This document provides an overview of 3H Organic, a social enterprise focused on bringing organic produce and products to consumers affordably. It has four lines of business: 1) organic farming, 2) organic retail, 3) ready-to-eat food, and 4) a medicinal plant nursery. The enterprise has started a proof of concept in 2015 across its lines of business and seen satisfactory results. It is seeking investment to expand its operations over the next three years, increase production and sales, and evolve into a full organization with a 40+ employee team focused on high social and financial returns.

1. 3H Organic
Bringing nature close to Consumers
Social Entrepreneurship - A case study
Prasad . V
+91 9611701326
Email: manavataservices@gmail.com
www.3hmission.org Nov 2015

2. 3H Organic - LOBs
Progress so far
LOB Targeted Outcome
1 Organic Produce • Grow organically commonly used Groceries and Vegetables
2 Organic Retail
(~40%)
• Supply Farm outputs directly to consumers at affordable
prices
3 Ready to Eat food
(~60%)
• Farm outputs processed as ready to eat food and supply to
consumers at affordable prices
4 Medicinal Plant
Nursery
• Grow and supply low cost and effective medicinal plants to
Households, Offices
3H Organic - Initiative Started in Mar 2015
1 Organic Produce  Farming started in 50 Acres in 3 Regions from last 4 months
2
Organic Retail  Ecommerce and door delivery started from last 6 months and
supplying to regular consumers , 30 0+ so far
3
Ready to Eat food  Organic millet snacks cooking ( 5 + Varieties) started in a small scale
and Pricing strategy for Organic Thali - Food catering to corporate
offices @ Low cost model is designed
4
Medicinal Plant
Nursery
 Plan is set for 20 critical medicinal plants nursery and technology to
support the Business is under study

3. 3H Organic - Evolvement
LOB 1 # Organic Farming
Ex : Production cost = Rs 50
; Farm Gate Price = Rs 100
LOB 2 # Organic Medicinal
Plants
Selling to consumers
directly @20 % Margins
from Production cost
LOB 3 # Groceries Retail
Selling to consumers
directly @ 20 % margins
from Farm Gate price
LOB 4 # Ready to Eat supply
Process food Selling @20 %
margins using farm outputs
at Farm Gate price
Proof of Concept started in Mar 2015 building the blocks and Market study
LOB – 1,2,3 POC results are highly satisfactory and plan is well set for LOB 4
** Detailed Business and Operational Strategy can be checked up with Core Team
We intend to transform proof of concept success into a Organization
model with a clear growth targets and plans over next 3 Yrs
1. Expand Organic produce from current 50 Acre to 100 Acres
2. Expand Retail sales from current 300 + Consumers to 5000 +consumers
3. Food supply - Millet snacks from current 200 KGs per month to 2T / Month;
Organic thali supply to ~ 10 K Meals / Day
4. Medicinal plants Nursery and Supply to ~ 100K Users
High Level Business Strategy

4. 3H Organic - Village
3 Acres Farming Land , Kannamangala , 5 Kms from ITPL, Whitefield
Construction
activities started

5. 3H Organic – Roles
Core Team Crowd Team Employee Volunteer
Full Timer + Salary
Based + Promoter +
Director + Growth
Responsible
Promoter (2l or 4L) +
Part time jobs +
Growth contributor
Full time/ Part time
Employees on salary
based on skill sets,
competencies in a
40 + Sized company
Social volunteers,
Professionals willing
to contribute for 3H
Mission – SHARE
Initiatives, 3H
Organic
All interests can reach out to Core team :
 Prasad @ +91 9611701326
Drop an Email to manavataservices @
gmail.com

6. 3H Mission - Organization
Executive
Board
Prasad
Mukul
Srinidhi
(TBD )
TBD (Satya/
Kannan/
Nitin)
Crowd
Investors
28
Members
Employees
Full Time
Part time
Volunteers
Working
Professionals
Social
Faculty
51% 49%
2 Crore
Investment

7. 3H Organic - Benefits to Promoters
Type Core Team Crowd Investor
Direct
Benefits
High Returns
with Low and
calculated
risk s
High stakes of 51% result
in to bigger returns at
projected ROI of 150 %
over 3 Years
Investment of 2 Lacs can
potentially grow to 5 Lacs
Net worth by Y3
Investment of 4 Lacs can
potentially grow to 10
Lacs Net worth by Y3
Assured
returns
Fixed Salary for being full
timer to Organization
 Part time Job
opportunities
 Volunteering options to
gain experience
Indirect
Benefits
Social Impact Lead the Impact creation Support the impact
Corporate
networking
Establish the positive
Networking
Can leverage positive
networking

