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Q1 2008
Quarterly EarningsQuarterly Earnings
Summary
First Quarter 2008 HighlightsFirst Quarter 2008 Highlights
• Revenue growth of 42% Y/Y and 7% Q/Q
Google properties revenue growth of 49% Y/Y and 9% Q/Q– Google properties revenue growth of 49% Y/Y and 9% Q/Q
– Network revenues increased 25% Y/Y and 3% Q/Q
– Growth in international markets continued to be strong, with $2.7 billion in Q1 international
revenuerevenue
• Operational Highlights
– Improvements in search quality remain key focus
– Continued ads quality initiatives to show users better, more relevant ads
– Increasing value for advertisers and publishers with broader and deeper solutions
A i iti f D bl Cli k i G l th l di di l d l tf• Acquisition of DoubleClick gives Google the leading display ad platform
– Strong Apps traction and addition of functionality to Google Apps suite of products
• Exercising operational discipline while investing in long-term
2
g p p g g
opportunities
Quarterly RevenueQuarterly Revenue
$5,000
$5,500
Q1’08 Y/Y Growth = 42%
Q1’08 Q/Q Growth = 7%
4,827
5,186
1,636
1,686
$4,000
$4,500
,
3,664
3,872
4,231
,
inmillions
1,345
1,352
1,455
1,198
$2,500
$3,000
$3,500
2,254
2,456
2,690
3,205
$
2,282
2,486
2,735
3,122
3,400
630
675
799
928
1,037
997
$
$1,500
$2,000
1,384
1,578
1,919
1,257
657 737
1,098
1,297
1,626
,
584
630 1,977
885
1,432
$0
$500
$1,000
Q1'05 Q2'05 Q3'05 Q4'05 Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08
3
Q1'05 Q2'05 Q3'05 Q4'05 Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08
Google.com Network Licensing and Other
U S vs International RevenueU.S. vs. International Revenue
$5 000
$5,500
4,827
5,186
$4,000
$4,500
$5,000
3,664
3,872
4,231
4,827
48% 51%
nmillions
$2,500
$3,000
$3,500
2 254
2,456
2,690
44%
44%
3,205
47%
48%
48%
$in
$1 000
$1,500
$2,000
1,384
1,578
1,919
2,254
39%
39%
38%
42%
42%
44%
1,257
39%
53% 52%
52% 52%
49%
$0
$500
$1,000
Q1'05 Q2'05 Q3'05 Q4'05 Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08
61%
61%
62% 58%
58% 56%
56%
61%
53% 52%
4
Q1 05 Q2 05 Q3 05 Q4 05 Q1 06 Q2 06 Q3 06 Q4 06 Q1 07 Q2 07 Q3 07 Q4 07 Q1 08
US International
Traffic Acquisition Costs
1,4401,486
36.1%
37.2%
$1,400
$1,500 40%
Traffic Acquisition Costs
976
1,221
1,1481,125
31 0%
33.2%32.5%32.3%
34.0%
31 0%
$1,000
$1,100
$1,200
$1,300
$ ,
30%
35%
825
530
629
723
785
29.2%30.3%
30.7%31.0% 31.0%
29.9%
29.1%
$600
$700
$800
$900
$1,000
25%
30%
nmillions
462 494 530
$200
$300
$400
$500
$600
15%
20%
$in
$0
$100
$200
Q
1'05
Q
2'05
Q
3'05
Q
4'05
Q
1'06
Q
2'06
Q
3'06
Q
4'06
Q
1'07
Q
2'07
Q
3'07
Q
4'07
Q
1'08
10%
5
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
TAC TAC as %of Advertising Revenues
Costs and ExpensesCosts and Expenses
GAAP
$Millions Q1'07 Q4'07 Q1'08
Cost of Revenues $1,470 $1,956 $2,111, , ,
Percent of revenues 40% 41% 41%
Research & Development $408 $631 $673
Percent of revenues 11% 13% 13%
Sales & Marketing $303 $422 $447
Percent of revenues 7% 9% 9%
General & Administrative $261 $377 $409General & Administrative $261 $377 $409
Percent of revenues 7% 8% 7%
Total Costs & Expenses $2,443 $3,386 $3,640
Percent of revenues 67% 71% 70%
Non-GAAP
$Millions Q1'07 Q4'07 Q1'08
Cost of Revenues $1,466 $1,950 $2,102
Percent of revenues 40% 40% 41%
Research & Development $288 $470 $479
Percent of revenues 8% 10% 9%
Sales & Marketing $275 $384 $404
Percent of revenues 8% 8% 8%
