2. COMPANY PROFILE
• Louis Vuitton is a French luxury fashion house and company founded in 1854
by Louis Vuitton.
• The label's LV monogram appears on most of its products, ranging from luxury
bags and leather goods to ready-to-wear, shoes, perfume, watches, jewelry,
accessories, sunglasses, and books.
• Louis Vuitton is one of the world's leading international fashion houses.
• It sells its products through standalone boutiques, lease departments in high-
end departmental stores, and through the e-commerce section of its website.
4. Achievements Louis Vuitton
• According to a Millward Brown 2010 study, Louis Vuitton was then the world's
19th most valuable brand and was estimated to be worth over US$19 billion.
• For six consecutive years, Louis Vuitton was number one on the 10 most
powerful brands list published by Millward Brown’s 2011 BrandZ study with a
value of $24.3 billion. It was more than double the value of the second-ranking
brand.
• Louis Vuitton is one of the most counterfeited brands in the fashion world due to
its image as a status symbol.
6. Strengths:
• Strong association with quality.
• Fantastic marketing using celebrities.
• Collaborates with top designers worldwide.
• Oldest fashion brands with more than 150 years of establishment.
• Recognized very easily by everyone due to its logo.
Weaknesses:
• Intense competition results in low market shares.
• Weak online presence & online sales.
• Fake replica
7. Opportunities:
• Strategic collaborations with certain other companies having the same
customer segment.
• Tie-ups with top lifestyle events, hotel chains, & fashion houses can
boost business.
Threats:
• Global recession or financial crisis.
• Government policies on international trade can become the reason
for slowdown operations.
• Their team which mostly consists of European designers will find
managing multinational customization a huge challenge.
9. LOUIS VUITTON’S ANNUAL REVENUE
• Louis Vuitton has 19,000 employees, and the revenue per
employee ratio is $521,052. Louis Vuitton’s peak revenue
was $9.9B in 2022.
• Louis Vuitton India Retail's operating revenues range is Over
INR 500 cr for the financial year ending on 31 March 2022.
• LV becomes Europe's most valuable company at $500 billion
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