This document discusses strategies for building brand awareness through social media marketing. It recommends developing engaging content, utilizing analytics to understand audiences, and supporting brand engagement. While social media is a useful free tool, it is important to select a few techniques to focus on rather than attempting everything half-heartedly. For a real estate company, social media provides an advantage over competitors who may not yet use these strategies. The writer plans to apply insights from the research to more effectively create brand awareness, grow business, and increase profits within their role at a New Zealand realty company.