International Economic Development Council - BRE Metrics


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International Economic Development Council - BRE Metrics

  1. 1. BR&E Measuring EffectivenessLessons from the FieldA Regional Business RetentionAnd Expansion ProgramSara DunniganVP Existing Business ServicesGreater Richmond Partnership, Inc<br />
  2. 2. Launched in Sept 2006<br />2,700 interviews conducted<br />>115,000 jobs represented<br />Identified Opportunities - <br />724 companies planning to create 6,600 new jobs<br />545 expanding businesses with investment of $276 million <br />More……<br />Our BRE Program History<br />
  3. 3. Critical Success Factors<br />Shared Motivation for Change<br />Holistic ED Strategy<br />Focused Program Plan<br />Defined Outcomes<br />Defined Roles<br />Shared CRM (technology) and Customer Service Philosophy<br />Integrated Resource Team<br />Marketing and Communications Strategy<br />Continuous Improvement<br />
  4. 4. Motivation for Change<br />Build on existing model<br />Create sustainable year-round effort<br />Leverage and engage volunteers<br />Increase understanding of issues<br />Engage network of service providers<br />Utilize new technology<br />Direct resources and analyze results<br />
  5. 5.
  6. 6. Regional BR&E Plan<br />Strategic Plan<br />Annual Work Plan<br />Objectives<br />Tactics<br />Accountability<br />White Space<br />Opportunities<br />
  7. 7. Defined Outcomes - Evolving<br />500 interviews each year<br />60% completion rate<br />100 companies assisted<br />1,500 new jobs<br />$50 million in new capital investment<br />Build effectiveregional support team<br />Market and promote program resources<br />GROW THE PIE<br />
  8. 8. Focus on Results<br />Quality versus quantity<br />Jobs retained and jobs created<br />Value of services provided<br />Hours of service provided<br />Private and public investment<br />Cost savings<br />Increased sales<br />More<br />
  9. 9. Partner Responsibilities<br />Regional program manager, support process and technology, market program benefits and outcomes, amplify the business intelligence. Support volunteer recruitment, engagement and coordination<br />Local program manager, outreach strategy, volunteer management, service provider and follow up<br />Outreach volunteers, conduct interviews<br />Referral partners, receive and respond to specific requests for assistance.<br />
  10. 10. Shared CRM and Project Management Philosophy<br />Comprehensive needs assessment<br />Responsive<br />Desire to understanding regional business factors<br />Real time information sharing<br />Focus on problem solving<br />Metrics on results<br />
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  12. 12. Relentless Focus on the Client<br />
  13. 13. Integrated Resource Team<br />Unique needs – unique solutions<br />Single point of contact – local ED office<br />Economic development<br />Workforce development<br />Business finance<br />Technical assistance<br />International trade<br />More<br />
  14. 14. Stay here. Grow here.<br />We’re building a better business climate one company at a time.<br />Shared Message<br />
  15. 15. Regional Marketing Strategy<br />
  16. 16. Regional Marketing Strategy<br /><ul><li>Website
  17. 17. Blog
  18. 18. Print
  19. 19. Annual Report
  20. 20. Newsletter(s)
  21. 21. Social Media
  22. 22. Twitter
  23. 23. Facebook</li></li></ul><li>"I haven`t failed, I`ve found 10,000 ways that didn`t work" -Thomas Alva Edison<br />On Program Improvement <br />A bad system will beat a good person every time.  ~W. Edwards Deming<br />I shall try to correct errors when shown to be errors, and I shall adopt new views so fast as they appear to be true views.  ~Abraham Lincoln<br />
  24. 24. Plan, PLAN, work the plan, revisit the plan<br />Communicate, over communicate, repeat<br />Gang up on the problems, not each other<br />Be strategic – manage the PORTFOLIO<br />Focus on the CLIENT<br />Focus on CONVERSION<br />Get SMART, make smart friends<br />ASK for the business<br />Smart Program Foundations<br />
  25. 25. Don’t let them be your master<br />Jobs are not enough<br />Think long-term<br />GMP by sector<br />Productivity by sector<br />Cluster-building<br />Workforce-building<br />More on Metrics<br />
  26. 26. Questions?Let’s Connect! <br />Sara J. Dunnigan<br />804-343-6968<br /><br />LinkedIn <br /><br />Twitter<br /><br />