1. CURRICULUM-VITAE
Priyasmita Ghose
House No 37, G Street, Jogpallya, Bangaluru -560008, India Mob: -+91 9741551280
E-Mail: ghosepriyasmita@gmail.com
SUMMARY:
Post Graduate in Economics with 4 years of experience in Analytics. Skilled in statistical modelling for CRM,
Marketing Analytics and Analysis for Consumer Banking, Insurance, Retail addressing business problems with
insightful recommendations and building productive relationships with client and internal management
AREAS OF EXPERTISE
 Market Basket Analysis, Cluster Analysis
 Econometric models including OLS and Pooled Regression, Logistic Models, ANOVA, Time Series
Forecasting (ARIMA, Exponential Smoothening Forecasting), Bayesian Regression.
 Survival analysis & Markov-Chain Model
 Collaborative Filtering
 CHAID
COMPUTER PROFICIENCY
 Advanced SAS, SAS E-Miner
 STATA
 SQL
 Microsoft Word, Excel & Powerpoint
WORK EXPERIENCE:
1. Sr. Consultant, Marketelligent – A Brillio Company (July, 2014 –Present)
Involved in a project for Dell Inc. comprising upsell & cross sell of enterprise products by building
various Statistical models to come up with intelligent targets to tap $400M opportunity across North
Americas. Involved
 Worked on the framework to mathematically come up with personalized recommendation for every system
sold through a sales representative to increase the sales of peripherals like Docks, Input Devices, etc.
 The techniques used in the process are Univariate Analysis, Logistic Regression, Collaborative Filtering,
Clustering, CHAID, Survival Analysis and Markov Chain.

2.  Developed a framework to track the performance of the sales representatives and to calculate the overall
goodness of the program
2. Consultant, Marketelligent – A Brillio Company (October, 2013 –July,2014)
Hands on exposure in the process of generating credit card financial reports and credit risk model
validation for a leading bank (State Farm Bank, Bloomington, Illinois, US)
 Evaluated the performance of variety of predictive models that were built before 2 years by Moody’s using
current data and suggested necessary changes for the approval of the models (Model Validation)
 Non-linear regression methodology such as Tobit regression and different variable transformation
techniques including B-Spline, Curve smoothening technique were applied.
Stress Testing
 Stress testing was conducted for five different economic scenarios in order to generate vintage level
forecasts. This process delivered a set of vectors under each alternative macro scenario and also a baseline
projection.
 Built time series model to forecast demand for consumer & small business.
3. Analyst, Meritus Analytics ( April, 2012 –October, 2013)
Gained expertise in working on Category/Demand Forecasting and Market Mix Modelling (MMM) of
various FMCG products for one of the largest companies across more than 15 countries of Asia-pacific
region.
a) The use of statistical analysis such as multivariate regression on sales and marketing time
series data using SAS
b) Quantifying the sales impact of various marketing activities (MMM) and hence determining the
effectiveness and ROI for each marketing activity( TV commercials, Promotions, Distributions etc)
c) Consulting on key business issues on various marketing activities and recommendations based on the
conclusions drawn from the regression model.
d) Multivariate regressions on stacked times series data for various class variables and determining the
comparative effectiveness and impact of marketing activities over different regions.
e) Identifying and creating groups of similar moving activities or images for a particular brand/market
using factor analysis in the times series image data, thereby realizing the more visible image for the
brand or in the market.
f) Predictive analysis (Demand Forecasting) dedicated to predict consumer demand for goods or services in
the future based on Price assumption, Economic growth of the countries(measured by macroeconomic
variables such as GDP, Money Supply, Earning Average etc.) and some extraneous factors such as trends
and seasonality.
4. Research Associate, National Council of Applied Economics Research (January,2012-March 2012)

3. Project: Renewable Energy impacting the labour market of Gujarat; Input Output Modeling.
5. .Associate Quality Analyst, Tech Mahindra Ltd. Noida, India (October, 2011-January,2012)
Functional Area: Analytics and Corporate Quality; Business Development
Involvement: In Six Sigma Projects for different processes and providing Business Solutions.
6. Crew Member, MacDonald’s, Colchester, U.K (December, 2009-January, 2011)
This has helped me to develop my communication skills, mastered me to work under intense
pressure and nurtured me to work as a team.
Responsibility: Maintaining the accounts.
INDUSTRIAL TRAINING:
ICRA Management Consulting Services Ltd (February 2011 to May, 2011)
Project: Validation and compilation of IACC-IMACS Business Confidence Index.
Involvement: Analyze bilateral economic activity between India and US, thereby getting a wide
exposure to different aspects of the economy including Macroeconomic Index, Financial Index, Firm
Competitiveness, Private Consumer Expenditure Index, Thrust Sector Index and Business Perception
Index.
EDUCATIONAL QUALIFICATION:
Master of Science in Applied Economics and University of Essex, U.K.
Data Analysis (2009-2011) Subjects: Macro Economics, Micro Economics,
Mathematical Methods, Econometric Methods and
Applications, Panel Data Methods, Application of
Data Analysis, Game Theory and Applications
Dissertation Title: Measuring Poverty of India on
the line of regression Analysis. The thesis included
a detailed analysis of poverty by incorporating the
relevant balanced set of panel data for 16 major
states of India.
Aggregate Marks:61%
Bachelor of Science in Economics (2006-2009) University of Calcutta, West Bengal, India
Subjects: Macro Economics, Micro Economics,
Econometrics, Development Economics,
Mathematical Economics, International Trade
Special Papers: Statistics and Mathematics.
Aggregate Marks:59.4 %
Higher Secondary from Carmel Convent School
Class XII: (2006) under West Bengal Council of Higher Secondary
Education. (Included Economics, Statistics,
Mathematics, Economic Geography, English,
Bengali).
Aggregate Marks: 68.4 %

4. Secondary from South Point High School under
Class X: (2004) West Bengal Board of secondary Education.
Aggregate Marks: 70.25 %
ACHIEVEMENTS:
 Awarded the Spotlight Award at Marketelligent, acclaimed for product incubation and development.
Represented South Point High School and Carmel Convent in Rowing and Table Tennis at the National
Level.
Represented University of Essex, U.K as Captain of the Women's Team in Table tennis and traveled to
different places to play at the District Level.
OTHER ACTIVITIES

Actively participated throughout in Table tennis. Rowing, Rock Climbing, Trekking & Swimming.
Associated with Daybodhho, an NGO in India (August2007-January 2009): Teacher in the evening School
meant for under privileged children and organizing blood donation and relief camps for the victims of natural
calamities and other epidemic diseases, along with winter camps for the children.
PERSONAL PROFILE
Father’s Name: Amal Ghose
Date of Birth: January 05, 1988
Marital Status: Single
Nationality: Indian
Languages known: English, Hindi, Bengali
Permanent Address : Pubali Apartment, Flat No A3, 16
Kalupara Lane Kolkata –700 031
Telephone –Land : 033 2415 1481,
Reference: Available on request.