul><ul><li>Discuss collaboration and sustainability </li></ul><ul><li>Stand out from your competitors </li></ul>
  36. 36. Evaluation <ul><li>Always describe plans to evaluate </li></ul><ul><li>Identify indicators for every objectives </li></ul><ul><li>Tell how you will gather, analyze data </li></ul><ul><li>Be quantitative and qualitative </li></ul><ul><li>Make a logic model before you start </li></ul><ul><li>Use evaluation resources </li></ul>
  37. 37. Measurement Plan Outcome Indicators Targets Data Source Collection Method When to Measure Inverse of objectives The amount of time parents read to their kids increases How often will you collect and analyze data? Monthly Quarterly How will you gather data? Daily sign in sheets Where will you get this data from? Sign in sheets What will tell you that you have had success? # served % helped Quantit-ative or Qualitative achieve-ment you are shooting for 9 served 2% helped
  38. 38. Budget & Budget Narrative <ul><li>Plan your budget before you write your grant </li></ul><ul><li>Be sure to follow prescribed format </li></ul><ul><li>Understand what goes in what category </li></ul><ul><li>Yours should be part of a bigger pie </li></ul><ul><li>Identify in-kind, leveraged funds </li></ul><ul><li>Don’t be afraid to ask for help </li></ul>
  39. 39. Budget Categories <ul><li>Staff </li></ul><ul><li>Fringes </li></ul><ul><li>Travel </li></ul><ul><li>Supplies </li></ul><ul><li>Equipment </li></ul><ul><li>Construction </li></ul><ul><li>Consultants </li></ul><ul><li>Other </li></ul><ul><li>Admin/Indirects </li></ul>
  40. 40. Organizational Information <ul><li>Vision and Mission </li></ul><ul><li>History </li></ul><ul><li>Values, beliefs </li></ul><ul><li>Describe your service array </li></ul><ul><li>Goals, objectives </li></ul><ul><li>Impact and return on investment </li></ul><ul><li>Be relevant to your proposal </li></ul>
  41. 41. Common Attachments <ul><li>Tax exempt designation </li></ul><ul><li>Board Roster </li></ul><ul><li>Recent Audit </li></ul><ul><li>Recent Brochure </li></ul><ul><li>Logic Model </li></ul><ul><li>Evaluation Plan </li></ul>
  42. 42. Contact Info <ul><li>David Cherry </li></ul><ul><li>Program Development Officer </li></ul><ul><li>The Guidance Center </li></ul><ul><li>13101 Allen Rd. </li></ul><ul><li>Southgate, MI 48195 </li></ul><ul><li>734-785-7700 x. 7081 </li></ul><ul><li>[email_address] </li></ul>