What does the future hold for data collection in market research and how does Market Research need to respond to innovations taking place both within and outside the research industry? Join Qualtrics and Managing Director of Meaning ltd. Tim Macer as we discuss why all those involved in market research data collection should start planning for change in the face of a period where disruptive innovation is about to wreak havoc with what has long been the industry´s staple crop. Tim will offer several practical suggestions on how to be prepared with some pre-emptive innovation of your own.

1. Webinar Overview
“What technology-led innovation is doing to the
future of data collection”
Estimated Time: 50 minutes
5 minutes Des Martin - Introduction
30 minutes Tim Macer
5 minutes Market Research Week Update
(mrweek.com)
10 minutes Q & A
@Qualtrics / @timmacer / #QualtricsWebinars

2. Webinar Overview
Estimated Time: 50 minutes
5 minutes Des Martin - Introduction
30 minutes Tim Macer
5 minutes Market Research Week, 7th – 11th Dec
10 minutes Q & A

3. “What technology-led innovation is
doing to the future of data
collection”

4. Customer Insights
Voice of the Customer Programs
Customer Satisfaction Surveys
Net Promoter Systems
Website Experience Feedback
Employee Insights
360-degree Employee Feedback
Employee Engagement Surveys
Employee Satisfaction Surveys
Exit Interviews
Market Insights
Ad Testing
Concept Testing
Market Research
Academic Studies
All your insights in one place

5. Tim Macer Slides

6. MRweek.com is a five-day celebration of
the best in market research.
MRweek.com includes:
• Webinars with industry leaders
• Peer review sessions
• Q&A forums
• Content downloads
Taking place: December 7th – 11th

7. Head over to MRweek.com & Reserve your Seat

8. 8
Questions?

9. ‘Sophisticated Research Made Simple’
SM