National culture is most important for the business who want to globalized in the world. It is very important to understand national culture to expand business because of what people want in that particular area and that region. National culture is study about people needs in that area where company want to grow there business.

1. What is National
culture ?

2. National culture - a layer of culture that is a certain collective programming of the
mind of society, which is created as a result of upbringing and growing up in a
specific country. It is an undeniable element of national consciousness. National
culture together with collective memory is the carrier of national cultural traditions.
The most important parts of national culture are: language, religion, food and
customs.
Factors that strongly affect the programming of the mind common to all citizens are,
among others state language, political system, state system of education, mass
media, etc. An essential element of national culture is its relative stability.
Nevertheless, this culture is also subject to gradual changes most often associated
with the impact of other cultures. At present, it may seem that the culture of the
West and the United States dominates on a global scale.

3. Elements of national culture
National culture is made up of the following elements:
Language: The language spoken in a particular country is an important aspect of its national culture. It is the
primary way in which people communicate with each other, and it can also serve as an identifier of national
identity.
Art: Art is an expression of a nation’s culture, and it can take many forms. From painting and sculpture to
dance and theatre, art is used to express the thoughts and feelings of a nation’s people.
Music: Music is another way in which people express themselves, and it can be a reflection of the beliefs,
values, and attitudes of a nation. Music can also be used to celebrate important national holidays and events.
Literature: Literature is a way for people to explore their culture and values through stories, poems, and
plays. It can be a way for people to explore their past and imagine their future.
Religion: Religion is another important aspect of a nation’s culture, and it can be an expression of shared
beliefs and values. Religion can also be a source of spiritual guidance and comfort.
Each national culture also has a fixed set of other specific elements. Most often they include: a set of beliefs,
religions - an extremely important element especially from the perspective of a religiously homogeneous
country, places and events important from the point of view of the history of the nation
artistic works - art and literature - created in different eras with characteristic features for a given nationality
set of customs, values – traditions national heroes both historic and fictional
It is worth mentioning that the progress of national culture is an important element of state policy. It directly
affects the attitudes of citizens, which in any way can shape the future of the nation.

4. Example of National culture
An example of National culture is the culture of the United States of America. Language in the US is
primarily English, with Spanish being the second most common language, and other languages like
Chinese, French, and German being spoken in some parts of the country. Art in the US is varied, with
painting, sculpture, dance, theatre, music, and literature all being popular. Music in the US is a way
for people to express themselves and celebrate important events, and literature is a source of
exploration and imagination. Religion in the US is a source of spiritual guidance, and Christianity is
the most commonly practiced faith. This example demonstrates the way in which language, art,
music, literature, and religion can all be part of a nation’s culture.
National culture is an important concept to understand when looking at the way in which a nation
functions. It can provide insight into the way in which people interact with each other and their
expectations of each other in social situations. It can also be used to understand the beliefs and
values of a nation and how they have shaped the way in which people live and interact with each
other. National culture is also an important tool for understanding the history and identity of a nation,
and for exploring the potential for the future.

5. Nation and state
The nation should not be equated with the state. The concept of culture is more connected
with the nation than with the state, because over the years it was the nations that were
shaped as forms of social organization. The states as political units shaped their world
structure only in the mid-twentieth century. A large part of the world's state system is a
remnant of the colonial system, which is why the borders of many countries do not reflect the
real cultural differences that often divide the local population. It is impossible for everyone
who has the citizenship of a given state to have the typical features of a given nationality, that
is, the national culture that characterizes this country.
Of course, the vast majority of countries create a coherent whole of their communities, which
combines primarily historical achievements. However, we can call this nation a cultural
community. The members of the nation are characterized not only by their own language and
historical past, but they are also distinguished by a number of personality traits that make up
the so-called national character and solidarity.

6. Types of National culture
National culture can be divided into two main categories: high culture and popular culture.
High culture: High culture is the culture of the elite, and it is usually associated with the
upper and middle classes. It is often seen in art galleries, museums, and theatres, and it can
include performing arts, visual arts, and literature.
Popular culture: Popular culture is the culture of the general population. It is usually seen in
the media, including television, films, and music. Popular culture is often seen as less
traditional and more casual than high culture.