User persona definition

1. User Persona
[Insert Title Here]
Template validated by Andrew Nguyen, VP of Product at Loop

2. Start Here!
1. Read through to learn 4 steps to create a User Persona
2. See the example below
3. Use the blank template to conduct your research and map out your user persona!
☝️ Get all our Product Management Templates.

3. User Persona
Persona 1 Persona 2
Persona 3 Persona 4
User Persona Guidelines
1. Identify the user personas
for your product or
feature.
2. Fill out the following
template for each user
persona.
3. Hyperlink in the circular
picture of each user
persona that takes you to
their data.
4. You’re all set!

4. Persona 1:
Name
Job
Facts
● 1
● 2
● 3

5. User Interview Questions: Get to Know your User
Tell me about yourself? What would say are some of your day-to-day concerns?
● 1
● 2
● 3
Which features have you used in the past month? What are your top three strengths?
Which activities consume most of their time? What tools do you use most on a typical day?
How would you describe your behaviours? What types of topics are you interested in?

6. More user interview questions to consider:
Explain your role in your company? Tell me about … (example: a concerns you have)
Describe a typical weekday. Is there anything you enjoy about the way you are handling the
problem/ task right now? And if so, what is it? Why not, if not?
How much time would you like to spend dealing with
(issue/task)?
What would you say is your primary pain point with X task/
concern?
Have you tried other methods for dealing with this
(issue/task)? If so, what are those?
How did you learn about other approaches to tackling this
problem/task?
Does this concern/ task have an impact on other areas of
your life? If so, what areas and what is the impact?
What do you like/dislike about other methods for dealing with
(issue/task)?
Do you believe you can trust this product/service/interface?
Why or why not?
Why wouldn't you use this product, service, or interface?
Would you keep using this product, service, or interface? If
not, what needs to change about it so you would use it?
What is easy/difficult about using this product/ service/
interface?

7. Demographic Information
Age Gender Income Education Level Location

8. Emotional Drivers
Professional Goals Motivators Challenges

9. Blockers
Pain Points
1.
2.
3.

10. Product: Quora
Berta
User Persona Guidelines
1. Identify the user personas
for your product or
feature.
2. Fill out the following
template for each user
persona.
3. Hyperlink in the circular
picture of each user
persona that takes you to
their data.
4. You’re all set!
Erik

11. Persona 1: Berta Williams
Name
Berta Williams (She/ Her)
Job
Product Manager at Too Good To Go
Facts
● Loves technology and learning about new startups
● Enjoys the outdoors
● Bookworm

12. Get to Know Berta
Tell me about yourself What worries/ concerns you?
● I’m a curious and very busy product manager
● I care about the environment
● I love to read articles about diverse topics
Finding quality content fast, feeding her curiosity on certain topics,
problem solving.
Which features have you used on Quora the past month? What are your top three strengths?
User endorsement page, and managing topics feature. ● Conducting research
● Problem-solving
● Decisiveness
Which activities consume most of your time? Most-used Tools/ Apps
Filtering through answers online, redirecting questions and asking ‘why’
too many times in one day.
Quora, Twitter, Discord.
How would you describe your behaviours? What types of topics are you interested in?
I tend to use different apps and online forums to find answers to
questions, looks through recommended content, and follow thought
leaders I find interesting.
● Career development,
● Natural disasters
● Traveling

13. Demographic Information
Age Gender Income Education Level Location
32 Female SEK 99,257 Masters Degree Stockholm, Sweden

14. Emotional Drivers
Professional Goals Motivators Challenges
Use tech to help fight/reverse the impact of
climate crisis.
Cares about marginalized communities
impacted by natural disasters and food and
water insecurity
With a hectic schedule, Berta earns to find
escape through the serendipitous and fun topics
online

15. Blockers
Pain Points
Wants to shorten learning curve by getting reliable answers to questions online
While busy at work, Berta is looking for answers as fast as possible
Finding joy in recommended content that sparks Berta’s interest

16. More resources!
Learn how to build customer personas
with Zillow Principal PM, Jessie Chen.
Or, dive deeper into Product Management with
our free resource collection.
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