2. PREPARED
BY
1) P.PRASANTH
2) B.V.VIGNESH
3) K.S.ARVINDAKARTHIK

3. Emerald = quality consciousness +
perfection in manufacturing + business
ethics.
Emerald Jewel Industry
India Limited (Emerald)
was established in
1984.

4. Board of Directors
Mr. K. SRINIVASAN
MANAGING DIRECTOR

5. TECHNICAL DIRECTOR
Mr. G.K. VENKATAGOPAL
WHOLE TIME DIRECTOR
Mrs. SHAKTHI SRINIVASAN
DIRECTOR
Mr. M. KARUNAKARAN
Mr. C. R.NARAYANASWAMY
Mr. R. VENKATESAN

6.  Emerald started it business by working with goldsmiths and then
established its own manufacturing in 1992. Emerald transformed
conventional methods of jewellery manufacturing into technology and
talent driven process.
 The ultra modern manufacturing facilities in Coimbatore are an
example of the same. Currently Emerald has the esteemed tag of
being the “Largest Jewellery Manufacturer in the SAARC Countries”.
Jewellery manufactured by Emerald commands a premium in the
market for its uniqueness of design and quality workmanship.
 The Company caters the demands of domestic Indian markets and
also exports to countries like Singapore, Dubai, UK and USA. The
Group is retaining the coveted “Export House” Status for its
continuous excellent performance in exports.

7.  Emerald is known for its large number of design base (over 1
lac designs). All designs have been developed internally by an
active team to efficient designers who are involved extensively
in market survey. They attend various trade shows and events
to know currents trends in markets.
 The guiding force of Emerald has been the Managing
Director, Mr. K Srinivasan, who has 25 years of rich and varied
experience in the field of jewellery manufacturing.
 He is ably assisted by his wife, Mrs. Shakthi Srinivasan and
Mr. G.K. Venkatagopal who are in capacity of Directors with
Emerald.
 The vision and ideas of the top management has guided and
lead the company towards excellence.

8.  The Company provides employment to over 2000 people. The
incredible commitment and the dedication of the employees
fuel the growth of the Company.
 The in-house 'training centre' provides extensive training in the
areas of design, production, stone setting, etc. to the work
force before absorbing them into the regular stream to
maintain uniformity of quality and perfection.
 Timely exchange of ideas between employees and
management helps in attaining continued improvements in all
spheres of the management.
 Highly qualified engineers and professionals help the
management in achieving the objectives of the company.

9.  AT present government has banned to import gold




form other countries
It is very bad situation for jewelers makers
So this company also facing critical problem to sell
Jewells in indian market
So they have decided to manufacture and sell their
products in abroad
But they have no idea to change their business

10. THANK YOU