Why does your small business need SEO, SEM or SMM? What are those things? Check out this SlideShare to find out!

1. Effective Online Marketing
Going ORGANIC, LOCAL and SOCIAL
Organic search is the Local placement is Social Media is fast
result of typing in a best known as becoming the 800-
search phrase into Google Maps or pound gorilla in
Google or one of the Google Places (also online marketing.
other search Bing, Yahoo and Without a solid
engines. This others have the campaign, your
“natural” listing is still same features). This ranking will suffer
highly important in is becoming much immensely.
your SEO & SEM more important.
strategy.
You MUST perform all three optimization and marketing techniques to
succeed in the online space today!

2. Today’s business owners are faced
with an enormous problem
They are not aware of the opportunities that exist
to get ahead of their competition
1. Now more than ever, your website and social platform will be increasingly
important.
2. Most business lack the knowledge to develop a web campaign that is
effective at effectively converting views into sales.
3. Some businesses believe they can’t compete on an economical basis with
the big guys.
4. And many business are finding it hard to make transition from traditional
advertising mediums.

3. Do You Still Do This?
In the past, staying connected meant advertising with:
• Phone Directories
• Newspaper or phone book
• TV & Radio
• Direct Mail
• Telemarketing
• Print Ads
• Word of Mouth

4. Times are rapidly changing
Traditional advertising mediums are
loosing their effectiveness
• Phone Directory Where is yours?
• Newspapers Declining Rapidly
• TV DVR/TiVo
• Telemarketing Do Not Call List
• Direct Mail 1%-2% Yield
• Print Ads Rising Costs
• E-Mail Spam Software
4

5. One Statistic Stands Out
82% of local searches result in offline action
That means, your phone will ring or customers will walk through your
door if you stand out in the new local market
1 78 80
percent of percent of online
trillion web pages
households have two users have at least
exist online today
or more computers one social account
Your website is still your home base and is important!

6. But having a website isn’t enough anymore
• Once you build it, how do people find it?
• How do you find targeted traffic and
drive it to your website?
• How will social media and mobile
applications play into the plan?
• And what about all those new review
sites and social portals?
Most search optimization companies fall short because they only do
ONE of the three things required to succeed online today!
6

7. You Need a Mixture of ALL Techniques
To get the most results, you must employ
ORGANIC, LOCAL and SOCIAL
Organic search is the Local placement is Social Media is fast
result of typing in a best known as becoming the 800-
search phrase into Google Maps or pound gorilla in
Google or one of the Google Places (also online marketing.
other search Bing, Yahoo and Without a solid
engines. This others have the campaign, your
“natural” listing is still same features). This ranking will suffer
highly important in is becoming much immensely.
your SEO & SEM more important.
strategy.
Let’s take a look at the three techniques, so you better understand why
ALL THREE are better when used together

8. Organic Search Results
Traditional Search Engine Optimization (SEO)
Typing in keywords or key phrases
results in “natural” or “organic”
results
This still represents over 60%
of most traffic for a website
that ranks
85% of all organic
result traffic
comes from
BEING ON
PAGE ONE

9. Organic
There are over 100 highly traffic websites where
consumers are talking about and Reviewing YOU!
Are you monitoring your online reputation and optimizing your listings?
SOMEONE SHOULD BE!

10. Local Placement or Search
• 71% of all American adults use the Internet.
• 91% of all Internet users use a search engine to find information.
• Over 50% of all purchases are preceded by an Internet search
• 30 percent of all search queries contain a city, state or zip code.
• There are 2.6 billion local searches a month
• What does this have to do with you?
• You need placements on LOCAL SEARCH PORTALS & MAPS

11. Why Mobile?
• There are 5 billion plus cell phone user vs. only 1.8 billion Internet users
(almost 3x in market size.)
• Of these users, 51 Million use smart phones.
• There is a fundamental shift in how people are communicating.
• Text open up rates are 95%

12. Not to mention…
• 73% of new mobile phone buyers report that text messaging
is the most important feature on their phone
• The typical mobile phone user now sends more text messages
than mobile phone calls
• Gen Y and Z consider e-mail passe’.
• In fact, some universities have stopped distributing e-mail
accounts.
• You can buy traffic for .02 a click!

14. Standing Out!

15. Provide access to potential
customers through Google and
Yahoo maps
15

16. Provide access to potential
customers through Review Sites

17. Our Services
• Set up local listings • Mobilize your business
• Make sure all elements • Set up Text Messaging
are there to get top • Add services ehre
placement.
• Add services here.

18. Review Process

19. Simple!
Our Process
1) REVIEW CARDS GIVEN TO CLIENTS
- Print Review cards to give to your clients so that they can submit honest reviews on your
product, service or performance. These stamped postcards are mailed directly to the Local Search
Dominator headquarters for publication.
2) REVIEW CARDS PUBLISHED ON WEB
- Review cards are scanned and also entered electronically on the web. These reviews are
distributed through a variety of review sites (such as Google Local) so other consumers can find
you when they are looking for a service provider.
3) REVIEW CARDS MAXIMIZE YOUR VISIBILITY
- Reviews published on on-line review sites maximize your company's visibility, credibility and SEO
results. The more reviews you have, the better your results.

20. A Comment on the Economy
• When times are bad for the economy, it can be a great time to start a
business. In fact, 16 of the 30 companies that make up the Dow industrial
average were started during a recession or depression. These include
Procter & Gamble, Disney, Alcoa, McDonald's, General Electric and
Johnson & Johnson
• These economic times are an opportunity. Companies that make it will
end up with a larger market share than when they started.
• How does one take advantage of the opportunity? By being known—how
does one get known? Marketing and promotion.
• Without promotion something terrible happens .. nothing
---PT Barnum