This presentation summarizes the results of SAM Global's 2016 IP Barometer survey of over 900 media professionals. The survey found that 64% of Europeans and 56% of North Americans plan to transition IP production workflows within the next two years. Additionally, 54% of Europeans and 50% of North Americans plan to start IP infrastructure projects within 9 months. However, many respondents reported skills gaps in IP technology. While 69% plan to address this with staff training, 40% do not fully understand SDN/NVDN and 56% want more information on its pros and cons. Open standards were viewed as the most important technology approach. Overall, respondents expressed concerns about quality and cost during the IP transition.

1. Presentation
Title
Presenter
Date
SAM Global
IP Barometer
Findings
January 2017

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Overview
This presentation provides an overview of the results
from SAM’s Global IP Barometer survey, conducted
in late 2016.
The survey answers key questions surrounding IP,
including timeline for the transition, the internal
skills gap, as well as industry business and
technology concerns.
The results were announced 24th January.

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Methodology
• The survey was conducted online using Survey Monkey
• It was promoted via tier one industry publications incl. TVB
Europe and TV Tech US, and was also sent out via the
following databases: Asia Pacific Broadcast, Broadcast Beat
Digital Studio Middle East and Panorama Audiovisual, in
addition to SAM’s own contact database and social channels.
• The target sample size was 1,000 respondents globally. The
survey obtained 933 responses in total, of which 37% of
respondents have a global operational reach, 31% national,
17% regional and 15% local
• Of the 933 total responses, the majority of respondents were
located in Europe (43%) and North America (34%)

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Key findings: Transition timelines and business benefit
Media companies globally are actively
looking to deploy IP across both
infrastructure and production workflows
in 2017.
Moving to an IP production workflow
in the next two years
64%
Europeans
56%
North
Americans
Starting IP infrastructure
within 9 months
54%
Europeans
50%
North
Americans

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Key findings: Transition timelines and business benefit
This IP migration is driven by the desire for
improved flexibility and reduced
infrastructure – 35% of respondents
claimed each of these were of highest
importance.
The number one priority will be migrating
media studios to IP infrastructure (35% of
respondents). The highest ranked 2nd
priority was playout (32%).
35%
35%
32%

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Key findings: Skills gap and the need for training
Just 36% of North American and 28%
of European respondents currently
have the skills needed, while 47% of
North Americans and 56% Europeans
say they ‘partially’ have the skills
needed.
28%
Europeans
36%
North
Americans
47%
North
Americans
56%
Europeans

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Key findings: Skills gap and the need for training
40% of all respondents said that they do not fully
understand SDN/SDVN, while 56% want to know
more about the pros and cons of using SDN/SVDN in
managing IP infrastructures.
69% of all respondents plan on bridging the skills gap
by training existing staff with just 22% saying they will
bring in specialist consultants to support the transition
to IP.
56%
69%
22%
40%

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Key findings: Technology approach
Adopting open standards is the most
important in terms of approach
/approach for IP infrastructure
according to 47% of respondents.
The second highest priority in terms of
technology is a seamless IP and SDI
control system (26%).
47%
26%

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Key findings: Technology approach
Of greatest concern is compromising
the quality of production with 31% of
the votes, followed by 27% ranking the
cost of the transition as their number
one concern.
81% of respondents will take either a
hybrid SDI / IP or pure IP approach to
current infrastructure projects. 71% of
Europeans compared to 65% of
Americans will take a hybrid SDI / IP
approach.
71%
Europeans
65%
North
Americans

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Thank you
For more information, please contact marketing@s-a-m.com