Multiscreen Experience Design
Strategy and concept development
for digital services for multiple screens
The Multiscreen E...
Twitter:@wolframnagel#Multiscreen
Multiscreen
Experience
Design
Strategy and concept development
for digital services for ...
We are a nation
of multiscreeners.
Most of media time today
is spent in front of a
screen.
Google study 2012 (bit.ly/ggl12)
Multiscreen Experience Desgin
device / screen
context of use
user
strategies
and examples
Smartphone:	 communication, networking, entertainment
Tablet:	 entertainment and communication
Desktop:	 professional and ...
http://www.cxpartners.co.uk/cxblog/mobile-app-or-mobile-web/
http://www.cxpartners.co.uk/cxblog/mobile-app-or-mobile-web/
...
Hildegard Braun Ulrike MeißnerInge Behrend Silvia Nolte
Lukas Schmitz Chris Kulig Björn Hohmann Marc Lüttich
User PROTOTYP...
Chris Kulig (Trend user)
aged 35, single | event manager, secondary school
MODEOFUS
E S
ITUATION
ENVIRONMENT
Context of use
mobile context of use
strategies
and examples
Mobile First Simultaneity Social TV Device Shifting Complementarity
Synchronisation Screen Sharing Coherence Fluidity Smar...
Josh Clark
https://twitter.com/#!/globalmoxie/status/192276891913297920
A part of Multi-device
strategy is simply
embracin...
Authors: W. Nagel / V. Fischer
Publisher: digiparden GmbH
ISBN: 978-3-9815872-0-3
1st edition (German), May 2013
284 pages...
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Multiscreen Experience Design (short presentation, English)

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Multiscreen Experience Design – Strategy and concept development for digital services for multiple screens (executive summary / short presentation). July 2013. English short presentation of the book and project by Wolfram Nagel and Valentin Fischer (authors) and digiparden GmbH (publisher/editor). More information via multiscreen@digiparden.de

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Multiscreen Experience Design (short presentation, English)

  1. 1. Multiscreen Experience Design Strategy and concept development for digital services for multiple screens The Multiscreen Experience project is supported by digiparden GmbH. digiparden GmbH is editor and publisher of the Multiscreen Experience Design book.
  2. 2. Twitter:@wolframnagel#Multiscreen Multiscreen Experience Design Strategy and concept development for digital services for multiple screens Executive summary Wolfram Nagel, digiparden GmbH Schwäbisch Gmünd, July 2013
  3. 3. We are a nation of multiscreeners. Most of media time today is spent in front of a screen. Google study 2012 (bit.ly/ggl12)
  4. 4. Multiscreen Experience Desgin device / screen context of use user strategies and examples
  5. 5. Smartphone: communication, networking, entertainment Tablet: entertainment and communication Desktop: professional and recreational usage Smart TV: visual information and simultaneus usage FOUR Screens / devices
  6. 6. http://www.cxpartners.co.uk/cxblog/mobile-app-or-mobile-web/ http://www.cxpartners.co.uk/cxblog/mobile-app-or-mobile-web/ People use any platform to do anything. Giles Colborne
  7. 7. Hildegard Braun Ulrike MeißnerInge Behrend Silvia Nolte Lukas Schmitz Chris Kulig Björn Hohmann Marc Lüttich User PROTOTYPES
  8. 8. Chris Kulig (Trend user) aged 35, single | event manager, secondary school
  9. 9. MODEOFUS E S ITUATION ENVIRONMENT Context of use
  10. 10. mobile context of use
  11. 11. strategies and examples
  12. 12. Mobile First Simultaneity Social TV Device Shifting Complementarity Synchronisation Screen Sharing Coherence Fluidity Smart Content Mashability Communification Gamification Storyfication Emotionality Microjoyment Hybrid Media strategies and examples
  13. 13. Josh Clark https://twitter.com/#!/globalmoxie/status/192276891913297920 A part of Multi-device strategy is simply embracing the uncertainty.
  14. 14. Authors: W. Nagel / V. Fischer Publisher: digiparden GmbH ISBN: 978-3-9815872-0-3 1st edition (German), May 2013 284 pages Price: EUR 39,90 More here: www.multiscreen-experience-design.com Book and website

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