1. Vietnam Football
Social Network
CoreTech Team’s OAP Final Report
Toan Tran, Tuan Du,
Chau Nguyen, Duong Bui

2. Agenda
• Start-up Idea
• Value Propositions
• Hypothesis
• Survey Form
• Survey Results
• Market Size
• Conclusions

3. Start-up Idea
Vietnam Football Social Network (VFSN):
• Connects football fans and share the
passion
• Helps them making friends, having fun, and
betting legally

4. Value Propositions
• Live-Scores, Football Match Live Streaming
• Sharing and Commenting on the Live
Streaming Match with Friends
• Sharing Video Clip, Pictures, Status on
Personal Page
• Betting in each Match Using SMS
• Famous Clubs History, Football Coach &
Player Star Information, Excellent Goal Clips

5. Hypothesis
• Customers want to have a Football Social Network
in Vietnam (FSN)
• Customers want to play/share/comment
games/video clip/pictures/status on their pages
• Customers want to have a legal betting service in
FSN
• They are willing to pay for SMS Betting
• 60% of football fans want to use FSN
• Football clubs want to have a social page where
they connect to their fans in a real-time manner.

6. Survey Form
• Question 1: Do you want to have a Football
Social Network? (YES or NO)
• Question 2: Do you want to have legal
betting service in this social network? (YES
or NO)
• Question 3: What is the maximum price per
SMS for one betting? …..VND/SMS

7. Survey Form
• Question 4: Do you think we need some
games in our Social Network? (YES or NO)
• Question 5: What kind of the games that you
want to play in our Social Network?
• Question 6: Do you think we need News,
Football History, Football Club History,
Player Star, Famous Coach, Excellent
Goals…? (YES or NO)

8. Survey Form
• Question 7: Except money, do you want to
have other awards like offline events, match
ticket…………? (YES or NO)
• Question 8: Please give some your
suggestions about our Social Network?
………………………………………………..
• Question 9: Your full name and your age?
……………….

9. Survey Results
60
50
40
30 # YES
# NO
20
10
0
Question 1 Question 2 Question 4 Question 6 Question 7

10. Survey Results
Price
120000
100000
80000
60000
Price
40000
20000
0
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63

11. Survey Results
Price Distribution
35 120.00%
30
100.00%
25
80.00%
Frequency
20
60.00%
15 Frequency
40.00% Cumulative %
10
20.00%
5
0 0.00%
Bin

12. Survey Results
Age
35
30
25
20
15 Age
10
5
0

13. Market Size
• Vietnam Population Statistic Estimation from
2010 to 2050
• Unit: 1000 (People)
• Source: http://www.gopfp.gov.vn/so-
lieu;jsessionid=DA75863199FC35CE13EF0
C837F163DB9

14. Market Size

15. Market Size
• Potential Customers: age from 20 to 35:
about 25 118 000 (People)
• % age from 20 to 35 in total population:
(2010) 25118000/88749000=28.3 (%)
• 2012: Population about 90 000 000 (People)
• Assumption: 28.3% people age from 20-35
(same as in 2010)

16. Market Size
• One year: 26 weeks have attractive matches
• A person pays 3000 (VND)/SMS/Week
• 1/3 number of people that age in range
(20;35) are the football fans.
• ½ number of members join betting service in
a week.
• Market Size:
0.6*1/3*0.283*90000000*26*3000*1/2
• Market Size= 198.666 (Billion
VND)=9514655 (USD)

17. Conclusions
• Almost potential customers want to have a
Football Social Network with our value
propositions
• 70% customer agreed with
Price/SMS <= 5000 (VND)
• Market Size: 9.5 Million USD