General & Administrative $230 $337 $374
Percent of revenues 6% 7% 7%
Total Costs & Expenses $2,259 $3,141 $3,359
Percent of revenues 62% 65% 65%
6
Note: Please refer to supporting Table 1 for reconciliations of non-GAAP costs and
expenses to GAAP costs and expenses
Percent of revenues 62% 65% 65%
ProfitabilityProfitability
GAAP
$Millions Q1'07 Q4'07 Q1'08$Millions Q1 07 Q4 07 Q1 08
Income from Operations $1,221 $1,441 $1,546
Operating Margin 33% 30% 30%
Net Income $1 002 $1 206 $1 307Net Income $1,002 $1,206 $1,307
EPS (diluted) $3.18 $3.79 $4.12
Non-GAAP
$Millions Q1'07 Q4'07 Q1'08
Income from Operations $1,405 $1,686 $1,827
Operating Margin 38% 35% 35%
Note: Please refer to supporting Table 2 for reconciliations of non-GAAP results of operations
Net Income $1,159 $1,409 $1,537
EPS (diluted) $3.68 $4.43 $4.84
7
pp g p
measures to the nearest comparable GAAP measures
Free Cash FlowFree Cash Flow
$Millions Q1'07 Q4'07 Q1'08
Net cash provided by
operating activities $1,220 $1,693 $1,780
Less purchases of property
and equipment ($597) ($678) ($842)q p ($ ) ($ ) ($ )
Free cash flow (Non-GAAP) $623 $1,015 $938
8
Table 1 - Reconciliations of non-GAAP costs and expenses
to GAAP costs and expensesto GAAP costs and expenses
$Millions Q1'07
As a % of
Revenues (1) Q4'07
As a % of
Revenues (1) Q1'08
As a % of
Revenues (1)
Cost of Revenues (GAAP) 1 470$ 40% 1 956$ 41% 2 111$ 41%Cost of Revenues (GAAP) 1,470$ 40% 1,956$ 41% 2,111$ 41%
Less: Stock-based compensation (4) (6) (9)
Cost of Revenues (non-GAAP) 1,466$ 40% 1,950$ 40% 2,102$ 41%
-
Research and development (GAAP) 408$ 11% 631$ 13% 673$ 13%
Less: Stock-based compensation (121) (161) (194)
R h d d l t ( GAAP) 288$ 8% 470$ 10% 479$ 9%Research and development (non-GAAP) 288$ 8% 470$ 10% 479$ 9%
-
Sales and marketing (GAAP) 303$ 8% 422$ 9% 447$ 9%
Less: Stock-based compensation (27) (38) (43)
Sales and marketing (non-GAAP) 275$ 8% 384$ 8% 404$ 8%
-
General and administrati e (GAAP) 261$ 7% 377$ 8% 409$ 7%General and administrative (GAAP) 261$ 7% 377$ 8% 409$ 7%
Less: Stock-based compensation (31) (40) (35)
General and administrative (non-GAAP) 230$ 6% 337$ 7% 374$ 7%
Total costs and expenses (GAAP) 2,443$ 67% 3,386$ 71% 3,640$ 70%
Less: Stock-based compensation (184) (245) (281)
T t l t d ( GAAP)Total costs and expenses (non-GAAP) 2,259$ 62% 3,141$ 65% 3,359$ 65%
(1) Percentages based on GAAP revenues of $3,664 million in Q1 '07, $4,827 million in Q4 '07 and $5,186 million in Q1 '08.
9
Table 2 - Reconciliations of non-GAAP results of operations
measures to the nearest comparable GAAP measuresmeasures to the nearest comparable GAAP measures
Operating
Margin
Operating
Margin
Operating
Margin
Figures in millions except per share amounts Q1'07 (1) Q4'07 (1) Q1'08 (1)
Income from operations (GAAP) 1,221$ 33% 1,441$ 30% 1,546$ 30%
Add: Stock-based compensation 184 245 281
Income from operations (non-GAAP) 1,405$ 38% 1,686$ 35% 1,827$ 35%
Net income (GAAP) 1,002$ 1,206$ 1,307$( ) ,$ ,$ ,$
Add: Stock-based compensation (net of tax) 157 203 230
Net income (non-GAAP) 1,159$ 1,409$ 1,537$
Net income per share - diluted (GAAP) $3.18 $3.79 $4.12
Net income per share - diluted (non-GAAP) $3.68 $4.43 $4.84
Shares used in per share calculation - diluted 315 318 317p
(1) Percentages based on GAAP revenues of $3,664 million in Q1 '07, $4,827 million in Q4 '07 and $5,186 million in Q1 '08.
