In the business world, communication is key to success. This includes being able to communicate effectively in a variety of situations. Effective communication is often the difference between success and failure when it comes to building relationships and making deals. To communicate well, you need to be aware of your audience. You also need to consider your choice of words and tone. And you need to remember that communication involves both what you say and what people hear. What you think you said may be different from what people heard. The 7Cs of Communication forms an acronym that helps us to focus on the major points we need to consider when we communicate. The seven Cs are: clear, correct, complete, concrete, courteous, coherent, and concise.

1. What is 7C in business communication? Answer in Short
Effective business communication is essential for an organization's success. It requires the right
approach and skill. It becomes especially important when you need to communicate information
that could be negative or unpopular.
The 7 C's of effective communication is a checklist that helps to improve the professional
communication skills and enhances the chance of being understood. The 7 C's of effective
communication are: Completeness, Conciseness, Consideration, Clarity, Concreteness, Courtesy,
Correctness.
1. Complete: The message should be complete and provide all the required information. It
should not leave any ambiguity and help the receiver to get a clear understanding of what is
being communicated.
2. Concise: A concise message should be used to communicate, keeping it short and simple for
the receiver to understand it easily. One should avoid using unnecessary words or jargon
which may complicate the meaning in any way.
3. Correct: The message must be correct, communicating facts and figures in an appropriate
manner. It must also be devoid of errors and mistakes, which can have negative consequences
for the sender.
4. Clear: The information must be clear so that there are no doubts in understanding it or
conveying it to others. Ensuring clarity can also help in avoiding confusion among the different
parties involved in communication.
5. Coherent: The message must be coherent, presenting information in an organized manner
with logical progression. Coherence also helps in avoiding distractions and confusion while
reading the message.
6. Courteous: The communication needs to be polite and courteous so that it can build a positive
image of the sender while ensuring a pleasant experience for the receiver as well.
7. Consideration: Consideration implies “stepping into the shoes of others”. Effective
communication must take the audience into consideration, i.e, the audience’s view points,
background, mind-set, education level, etc. Make an attempt to envisage your audience, their
requirements, emotions as well as problems.