8. 3H Organic - Project Financing
*** In case interested, Detailed Business, Operational Strategy can be discussed with
Core team
Company operations start
Authorised capital
Pre operational expenses
Operational Head quarters
Retun of Investment
Organization Core Team Family Crowd Team
Working mode
Investment partners + Full time
working
Investment partners / Part time working
Responsibility Promoters + Directors Promoters
Investments 102 Lacs 98 Lacs
% Stakes 51% 49%
Max People 4 25 -50
Investments Per each 10 Lacs to 50 Lacs @ Equal stakes 2 Lacs or 4 Lacs @ Equal stakes
Business growth Responsible Contributor
Promoters confrimation so far
2(Prasad, Mukul) + Other 3 Members
are under assessment
28 Members have confirmed and their interests
are under filteration
Investments needed
50 % at Phase 1 - By Jan'16
50 % at Phase 2 - By Apr'16
50 % at Phase 1 - By Jan'16
50 % at Phase 2 - By Apr'16
3H - Organic Pvt Limited Firm
12th Jan - 2016 (Registartion completes by Dec End with all confirmations)
2 Crores (Capex + Operational expenses for 6 months)
20 Lacs (As few activities have already started under POC)
3 Acres land leased at Bangalore, closer to IT Hub
150 % targeted by Year 3 ;
Net profit of 3 Crores by Y3 in a conservative projections and assumptions based on POC
results

9. 3H Organic - Guidelines to Promoters (Crowd Investments)
Initial
Investment and
SHARE alocation
% Stakes in a 2 Crore
company
Projected Net profit (Peak
Year - Y3)
Net growth
Projected SHARE
Growth
200,000 1.00% 30000000 300000 500000
400,000 2.00% 30000000 600000 100000
P&L snapshot for crowd investor
1)Family crowd investors are either Good Friends, Organic conscious and growth
contributors ready to invest either 2 Lacs @ 1% stakes or 4 Lacs @ 2 % stakes
raised in two phases by Jan 1st week and Apr 1st week transferring to company
current account
2) Crowd Investments are locked for 3 Yrs with share certificates given at
investments and preserve all legal rights as a promoter that include next scale
up.
3) Crowd investors are expected to contribute for company growth by spreading
the awareness, consumerism and volunteering that may include part time job
opportunities based on interests in a 40 + member employee team required for
Organization

10. Appendix

11. LOB 1 # Produce - POC (Farming in 50 Acres)
Place: Martur, Ongole, AP
Size : 25 Acres
Crops: Ground Nut, Vegs
Millets, Lentils
Place: Huliyur, karnataka
Size : 6 Acres
Crops: Vegs, Lentils, Millets,
Place: Magadi, karnataka
Size : 18 Acres
Crops: Vegs, Lentils, Millets,
** POC results indicates Net profit up to 1 Lac / Acre/ Year - Water source / Ground level
Leadership / Multi crop / Direct selling
Farm Gate Price is 100 %
from Production cost

12. LOB2 # Retail - POC
 Supplying to 300 + Regular consumers through outlet in Whitefield's, BANGALORE
 50 + Products - Collection from trusted organic farmers
 All Legal formalities (Tax, Food Safety Regulatory checks) completed
 Packing and Branding strategy finalized
E Commerce
www.manavataservices.com
** Monthly turnover is around 2 Lacs through E commerce and Delivery , direct retail
20 % Margin from Farm gate price
- Still 10 % to 20% Less from In
organic and 40 % to 50 % Less
from Organic allow us to sell at
Corporate, Apartments easily

13. LOB 3 # Ready to Eat - POC Results
10 + Millet Snacks are in continuous supply through small scale cooking setup
 Food safety checks and certification completed
 Distribution started at few retail outlets - Plan is set to expand to corporate stalls
** 3 Member millet expert cooking staff is engaged in a low cost set up. Organic Thali I
desgin and pricing strategy completed (Ex : 3 Item - Rs 30 , 6 Item – Rs 60 )
Plan is set to start
Ready to eat from
Apr’16 with 100 Acres
Farm outputs

14. LOB 4 # Medicinal Plants Nursery
** Medicinal plant Nursery is starting on 20 th Nov with Experts setting up facility
NatureAID-PharmacyinHand
Function1#Consumerwillkeyinthe
symptoms
(Fever,cold,Dyssentryetc)
Function2#Applicationshouldgive
remedial solutionsbasedonplants,
Herbssuppliedbyus
Function3# MachineLearningand
Evolve
Function4# EnquirytoPoolof
Doctorvolunteersforthesecond
aid
Technology support discussions in Progress
 Alternative Photosynthesis
 Mobile App – First Aid / Secondary aid through
Volunteers
4 Plants tray with shelf life of 2
Yrs can be supplied @ Rs 200
with supporting Technology

15. 3H Social - Networking and Impacts
Free of Cost Knowledge SHARE and Skill Development
200 + Rural college out
students were helped on
Employment engaging
corporate volunteers
Blue Box Campaign 5 Tons of Old Clothes,
Stationary, Books have
been collected and
distributed to under
privileged enagging 20 +
Corporate organizations
Project Status
SHARE - Old goods: IT solution automating process of continuous supply chain Management of Old goods Go Live by Dec 2015
SHARE - Virtual blood donation system : IT solution to secure blood needs registered in cohesive response system Go Live by Dec 2015
SEEM - : Synergy Effective Energy Management - An Embedded product development useful for farming community Prototype completion by Dec 2015
WFN – Work for Natural farming – Linking volunteers with Organic farmers and growers Go Live by Dec 2015
We are partnered with www.manavata.org , A Non Profit Organization relentlessly working on sustainable
Farming and Rural Transformation through UFH (University for Humanity) Near Kothakota, Hyderabad)
Social IT Projects