10
Q1 2008
Quarterly EarningsQuarterly Earnings
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2008 Q1 Google Earnings Slides

  • 2. First Quarter 2008 HighlightsFirst Quarter 2008 Highlights • Revenue growth of 42% Y/Y and 7% Q/Q Google properties revenue growth of 49% Y/Y and 9% Q/Q– Google properties revenue growth of 49% Y/Y and 9% Q/Q – Network revenues increased 25% Y/Y and 3% Q/Q – Growth in international markets continued to be strong, with $2.7 billion in Q1 international revenuerevenue • Operational Highlights – Improvements in search quality remain key focus – Continued ads quality initiatives to show users better, more relevant ads – Increasing value for advertisers and publishers with broader and deeper solutions A i iti f D bl Cli k i G l th l di di l d l tf• Acquisition of DoubleClick gives Google the leading display ad platform – Strong Apps traction and addition of functionality to Google Apps suite of products • Exercising operational discipline while investing in long-term 2 g p p g g opportunities
  • 3. Quarterly RevenueQuarterly Revenue $5,000 $5,500 Q1’08 Y/Y Growth = 42% Q1’08 Q/Q Growth = 7% 4,827 5,186 1,636 1,686 $4,000 $4,500 , 3,664 3,872 4,231 , inmillions 1,345 1,352 1,455 1,198 $2,500 $3,000 $3,500 2,254 2,456 2,690 3,205 $ 2,282 2,486 2,735 3,122 3,400 630 675 799 928 1,037 997 $ $1,500 $2,000 1,384 1,578 1,919 1,257 657 737 1,098 1,297 1,626 , 584 630 1,977 885 1,432 $0 $500 $1,000 Q1'05 Q2'05 Q3'05 Q4'05 Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 3 Q1'05 Q2'05 Q3'05 Q4'05 Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Google.com Network Licensing and Other
  • 4. U S vs International RevenueU.S. vs. International Revenue $5 000 $5,500 4,827 5,186 $4,000 $4,500 $5,000 3,664 3,872 4,231 4,827 48% 51% nmillions $2,500 $3,000 $3,500 2 254 2,456 2,690 44% 44% 3,205 47% 48% 48% $in $1 000 $1,500 $2,000 1,384 1,578 1,919 2,254 39% 39% 38% 42% 42% 44% 1,257 39% 53% 52% 52% 52% 49% $0 $500 $1,000 Q1'05 Q2'05 Q3'05 Q4'05 Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 61% 61% 62% 58% 58% 56% 56% 61% 53% 52% 4 Q1 05 Q2 05 Q3 05 Q4 05 Q1 06 Q2 06 Q3 06 Q4 06 Q1 07 Q2 07 Q3 07 Q4 07 Q1 08 US International
  • 5. Traffic Acquisition Costs 1,4401,486 36.1% 37.2% $1,400 $1,500 40% Traffic Acquisition Costs 976 1,221 1,1481,125 31 0% 33.2%32.5%32.3% 34.0% 31 0% $1,000 $1,100 $1,200 $1,300 $ , 30% 35% 825 530 629 723 785 29.2%30.3% 30.7%31.0% 31.0% 29.9% 29.1% $600 $700 $800 $900 $1,000 25% 30% nmillions 462 494 530 $200 $300 $400 $500 $600 15% 20% $in $0 $100 $200 Q 1'05 Q 2'05 Q 3'05 Q 4'05 Q 1'06 Q 2'06 Q 3'06 Q 4'06 Q 1'07 Q 2'07 Q 3'07 Q 4'07 Q 1'08 10% 5 Q Q Q Q Q Q Q Q Q Q Q Q Q TAC TAC as %of Advertising Revenues
  • 6. Costs and ExpensesCosts and Expenses GAAP $Millions Q1'07 Q4'07 Q1'08 Cost of Revenues $1,470 $1,956 $2,111, , , Percent of revenues 40% 41% 41% Research & Development $408 $631 $673 Percent of revenues 11% 13% 13% Sales & Marketing $303 $422 $447 Percent of revenues 7% 9% 9% General & Administrative $261 $377 $409General & Administrative $261 $377 $409 Percent of revenues 7% 8% 7% Total Costs & Expenses $2,443 $3,386 $3,640 Percent of revenues 67% 71% 70% Non-GAAP $Millions Q1'07 Q4'07 Q1'08 Cost of Revenues $1,466 $1,950 $2,102 Percent of revenues 40% 40% 41% Research & Development $288 $470 $479 Percent of revenues 8% 10% 9% Sales & Marketing $275 $384 $404 Percent of revenues 8% 8% 8% General & Administrative $230 $337 $374 Percent of revenues 6% 7% 7% Total Costs & Expenses $2,259 $3,141 $3,359 Percent of revenues 62% 65% 65% 6 Note: Please refer to supporting Table 1 for reconciliations of non-GAAP costs and expenses to GAAP costs and expenses Percent of revenues 62% 65% 65%
