2. INTRODUCTION TO AJANTA LTD
IDENTIFICATION OF THE PROBLEM AREA
OBJECTIVES OF THE STUDY
THEORITICAL FRAMEWORK
Construct and variables
LITRATURE REVIEW
RESEARCH METHODOLOGY
 RESEARCH DESIGN
 SAMPLING AND SAMPLE DESIGN
 HYPOTHESIS
 DATA COLLECTION
 DATA ANALYSIS
 ANALYTIC AND STATISTICAL TOOLS
 LIMITATIONS OF STUDY
RESEARCH FINDINGS
RECOMMENDATION

3.  located in different parts of the country,
e.g., Ludhiana, NCR, Baddi and Dehradun in
North, Rajkot, Jamnagar, Pune and Mumbai in
West
 Assembly plants at these locations are being
fed with raw materials and intermediate
products from all over the country and abroad
(as well as these locations).
 Distribution networks with supply all over the
country and abroad. This is going to increase
the nature and extent of movement of goods
and services across the country.
 AJANTA in Morbi has added capacity to
produce 40,000 units of quartz clocks and
time pieces at a single location

4.  The competitor CLOCK Industries(quartz, samay
and prestigue) are growing at rapid rate w.r.t
ajanta, despite of the fact that ajanta offers its
products at lower prices than other three.
 Clocks come under the durable goods and once
sold, their demand reaches to saturation, so there
is a need to explore new uses for the same.(e.g-
Gifting purposes)

5.  To know the potential sales of AJANTA LTD. in corporate for
gifting purposes to employees as a promotional tool in
LUDHIANA
 To modal the value of potential sales on the basis of certain
predictors like “number of workers, budget for gifts per unit
employee, promotional budget of the company etc”.
 To study the current Market trends in CLOCKS & OTHER
ELECTRONIC ITEMS and what are the various
MOTIVATIONAL Strategies these companies are adopting.

6.  Construct- Employees preference on account of
their attitude toward clocks & other electronic
items.
 Dependent variables- potential sales of clocks
& other electronic items in corporate.
 Independent variables- number of workers,
budget per employee, workers preference &
other motivational strategy.

8. The study –conclusive, descriptive statistical study.
 Conclusive because after conducting the study, the
researcher comes to a decision which is precise and
rational.
 The study is descriptive because it is in the descriptive
study, that the data is collected for a definite purpose
and here the purpose is definite i.e. the data is
collected, to find out the potential sales of AJANTA
LTD.
Area of Study :ludhiana
Period of Study : 45 days

9.  Questionnaire method in sample survey.
 The questionnaires were structured non-
disguised questionnaire .

10.  100 Corporate
 Mainly there were handlooms & hand tools
manufacturers.

11.  Non probability convenience sampling method.
 Convenient sampling is used because only
those people were asked to fill the
questionnaires who were easily accessible and
available to the researcher.

12. 1. Absence of open-ended questions.
2. ludhiana population -5 to 7 lacs. sample
size -100 corporate only.
3. The information supplied might be biased.
4. The companies are not disclosing their
strategies because of the fear from
competitors
5. Only 45 days were not sufficient for
study.
6. Power cuts in industries.

13.  There is no significant difference between
high, medium and low scale companies on the
preference of clocks.
 There exist a correlation between number of
workers and budget for gift of company per
employee .

17.  Average potential sales are of Rs.
117000 per company per annum in
the ludhiana.
 One way anova results show that there
is no significant among high, medium
and low scale company-
:there is no need to develop different
price products for low, medium and
high scale company.
 Correlation results show that with the
increase in number of workers in a
company the budget for gifts per
employee decreases.