Braham is an online platform launched in India to provide more relevant, accurate and decision-making information for searches than other search engines by making unavailable local information available. It aims to become the first choice for online searches in India and has seen early success with 5000 daily viewers and client inquiries, but requires funding to further develop and promote the platform. The business plan projects strong revenue growth over the next two years which could value the company at over 95 crore rupees.

1. http://www.braham.in
Presented by Rajeev Shandillya
Braham
J- 57 Vishnu Garden
New Delhi - 18
+91 9810202447
info@braham.in

2. Team
Rajeev Shandillya
Founder & Director
Rajeev Shandillya has over 23 years of rich experience in Operations
and Team Management. Highly effective in maintaining service
standards and ensuring operational policies are well followed. Rajeev
focuses highly on effective planning & implementing effective control
measures to reduce operational costs and delivering on client
commitments. Rajeev has been recognized for outstanding
organizational skills, creativity, artistic display, public relations and an
ability to consistently exceed client expectation. Rajeev has excellent
communication & interpersonal skills with ability to work in multi
cultural environment.
As a Director of Braham, Rajeev will focus heavily on
achieving Revenue Targets and improving Operations
Management.

3. John Brijesh Rodrigues
Financial Advisor
John Rodrigues is a CA. He has decades of professional experience
across Multinational companies within Telecom, Accounts and
Auditing in India. He has worked as AGM in Tata Consultancy
Services Ltd. He worked on major projects from its inception to steady
state. His expertise in Process management ,MIS Management, Overall
Governance ,Audits & Statutory Compliances, Training & Recruitment
,P&L Management ,Due Diligence. He Worked as a Domain Lead for
Government of Karnataka, Treasury Department Project. Mainly
Process definition and creation of requirement specifications for
Financial-management system for Karnataka State Treasury
department, delving into existing process study and re-modeling
development of automated financial management solution system.
Financial Advisor
As a Chief Accountant and Financial Advisor, John will focus
heavily on Strategic Projects to increase Returns on
Investment as well manage accountancy and tax compliance
requirements

4. Problem: When you search on internet you may get million search results, but not
always the information that you are looking for.
Situation
Search : Best eye doctor at your locality
Search Result: Name of eye doctors registered only in Just dial, Practo, etc
Your decision: Seek advice from Family and Friends on the best eye doctor
around
Conclusion: Search results are not helpful for decision making

5. Approach
Make available local information that are not available on the Internet
Provide Information based on relevancy
Provide Accurate Information
Results
Decision Making information available on search engine

6. Braham is a platform to search for relevant, accurate and decision making information
Features
Make unavailable information available
– Access to more relevant information
Make information available as per accuracy
– Access to Accurate information
Make information specific and reliable
– Ability to take Decision

7. Progress till date
 Developed Braham
 Made available information such as doctor details that were not available online
 Launched Braham
 Reached 5000 daily viewership
 Receiving enquiries for online promotions
Progress forward (Milestones)
 Upgrading Braham
– To add more unavailable information and make it more relevant,
specific and accurate
 Promoting Braham
– As a first choice for online searching in India
 Gaining clients for Braham
– Those who want to promote their products and services online

8. 15 to 35 years 2016 2020
Out of the Total Age
Group
Above 50% Above 55%
Daily hours of usage 5.1 hours 6 hours
Million internet users 231.1 660
Yearly Growth 30% 30%

9. Braham Google Bing Yahoo
Current Share
0 60% 19.7% 13%
Quality
High Quality High Quality High Quality Good Quality
Selection
Takes less time Huge Variety
Takes time
Takes less time Huge Variety
Takes time
Service
Information Information Images & Quick
Highlight
Images & Quick
Highlight
Company
Reputation
New High High Medium
Appearance
Information Adds before the
information
Highly intuitive Less intuitive
Advertising
Less Adds Too many adds Less Adds High Adds
Ad on service
Reasonable pricing Costly Costly Costly

10. INR 1st Year 2nd Year
Quarter
wise 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter
Expenses 43,05,000 43,05,000 61,05,000 65,22,095 89,74,500 89,74,500 85,24,500 93,88,850
Revenues 7,50,000 26,25,000 60,00,000 75,00,000 1,50,00,000 3,00,00,000 5,25,00,000 7,50,00,000
Profit -35,55,000 -16,80,000 -1,05,000 9,77,905 60,25,500 2,10,25,500 4,39,75,500 6,56,11,150
Primary Source of revenue – Ads on Braham.in

11. Funding Requirement
75 Lakhs
Valuation
3 Crore
Equity
25%

12. Expected Valuation
95.64 Crore (Profit Multiplier based Valuation)