  • 7. ProfitabilityProfitability GAAP $Millions Q1'07 Q4'07 Q1'08$Millions Q1 07 Q4 07 Q1 08 Income from Operations $1,221 $1,441 $1,546 Operating Margin 33% 30% 30% Net Income $1 002 $1 206 $1 307Net Income $1,002 $1,206 $1,307 EPS (diluted) $3.18 $3.79 $4.12 Non-GAAP $Millions Q1'07 Q4'07 Q1'08 Income from Operations $1,405 $1,686 $1,827 Operating Margin 38% 35% 35% Note: Please refer to supporting Table 2 for reconciliations of non-GAAP results of operations Net Income $1,159 $1,409 $1,537 EPS (diluted) $3.68 $4.43 $4.84 7 pp g p measures to the nearest comparable GAAP measures
  • 8. Free Cash FlowFree Cash Flow $Millions Q1'07 Q4'07 Q1'08 Net cash provided by operating activities $1,220 $1,693 $1,780 Less purchases of property and equipment ($597) ($678) ($842)q p ($ ) ($ ) ($ ) Free cash flow (Non-GAAP) $623 $1,015 $938 8
  • 9. Table 1 - Reconciliations of non-GAAP costs and expenses to GAAP costs and expensesto GAAP costs and expenses $Millions Q1'07 As a % of Revenues (1) Q4'07 As a % of Revenues (1) Q1'08 As a % of Revenues (1) Cost of Revenues (GAAP) 1 470$ 40% 1 956$ 41% 2 111$ 41%Cost of Revenues (GAAP) 1,470$ 40% 1,956$ 41% 2,111$ 41% Less: Stock-based compensation (4) (6) (9) Cost of Revenues (non-GAAP) 1,466$ 40% 1,950$ 40% 2,102$ 41% - Research and development (GAAP) 408$ 11% 631$ 13% 673$ 13% Less: Stock-based compensation (121) (161) (194) R h d d l t ( GAAP) 288$ 8% 470$ 10% 479$ 9%Research and development (non-GAAP) 288$ 8% 470$ 10% 479$ 9% - Sales and marketing (GAAP) 303$ 8% 422$ 9% 447$ 9% Less: Stock-based compensation (27) (38) (43) Sales and marketing (non-GAAP) 275$ 8% 384$ 8% 404$ 8% - General and administrati e (GAAP) 261$ 7% 377$ 8% 409$ 7%General and administrative (GAAP) 261$ 7% 377$ 8% 409$ 7% Less: Stock-based compensation (31) (40) (35) General and administrative (non-GAAP) 230$ 6% 337$ 7% 374$ 7% Total costs and expenses (GAAP) 2,443$ 67% 3,386$ 71% 3,640$ 70% Less: Stock-based compensation (184) (245) (281) T t l t d ( GAAP)Total costs and expenses (non-GAAP) 2,259$ 62% 3,141$ 65% 3,359$ 65% (1) Percentages based on GAAP revenues of $3,664 million in Q1 '07, $4,827 million in Q4 '07 and $5,186 million in Q1 '08. 9
  • 10. Table 2 - Reconciliations of non-GAAP results of operations measures to the nearest comparable GAAP measuresmeasures to the nearest comparable GAAP measures Operating Margin Operating Margin Operating Margin Figures in millions except per share amounts Q1'07 (1) Q4'07 (1) Q1'08 (1) Income from operations (GAAP) 1,221$ 33% 1,441$ 30% 1,546$ 30% Add: Stock-based compensation 184 245 281 Income from operations (non-GAAP) 1,405$ 38% 1,686$ 35% 1,827$ 35% Net income (GAAP) 1,002$ 1,206$ 1,307$( ) ,$ ,$ ,$ Add: Stock-based compensation (net of tax) 157 203 230 Net income (non-GAAP) 1,159$ 1,409$ 1,537$ Net income per share - diluted (GAAP) $3.18 $3.79 $4.12 Net income per share - diluted (non-GAAP) $3.68 $4.43 $4.84 Shares used in per share calculation - diluted 315 318 317p (1) Percentages based on GAAP revenues of $3,664 million in Q1 '07, $4,827 million in Q4 '07 and $5,186 million in Q1 '08. 10