Survey result for a choosen topic: “Entertainment software industry as an integral part of modern life. How does advertisement affect ESi popularity?”

1. Research Methods
“Entertainment software industry as an integral
part of modern life. How does advertisement
affect ESi popularity?”

2. • 1) Does ESi is popular amongst people?
• 2) Does ESi is developing?
• 3) Does people are getting more familiarized
with ESi?
• 4) Is advertisement of ESi developers is
effective?

3. Gender
59, 19%
Men
Women
255, 81%

4. Age
200 186
180
160
140
120
100
80
60 51 56
40
20
20
0
10-17 18-22 23-27 > 27

5. Educational level
200
185
180
160
140
120
100
80 74
60
40 36
20 12
6
0
Schools Colleges BA&MA(S) PhD or M.D Other

6. Do you play games?
31, 10%
Yes
280, 90% No

7. What type(s) of games do you prefer?
180
162 162
160
140 133
120
120
100 85
80 75
60
42
40
20
0

8. What gaming platform(s) do you use?
300
271
250
200
150
100
50 49 47
50 35
0
PCs, Laptops Consoles Portable Mobile Other
gaming platforms
platforms

9. • In average, for a year : $99, 55
• Number of responded people : 280

10. Games vs. Movies
120, 41%
175, 59% 10 Games
10 Films

11. Have you ever heart about
electronic sport tournaments?
49, 17%
Yes
244, 83% No

12. How many times do you watch game
trailers during a month?
100 92
89
90
80
70
60 54 54
50
40
30
20
10
0
1 or 2 times 3 to 5 times More than 5 Never
times

13. How often do you read news about
games?
100
90 87
80
70
60 57
52 52
50 41
40
30
20
10
0
Daily Weekly Monthly Yearly Do not
read at all

14. How often do you play games?(weekly)
90 84
80 74
70 66 65
60
50
40
30
20
10
0
< 5 h. 6 - 12 h 13 - 26 h > 26 h

15. Do you want to enhance gaming to a
new level of popularity amongst people?
94, 33%
Yes
188, 67%
No

16. Comparing to your first game experience, do
you play video games more frequently
nowadays?
120
100 96
87
80
60
38
40 29
20
0
Yes, I play more No, I play less No changes at No idea
all

17. If your friends suggest you an interesting
game, will you play?
91, 32%
Yes
171, 61%
No
21, 7%
Maybe

18. Where do you usually receive information about games
and other entertainment software?
300
250 239
200
166
150
100
50 29 21
0
From my friends. From the Internet. From the Other
leaflet, magazine or
newspaper.

19. Why you do not play games?
30
27
25
20
15
15
13
10 9
8
5
0
I don’t like them It’s a waste of I’m too adult to My girlfriend Other
at all time play games (boyfriend)
forbids me to play

20. Have you ever played games?
12, 7%
Yes
172, 93% No