3. 1930’s
• Secret Yeast from Joseph Le beouf by Vernon Rudolph in
1933
• New beginning :Winton- Salem in North California in 1937
1940’s
• Mix and equipment factory in 1948, headquartered at Ivy
Avenue
1960’s
• Rudolph died in 1973
• Beatrice Food Company bought Krispy Kreme in 1976
1970’s
• Standardized the look of shops
• Began to expand
R
I
S
E
B
E
F
O
R
E
F
A
L
L
Cont…
4. 1980’s
• Joseph A. McAleer, owner of a group of franchisees
bought krispy Kreme from Beatrice food Company in
1981
• Focused on retail sales
1990’s
• Express stores opened with double drive-thru lanes but
no seating in 1994
• Scott Livengood appointed as Chief executive officer in
1998
2000
• Went public on the NASDAQ at 21$
• Opened its first store outside the U.S in 2001
5. In 2004, krispy Kreme reported its first loss since it went public in 2000
