Rogelio Umaña - Curriculum Vitae


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Rogelio Umaña - Curriculum Vitae

  1. 1. Rogelio Umaña Self Employed - Digital Communications Consultant Summary I started in advertising as Copywriter, Creative and then Creative Director and Planning Director for FCB & DraftFCB. Curious and truly invested in technology since a teenager, the nascent and quickly growing field of digital communications of the early 00's was a natural fit for me. That's why from 2008 to 2013 I accepted the challenge to build & lead the Interactive Department at Tribu DDB Costa Rica helping several local and regional brands on how to navigate and understand the challenges of new media. In march 2013 I embarked on another new challenge as an independent consultant. I'm also truly passionate about teaching and public speaking regarding the impact that technology has on brands, services and our lives so I find myself continuously searching, reading and writing about what the future holds for us. Experience Digital Communications Consultant at Self Employed March 2013 - Present (11 months) Currently working for the Consumer Interaction Center project in Coca-Cola Latin Center. Creative Director Interactive at Tribal DDB Costa Rica October 2008 - March 2013 (4 years 6 months) My work is simple: To glue together the creative minds of a very talented team making the most of the ever-growing number of digital tools in order to find solutions for our clients' challenges. 3 recommendations available upon request Regional Planning Director (Central America) at Crea/DraftFCB January 2007 - October 2008 (1 year 10 months) Working as creative strategist and insight catalyst for our clients in Costa Rica, Honduras, El Salvador, Guatemala and Nicaragua. Planner/Creative Director at FCB Costa Rica January 2001 - December 2006 (6 years) Learn from consumer conversations and hunt for those hard-to-find insights that are the keystone of a good communication strategy, Copywriter at FCB Honduras July 1999 - December 2000 (1 year 6 months) Engage the reader through the use of words with the passion and zeal of someone that loves the beauty of written language. Page1
  2. 2. Music Department Coordinator at Centro Cultural Infantil de San Pedro Sula January 1995 - December 1998 (4 years) Help kids to discover their passion for music and inspire them to learn to find their talents. Organizations Clandestina Hub Creativo Trainer 2009 to Present Courses Independent Coursework Hyper Island Master Class Languages English Skills & Expertise Social Media Evangelist Public Speaking Presenter Creative Strategy Social Media Digital Marketing Interactive Marketing Digital Media Advertising Consumer Insights Copywriting Digital Strategy New Media Social Media Marketing Online Marketing Idea Generation Social Networking Online Branding Community Management Social Marketing Technology Evangelist Creative Insights Page2
  3. 3. Creative Direction Online Advertising Customer Insight Art Direction Marketing Communications Web Design Brand Development Email Marketing Corporate Branding User Experience Education Universidad de San Pedro Sula Licenciatura, Communications/Advertising, 1994 - 2000 Escuela de Música Victoriano Lopez Bachiller, Music Education/Violin, 1988 - 1992 Honors and Awards Cannes Lions Shortlist, Festival Volcán (Costa Rica), Festival Antigua (Centroamérica), Festival Caribe (Centroamérica), Pregonero de Bronce/Nación (Costa Rica), Premios Roger Barahona (Costa Rica), Premios Excel/La Prensa (Honduras), Ojo de Iberoamérica (Argentina). Interests Creativity, Planning, Web 2.0, Digital Marketing, Social Media, Music, Pop Culture, History, Christianity, Media Convergence, Page3
  4. 4. Rogelio Umaña Self Employed - Digital Communications Consultant 3 people have recommended Rogelio "I have worked with Rogelio on several interactive projects on all paid, shared, earned and owned media. We have shared challenges and success , he´s a great person to work with, excellent positive attitude and high professional skills in Interactive Creativity and Public Speaking." — Sergio Restrepo, CEO + Founder Darwin Digital, Darwin Zone, was with another company when working with Rogelio at Tribal DDB Costa Rica "I have always seen Rogelio as the multi-talented individual he has proven to be since his early teenager years when I met him. Later on we had the opportunity to get together a little closer, following his lead at the keyboards when we occasionally joined to play, while developing an interesting friendship that has continued to flourish. After graduating from college, during his internship where we met again, this time in the work field, and our sporadic exchange of words every now and then, I have seen his continuous growth. Later on, opportunely 'discovered' by some important advertising hot-shot companies, Rogelio is now putting his talents to work in our neighboring country Costa Rica, the 'capital' of advertising in Central America -I would dare to say." — Adalberto Hernandez Vega, Media Director, Ogilvy & Mather, worked with Rogelio at Ogilvy & Mather "A great project planner. Keeps one eye on the big picture and another on the details needed for projects to reach their goals. Excelente planner. Mantiene un ojo en el gran panorama y otro en los detalles que se necesarios para que los proyectos lleguen a cumpir sus metas." — Gaston Garcia, Partner, Arte y Logica, was with another company when working with Rogelio at Tribu/Saatchi & Saatchi Contact Rogelio on LinkedIn Page4