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Why interactive media professionals need to think about ethics 090611

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Lecture to students of CMD AMsterdam on why interactive media professionals (designers) need to think about ethics when doing their work.

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Why interactive media professionals need to think about ethics 090611

  1. 1. Why Interactive Media Professionals Need to Think About Ethics 9 June 2011 Charlie Mulholland
  2. 2. Welcome (Or why do bloody designers always change stuff?)
  3. 3. Agenda <ul><li>What is ethics? </li></ul><ul><li>Why do interactive media designers* need to think about ethics? </li></ul><ul><li>Some thoughts on how designers might do this </li></ul><ul><li>Why should designers bother? </li></ul>
  4. 4. What is ethics?
  5. 5. Ethical does not always mean “legal” Source: http://farm4.static.flickr.com/3032/3098344728_6393a0b2b0_b.jpg
  6. 6. Not all unethical behaviour is illegal Source: http://farm2.static.flickr.com/1397/5103209989_1b80ed5dd4_b.jpg
  7. 7. Not all laws raise really serious ethical issues
  8. 8. Not everything legal is ethical
  9. 9. Ethics is not the same as a moral system Source:http://farm4.static.flickr.com/3144/3918806912_cd01fdc7d2_b.jpg
  10. 10. Moral systems consist of values (or ideas of the good) Source: http://farm3.static.flickr.com/2698/4206363731_d405df68fa_b.jpg
  11. 11. “ Ethics begins when elements of a moral system conflict” (Deni Elliot)
  12. 12. The trolley problem 1 You 
  13. 13. The trolley problem 2 You  A fat bloke 
  14. 14. Community or individual autonomy? Source: http://farm4.static.flickr.com/3396/3215375530_44dd1cb6f8_b.jpg
  15. 15. Truth or harm?
  16. 16. Transparency or privacy? Source: http://www.theregister.co.uk/2011/06/08/ico_speaks_to_facebook_on_facial_recognition_tech/
  17. 17. Freedom of ideas or desert?
  18. 18. Ethics is about finding your way through this maze
  19. 19. But why do interactive media designers need to worry about ethics?
  20. 20. Design decisions are based on values
  21. 21. Values in the goal of the artefact Source: http://farm4.static.flickr.com/3579/3855182335_8c09bc7731_b.jpg§
  22. 22. Values in the quality of the artefact Source: http://www.youtube.com/watch?v=rcNeorjXMrE
  23. 23. Source: http://farm3.static.flickr.com/2719/4191632639_8774b0e3d6_o.jpg
  24. 24. Values in the processes used
  25. 25. Values in the actual design decisions
  26. 26. So in effect designers are doing ethics for others
  27. 27. Whose idea of what is valuable do/should they use?
  28. 28. Some thoughts on how designers might do this
  29. 29. Use ethical decision models?
  30. 30. … Given the design process probably not!
  31. 31. Examine your own values
  32. 32. Understand different ways of thinking about ethics
  33. 33. Research stakeholders values
  34. 34. Use appropriate tools
  35. 35. Persuasion
  36. 36. Nudges
  37. 37. Scripts
  38. 38. Okay, this is all very well Charlie, but why should we bother?
  39. 39. First the bad news: ethical thinking gives us choices not answers
  40. 40. We may not like any of the choices
  41. 41. But as designers we must choose Source: http://farm6.static.flickr.com/5007/5262645427_a47dba0232_b.jpg
  42. 42. Doing ethics is inspiring Source: http://farm3.static.flickr.com/2786/4325390829_dfdaf61030_o.jpg
  43. 43. We can explain our choices to ourselves as designers
  44. 44. Further information <ul><li>Reading - Approaches to Ethical Dilemmas </li></ul><ul><ul><li>Rechtvaardigheid – Michael J. Sandel (http://www.bol.com/nl/p/nederlandse-boeken/rechtvaardigheid/1001004007574351/index.html) </li></ul></ul><ul><ul><ul><li>Michael Sandel is an excellent teacher and the above book is based on his lectures at Harvard – you can watch these at http://www.justiceharvard.org/ </li></ul></ul></ul><ul><li>Reading - Design Tools: </li></ul><ul><ul><li>Persuasive Technology – B.J. Fogg ( http://www.bol.com/nl/p/engelse-boeken/persuasive-technology/1001004000738144/index.html) </li></ul></ul><ul><ul><li>Nudge - Richard H. Thaler & Cass R. Sunstein (http://www.bol.com/nl/p/engelse-boeken/nudge/1001004006450765/index.html) </li></ul></ul><ul><li>Tools </li></ul><ul><ul><li>Design With Intent – (http://www.danlockton.com/dwi/Download_the_cards) </li></ul></ul>
  45. 45. Thank you for your attention Twitter: @charliem5 Email c.mulholland@hva,nl Source: http://farm1.static.flickr.com/72/190169989_308029fa25_b.jpg

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