2.
Established -1984.
“Emerald” is known for its quality consciousness, perfection in manufacturing and
business ethics
It started business by working with goldsmiths and then established its own manufacturing
in 1992.
Currently Emerald has the esteemed tag of being the “Largest Jewellery Manufacturer in
the SAARC Countries”.
The Company caters the demands of domestic Indian markets and also exports to
countries like Singapore, Dubai, UK and USA. The Group is retaining the coveted “Export
House” Status for its continuous excellent performance in exports.
Emerald is known for its large number of design base (over 1 lac designs). All designs have
been developed internally by an active team.
3. Emerald as a manufacturer
Transformed conventional procedures to a technology based.
Introduced uniqueness in design (over 1 lake designs).
Improved quality of workmanship.
Internal design work leading to innovation.
Satisfying the needs of internal customers.
Increase production from 400gm/month to 2 metric tones/month. Quality
maintained in every aspect of production.
5. Awards and laurels
Won national jewelry award for – Best jewelry manufacturer and Gem of the
year.
Awarded as the “Preferred manufacturer of India”.
6. Emerald as an employer
Provides employment to over 2000 people.
As the employee grows the company grows.
In-house training provided.
Continuous improvement through proper interaction
between management and employee.
7. Achievements
1984
Establishment of emerald jewelers
1990
Jewel exports
1997
Micro wire drawing
1986
In-house emerald die works
1989
Testing and quality certifications
emerald polishing unit
1991
infrastructural
expansion
1994
Emerald jewel tech
1998
Krishna
Charitable trust
2003
Diamond and
Diamond jewelry
8. Emerald as innovator
-Revolution period from 1995- 2003.
-Computer aided design process.
-Extensive research done in field like laser cutting,
stone setting, gold recovery etc.
-Reduction in gold wastage.
-Innovation by mixing casting and handmade designs.
-Innovation through light weight jewelry.
-Internal design process based on extensive research.
9. Managing Director
Started out as a salesman with salary of Rs. 100.
Began with 100-150gms gold now handles 15 tonnes a year.
A strong network base led to expansion of business.
First jeweller to concentrate in design accuracy and quality of
finish.
Customer satisfaction is his objective.
K. Srinivasan,
Managing Director,
Emerald Jewel Industry India
